What earnings beat? Disney's streaming slowdown is all anyone on Wall Street cares about
Disney stock tumbled 11% as investors focused on lighter-than-expected streaming numbers instead of a mostly strong quarter otherwise.
Media
Meta is about to open up the generative AI floodgates for advertisers with new tools
Meta is expanding its AI ad product, Advantage+, with generative AI tools that allow advertisers to create visuals and text.
5 key slides from a presentation on how college athletes negotiate NIL brand deals, including a formula for pricing sponsored posts
Influencer-marketing firm Gen Agency shares key slides from a recent presentation to college athletes on how to negotiate NIL brand deals.
Bob Iger reveals Disney's new plan for Marvel: quality over quantity
Disney CEO Bob Iger plans to limit the number of Marvel films and TV shows released yearly. It comes after he fought off Nelson Peltz's proxy battle.
How 12 brands are using generative AI in their ad campaigns, from bringing the artist Salvador Dalí to life to helping shelter pets get adopted
Gen AI is being used to create images, visuals, and copy for ads. Brands like Coach, Coca-Cola, and Unilever have been leaning into the technology.
How much influencers charge for sponsored posts, Gen Z views on AI influencers, and other key takeaways from new influencer-marketing data
A report found that most creators charge at least $250 for sponsored content, and 46% of Gen Zers are likely to embrace brands using AI influencers.
How AI is changing OnlyFans and adult content creation, from chatting to 'AI twins,' and where the future is headed
The adult industry is experimenting with AI for tasks like chatting, image generation, and voice cloning. But some skepticism remains.
How to get started with podcasts on YouTube and build an audience, including strategies for branding, playlists, and shorts
Two YouTube employees explain the basics of podcasting on the platform and break down top strategies for success.
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Condé Nast reached a deal with its union. Here's what they got and why some staffers think it's a mixed bag.
Staff react to a deal reached by Condé Nast and its union that averted a strike that would have disrupted the Met Gala.
Why Warren Buffett's Paramount bet may have cost him $1.5 billion
The Berkshire Hathaway investor says he lost "quite a bit of money" betting on the media company. Let's try to figure out how much that is.
YouTube superstar MrBeast is breaking up with his talent manager
Night Media will no longer be the YouTuber's primary talent management agency, Semafor reported.
Carlyle breaks down its Seattle Reign investment and why teams are turning to private equity
The private equity firm says there's a place for outside investors in sports teams, but that investors should be careful.
Issa Rae is launching a new company to connect brands with diverse creators, with Pepsi, Chili's, and more already on board
The "Insecure" star is adding to her entertainment ventures with a new company, Ensemble, to connect creators with big brands.
We're reading: Here's a helpful hint for people starting a media company in 2024
A good tip when starting a media company in 2024? Be well connected. That's a nugget I found interesting in this longer story about Hunterbrook Media.
Why retailers are the stars of this year's TV upfronts
Retailer data is increasingly informing advertisers' TV buys, and the company poised to benefit most is Amazon, which is now a TV ad seller.
Elon Musk wants to use AI to summarize the news on Twitter and ... it's not a terrible idea?
X/Grok/Twitter won't replace a real news outlet. But a summary summarizer kinda makes sense.
Snapchat pushes 'real' connections with friends over its AI chatbot and influencer feeds in pitch to advertisers
At its 2024 NewFronts, Snapchat told marketers its app is a tool for real-life experiences with friends instead of a hub for influencers and AI.
AB InBev is making another push into Hollywood-style entertainment with a new primary partner
AB InBev is leaning on Superconnector Studios to pitch TV shows and movies around its brands to Hollywood.
Email startup Beehiiv lays out its plan to make $5 million from advertising this year and differentiate itself from rival Substack
Beehiiv has raised $33 million in a Series B round of funding as it builds an ad business to rival Substack's subscription-based model.
Meet the 37-year-old Apollo partner behind the $26 billion bid for Paramount
Apollo's Aaron Sobel's credits include buying a $760 million stake in production company Legendary Entertainment.
Seeking nominations for rising stars in influencer talent management in the US and the UK
Please submit your nomination by Thursday, May 9, 2024 for Business Insider's list of rising stars in influencer talent management.
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Sony and Apollo offer $26 billion for Paramount: report
Sony and Apollo have teamed up to offer $26 billion for Paramount studios, WSJ reported on Thursday.
Drake and Olivia Rodrigo fans can rejoice. TikTok is getting their music back.
TikTok reached a new licensing agreement with Universal Music Group that will once again allow users to incorporate music from UMG artists like Drake.
A sports startup for bettors and creators raised $3.7 million. Read 10 key pitch-deck slides it used to get seed funding.
SoBet is a sports-betting content platform that works with short-form video creators.
A fintech VC and former college football player explains why he's eyeing the NIL startup scene and 7 opportunities he sees
Venture capitalist Drew Glover knows what it's like to be a student-athlete, which helps him size up startups in the burgeoning field of NIL.
