Mobile Email Gadget Peek Starts Selling Online, Gets NYT Pogue Slobbering

Dan Frommer | September 11, 2008 10:10 AM

peek-blue.jpgNY-based gadget startup Peek -- whose mobile device does email, and nothing else -- has started selling its gadget on the Web ahead of its nationwide launch at Target stores next Monday. And it seems to have found a few buyers already -- the gadget is already backordered online for a week in two of its three colors.

But Peek's best news so far came in this morning's New York Times -- a slobbering by tech columnist David Pogue, who bundled Peek in the same category of simple, elegant "one-trick ponies" as Apple's (AAPL) iPod and the popular Flip video camera:

Truth is, the Peek, even in its current condition, elicits “oh, I want that!” from many a nontechie.

Not everyone wants or needs a smartphone; plenty of people would rather talk on a comfortably compact cellphone instead of holding what looks like a JuicyJuice box up to their heads. For them, having a sweet, thin Peek in the purse or the pocket, just for e-mail, makes a lot of sense.

We've been playing with a Peek for about a week, and we think Pogue gets it mostly right. The Peek is simple, extremely easy to set up and use, and just plain works. There's a few tweaks we'd love to see via a software update, like support for our work email (IMAP), and ideally, some sort of Web browser. But otherwise, from a technical standpoint, it's solid.

But while we understand the merits of a simple device that only does one thing, we still think Peek's pricing could be a hurdle. We're still not convinced most people will pay $100 up front (and $20 a month) for a device that only does email -- when several small, elegant smartphones that do email, the Web, phone calls, text messaging, and more, cost the same $100 or less, and the same $20 per month for wireless Internet access. But we'd be happy to be proven wrong.

See Also:
Why Buy An Email-Only Gadget? A Founder Makes His Case
Will Peek's $100 Lo-Fi BlackBerry Take Off?
RIM's Cheap Flip Phone Could Drive Huge BlackBerry Adoption, Says RBC

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11 Comments

Basil said:
I desperately want a data only device that can do email. I also want it to be a wireless modem for my commuter train trips, and have a light browser for google on the go. I want it to use ambient wifi when it's available, but most importantly, I want it to exist in Canada and not cost 100$ a month in data fees.

The last thing I would do with this device is make a phone call so the iPhone would be a waste of money- the iPod touch is also not appealing to me because it doesn't have data unless there's wifi.

The Peek could very well be what I need, if only data rates in Canada weren't as ridiculously high as they are now.
Bjorn Tipling (URL) said:
No IMAP? Wow.
david Pogue said:
Bjorn Tipling wrote: "No IMAP? Wow."

The Peek does indeed do IMAP; not sure where the blog author got the idea that it didn't!

I wrote only that it doesn't sync with corporate wireless email systems like Exchange and Notes. But POP and IMAP? Yes, of course.

--Pogue
(who actually wrote a very balanced--not "slobbering"--review)
"David" -- 'no IMAP' not based off your review, but mine. CEO told me personally that no IMAP support. (At least for now.) Beg to differ?
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