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Mahalo

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Estimated Value: $150 million

Business:
A human-powered search engine where users edit search results and build SERPs (search results pages). Think Wikipedia meets Google.

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Location: Santa Monica, CA

More Info: About Mahalo

CEO: Jason Calacanis

Investors:
Sequoia Capital, Elon Musk, News Corp.

Analysis:
People powered search? Sounds goofy. But Mahalo attracted 2.4 million uniques after just 6 months and is now close to 4 million.

The thinking behind Mahalo is that 1) a small fraction of search queries (and results pages) account for a vast percentage of overall searches (true) and 2) human beings can build better SERPs than an algorithm. Don't believe it? Then explain why Wikipedia is so popular. Mahalo is essentially a commercial, focused Wikipedia, and, so far, it seems to be doing quite well.

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We believe Mahalo recently raised a round of capital at an $85 million valuation. The company has grown significantly since then. We estimate a valuation of $150 million.

 

 

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