5 key NIL takeaways from new data that show how brands work with college athletes and the rise of star players in women's sports
Women athletes are gaining ground with NIL brand deals. Data from SponsorUnited shows how college sports and athletes drive marketing.
Gen Z is throwing PowerPoint Parties. It needs to stop.
On TikTok and among Gen Z, PowerPoint parties are popular. But allowing work mentality to seep into our social lives is a huge mistake.
Gen Z's new status symbol
There's an alarming surge in facial injections driven by young people. In a remote, online world, the hottest status symbol is your face.
A new VC firm targeting consumer and culture startups launched with a $16 million fund. Here's why they're looking for 'slightly delusional' founders.
Hugo Amsellem and Etienne Boutan are bullish on a new wave of consumer startups.
What you need to know about Skydance's bid for Paramount, from financing a deal worth $32 billion to its plans for the media empire
Skydance and its private equity backer are wooing Paramount. The newest bid: a premium for common shareholders and under $2 billion for Shari Redstone.
Columbia's student radio station was the main source of information for the protests. Here's why that matters.
Without any outside press allowed on Columbia's campus, its student radio station WKCR was streamed by thousands of people nationwide.
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See inside one of the first TikTok Live studios, where creators livestream themselves for hours and earn money from audience 'gifts'
TikTok has enlisted some partner agencies to teach creators how to capitalize on livestreaming. Here's how it works, and how one agency does it.
Disney just named 2 new top execs to advise on strategy and M&A as it considers its future: Read the memo
Andre James and Justin Warbrooke were named executive vice presidents as the media giant faces questions about how to transform its business.
Roblox steps up its 'year of scale' with new ad formats, hires, and key partnerships as it aims to build a $1 billion ads business
Roblox, with a largely Gen Z user base, aims to convince marketers of its potential beyond being a gaming platform for kids.
Inside NBC's ingenious scheme to snatch NBA rights from Warner Bros. Discovery's TNT
NBC is reportedly ready to snatch NBA broadcast rights from Warner Bros. Discovery's TNT. Here's a look at the three-part brilliance of NBC's bid.
Radio isn't dead. Yet. Thank, or blame, your car.
The internet is killing TV, and it will get to radio. But not quite yet.
Move over Coachella, there's a new festival wooing influencers in town
Annual country music festival Stagecoach has risen in popularity among some influencers and brands this year.
17 top PR pros and publicists shaping the creator economy and helping influencers from Alix Earle to Bretman Rock craft their images
Publicists and agencies like Align PR are working with influencers and creators and helping mint social-media stars.
Paramount axed its CEO, then held a bizarre earnings call where it played the 'Mission: Impossible' theme song over and over and refused to take questions
The entertainment studio announced the departure of its president and CEO Bob Bakish before the call.
Trouble brews at The Wall Street Journal, where EIC Emma Tucker faces falling morale and the union edges toward a strike
The Journal says its new editor in chief's approach is working, but many worry she'll lose the newsroom in the process.
Paramount CEO Bob Bakish is officially out
Paramount's President and CEO Bob Bakish is stepping down as Shari Redstone inches closer to selling her controlling stake.
Seeking nominations for our inaugural list of sports betting's rising stars
Business Insider is compiling its first list of rising stars in the US sports-betting industry. Submit nominations through May 13, 2024.
PR giant Edelman plans to staff up its AI team by 6X this year. A top exec explains how it's approaching the buzzy tech.
Edelman plans to grow its AI team by 6X from 2024 to 2025.
20 private-equity firms making big moves in sports, from investing in NBA teams to women's and youth sports
A rundown of the biggest private-equity firms in sports, from Arctos to Sixth Street, and where they're investing as team and league valuations soar.
Equativ is closing in on a deal to acquire fellow adtech company Sharethrough, sources say
PE firm Bridgepoint recently took a majority stake in Equativ and Deutsche Telekom took a stake in the company this week.
4 key takeaways on influencer brand deals from new data, including the most common payment terms and places to find sponsorships
The survey, run by the American Influencer Council, found that most creators need two to four brand deals a month to feel financially secure.
Influencer-marketing startup Grin has laid off staffers in a new round of cuts
Influencer-marketing platform Grin recently had its third round of layoffs since 2022.
Twilio cofounder Jeff Lawson appears to have just bought The Onion
The Onion has been sold to Global Tetrahedron, a company connected to Lawson — and a long-running Onion gag.
Raine details 3 themes driving its sports investing as it hunts for more deals
Raine believes in the enduring value of sports content, despite the uncertainty facing their historical media distributors.
Legal experts say the TikTok divest-or-ban bill could stand up in court despite being a free-speech disaster
TikTok has a strong First-Amendment argument to challenge Congress' divest-or-ban bill. It may still lose in the courts anyway.