Mark Cuban's Gutsy Call: Newspapers Are Doomed

|

mark-cuban-tongue.jpgThis morning New Yorker writer Ken Auletta asked Internet 1.0 billionaire Mark Cuban at an Advertising Week talk what advice he had for newspaper owners. "Give up!" Cuban declared. Cue nervous laughter.

He went on:

Bankruptcy is probably your best friend because you get to recapitalize and start all over again. It's not that people don't or won't read newspapers, it's just they won't in the numbers they have in the past.

The only way to get rid of the deadwood and the legacy financial aspect of it is through bankruptcy.

Different take, same result from the SAI archives: Running The Numbers: Why Newspapers Are Screwed

See also: Mark Cuban To Web Video Sites: Where's My Naked Ladies?
Mark Cuban: Here's How YouTube Can Make Money (And Lose Market Share)
Mark Cuban: I Like GQ, Not Valleywag



< Prev. Story
Next Story >

24 Comments

Clyde McPhat said:
We were about a month away from this clown being bankrupt and Yahoo gave him billions.....a month, ladies and gentlemen. I'm not saying he isnt wrong about the fate of the printed press, but if you ever get a chance to read his blog, you'd realize what a complete fucking idiot he is.

Bill G (URL) said:
Idiot or not, he's absolutely right on this.

Although I doubt the management of most newspaper companies has the balls to go the near term bankruptcy route.

I think its likely they all just try and hang on with as little fundamental change as possible until its too late and end up with much less in the end.

MikeM said:
Let's keep this guy in perspective. Yahoo! gave him a voice. He's a product of the tech bubble, nothing more.

As for the newspaper industry, he is simply echoing what Rupert Murdoch, a guy who actually owns newspapers, said just the other day and what is generally known by everyone who reads news.

Finally on Cuban. Notice how he quickly covered for his player/employee who was caught on Youtube saying he doesn't approve of the sh*t when referring to the Star Spangled Banner.
Says the man is "misunderstood.

A$$wipe covering for an a$$wipe.

You are not giving MC enough credit. He sold his company at the right time. Look at the service it was providing and tell me it wouldn't make money now? Luck or not, he's the one sitting with $1b and has created a number of very successful ventures that are all ahead of the game in the Entertainment industry.

And his insight on Newspapers is spot on. Show me a paper who isn't cutting their newsroom staff or shutting down foreign bureaus because of declining subscriptions. Their biggest customers, automotive advertising, are quickly learning most people research their cars online.


Bankruptcy is probably the right move for papers whose stocks are already close to zero. For a company like the NYT, however, it isn't. Too many other assets there to sell off first. And too much shareholder value to wipe out by filing.

Andrew Finkle (URL) said:
Are print revenues (classifieds, Subs and advertisers) continuing there decline? Yes. Are newspapers dead? No. It's easy for someone worth a billion to get instant street cred, but really ...what a jackass comment. One easy to make (tell us something we don't already know Marc).

Personally, I do not agree, it is just that Newspapers will not make up their new revenue streams (from online/mobile) for another 5 years. But they are starting to learn, and adapt. In the future, Newspapers will be ideally suited to take advantage of upcoming trends such as "location aware Mobile devices". They have the salesforce, the local presence, and the customer relationship. From an editorial standpoint they are also ideally suited to be our news blogs of the future.

www.twitter.com/A_F

Clyde McPhat said:
And the successful ventures he has created are???

HDnet.....yep...okay. have you ever watched it?
A new toilet seat...not making that up.

IceRocket....first time I have ever heard it mentioned anywhere....

Reality show....complete failure.

Anyone else want to chime in on the greatest single billionaire this country has? He exists because Yahoo gave him money for something that was probably worth a couple of million....5.9 BILLION dollars for soemthing 9 years later doesn't even exist. And he was brought into it very late in the process.


Clyde

Clyde, don't you think he helped the Dallas Mavericks go from being the joke of pro basketball to a perennial winner? Or was that by accident?

dj said:
mark sold at the right time, yang on the other hand?

Marah Marie (URL) said:
Well, this is a timely discussion. My newspaper, owned by the New York Times, just raised the rates on daily papers by 25¢ this morning. No announcement, just a new higher rate on the cover today.

For nothing. 25¢ more for something so thin you can wipe your ass with it when it's folded in half. Most of the stories are not original local reporting but AP and Scripps/Howard, they don't even cover local crime, and the rest is what little advertising they can rustle up these days.

I actually hope they go bankrupt for raising prices at a time like this: with the economy in the gutter, 10% of my townspeople unemployed, the real estate, construction, and service industries dying or gone, trillion dollar buyouts for failed/failing banks, and a dying newspaper industry that pretty much deserves to be where it is right now.

Look at how much information I can find online for free and my local paper wants to charge us $1.25 more per week and probably another dollar or two over the usual cost for weekend editions.

Normally when my local paper is about to raise prices they tell us in advance and give us big, fat apologies and long lists of reasons why they must do it. Not this time. I read the paper every day: no announcement. They just snuck it up on us. I think that's cowardly and wrong.

Shawn (URL) said:
I guess Cuban is saying that because Google is taking over?



www.Drewryonline.net

@Marah

I actually hope they go bankrupt for raising prices at a time like this

Actually I disagree. One of the problems of the media business -- particularly magazines -- is they're charging far too little for their product. Something has to give -- cut reporters, and you produce a thinner product and enter a death spiral.

Normally when my local paper is about to raise prices they tell us in advance and give us big, fat apologies and long lists of reasons why they must do it. Not this time.

Well that's just bad PR, no apologia there.

