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Adconion

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Estimated Value: $200 million

Business:
Online ad network.

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Location: London, UK

More Info: About Adconion

CEO: Tyler Moebius

Investors:
Index Ventures, Wellington Partners

Analysis: Adconion believes it will be the " largest independent, global ad exchange for digital advertising by the end of 2008." Adconion does more than dream, though: The company raised $80 million in a series C round, and bought Vegas based data managment firm Frontline Direct for $20 million. The $80M round was reportedly the largest European internet media venture investment in history.

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Adconion says it gets 104 million ad impressions a day and 3.1 billion a month in the U.S., reaching 58% of the web's audience. Worldwide, the company claims 283 million a day and 10.1 billion a month.

We don't yet have revenue information for Adconion. Based on the amount of capital the company has raised, combined with the valuations of other leading ad networks like Federated Media and Glam, we put the valuation at $200 million.



 

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