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4INFO

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4info logo.jpg

Estimated Value: $175 million

Business:
Sends information (stock quotes, sports scores, entertainment news, etc.) via text message. Also operates a directory that you can text-message to request information.

Location:
San Mateo, CA

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More Info: About 4Info

CEO: Zaw Thet

Investors: U.S. Venture Partners, Draper Fisher Jurvetson, Gannett Company, Peacock Equity, Sand Hill Capital

Analysis:
Four year old ad-supported company with 10 million monthly users, sends about 100 million text messages a month. The company has a helpful investor in Gannett, who runs 4Info ad tie-ins in USA Today.

The concern? 4INFO is a text message business in what is becoming a smartphone world. The company thinks SMS will live on (it will), and says it is prepared for that switch, but the transition is a wild card.

4INFO has been rumored to charge $50 per thousand messages sent, but our sources suggest 2008 revenue will be about $10 million. ($50 per thousand would put the company's monthly revenues at about $5 million, or $60 million a year). 4INFO has 60 employees. A spokesperson says the company will be profitable in 6 months.

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We estimate that 4INFO is worth about $175 million.

 

 

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