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17. Stardoll

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Estimated Value: $450 million

Business:
Virtual paper doll site where users can dress up celebrity dolls with virtual clothes.

Location:
Stockholm, Sweden

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More Info: About Stardoll

CEO:
Mattias Miksche

Investors:
Index Ventures, Sequoia Capital Partners, Tag

Analysis:
Stardoll is a site where users can dress up celebrity dolls with different virtual clothes. It's free, unless you want a larger selection of clothes. The site says it has 16+ million users and targets 7-17 year old girls. The company has had over $10 million in funding to date.

We estimate that Stardoll will generate about $30 million of high-margin revenue in 2008. Applying a 15X multiple, we estimate that the company is worth about $450 million.

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