Steve D said:
The whole media paradigm needs to be swept away. Once upon a time newspapers ran ads because both readers and advertisers benefited. Readers found out about useful products and services; businesses drew in customers. But pretty soon newspapers became nothing more than vehicles for advertising. Even things that attracted readers, like the comics, shrank to make room for the precious ads. TV followed suit. Now people actually PAY for TV with commercials. How stupid is that? And the internet?

Solution: tax the hell out of advertising, and eliminate it as a deductible business expense. Make it so it only pays to advertise if you really have something serious to sell. Charge a buck a pop for popup ads. Support the media by selling a service to people who are willing to buy it.

John said:
You guys are all fucking fags. The article is about newspapers, not Cuban. So all you Cuban bashers need to shut the fuck up and move on. You're just jealous because he was an average joe who hit it big while you guys fucking wack it to porn every night. Grow the fuck up.

Clyde McPhat said:
Dear John...how did you know about the Porn?

Kim Voynar (URL) said:
Clearly, most of you don't know what the hell you're talking about on this. I worked for Cuban's first company, Microsolutions, back when he was barely a millionaire. He sold Microsolutions to Compuserve for $6mill, out of which he saw about $2mill or so.

Then he and Wagner founded Audionet, which became Broadcast.com, which they then sold to Yahoo -- yes, for $5.9 billion -- but in stock options. He made a smart call with that move, getting paid for a buyout in options at the peak of the internet bubble.

He was then further smart enough to turn around and diversify his holdings so he wouldn't get screwed by having all his stock eggs in one basket if the bubble burst, which of course, it did.

He's a very smart guy when it comes to business, knowing when to sell and when to hold on, and though he's not taken HDNet as far as it could go (yet) he has some way-ahead-of-the-curve ideas in the film industry with regard to digital, film distribution and use of theaters for things other than showing films; look for him to start capitalizing on them over the next few years. Also, he and Wagner have produced more than a few quality fews out of Magnolia, to boot.

Mark's always been many things -- extremely energetic, flamboyant, even irritating, but stupid has never and will never be on the list. And yeah, his writing on his blog is not great much of the time -- that's why he's a business guy and not a writer for a living. Some of the smartest people I know can't write for shit, even in basic emails. Writing well is a skill, but it's not always an accurate indicator of intelligence.


anonymous said:
dvd cutter for mac is an excellent tool for Mac users to cut dvd for mac os x at a high speed. With this powerful Mac DVD Cutter, you can freely cut out parts of your DVD in order to select the segment you like by reset its start point and end point. It provides advanced facilities like display of start point, end point and length of selection.m2v converter is designed to meet all your needs of converting M2V video format to other common formats, such as avi, mpeg, wmv, divx, wmv, asf, vob, etc. And it supplies fast conversion speeds and high output quality, which makes you surprised.

Angel (URL) said:
He's just a lucky guy who was at the right time at the right place, he can't pull anything big anymore, he just makes headlines because of his stupid comments.

He probably would say that the Mail services are doomed because there's email.

Oh, and books too, Amazon should file for bankrupcy too...

uuuuuughhh


robert (URL) said:
Cubans comments might be intense but he is absolutely right. Newspapers and media companies are going downhill, do to the increase of social media and expansion of the web.

Marah Marie (URL) said:
@Eric, who wrote:

"Actually I disagree. One of the problems of the media business -- particularly magazines -- is they're charging far too little for their product. Something has to give -- cut reporters, and you produce a thinner product and enter a death spiral."

Actually, Eric, I disagree. If you read my comment again I said the paper is so thin you can wipe your ass with it. Even folded in half. I'm not kidding. I also said it is full of wire reports and advertisements. How much bang am I getting for three-quarters of a buck? None. They have cut local reporting down to almost nothing, and most of it only runs now and then, not every day. There has never been local police beat coverage. Can you imagine that? I could have a wanted thug living right next door to me but I sure as hell would never know it from our cost-cutting, penny-pinching newspaper.

Henry might recall the times I've mentioned their copy-editing abilities as well. I threatened months ago on SAI to start a scrapbook of them to scan and upload, but the truth is if I did it would fill up so quickly I would need a blog the size of an encyclopedia (printed out) to include all their errors.

This newspaper misspells everything, reverses the daily high and low temps almost once every week, gets today's date and day wrong on the front cover, mixes up titles on continuations, cuts off the tops of article columns so you can't read them, forgets to finish a story that started on another page, and even screws up people's ads and obituaries in blatantly obvious ways...I could go on and on but it's hard to recall exactly how bad this paper is without almost blacking out over the sheer seriousness - and copiousness - of the mistakes.

One of my biggest pet peeves is as a copy editor for a school newspaper I did better (literally almost error-free) with our paper than they do with theirs, and all the proofreading was up to me. All of it.

Did I mention this useless rag is owned by the New York Times and it's the only paper with any local coverage of my town at all? And they want 75 cents for it simply because they think they have me and other people in this town by the balls? When you can read the whole thing online for free and get much more information besides what little they offer from other free websites? They can go stick it.

JustAnOberver said:
Newspaper publishers should take a page out the business-to-business publisher playbook and offer FREE subscriptions in exchange for detailed demographic and buying data from consumers. They could better target their readers for advertisers who I’m sure would pay higher rates for targeted audience reach. I still subscribe to my local market newspaper for Sunday delivery and 99% of the ad inserts are totally irrelevant to me.

BTW, I interviewed with Broadcom back in late 2008 for a regional ad sales position. When I asked the fellow whom I would report to what he did before joining Broadcom he told me he was selling shoes. Go figure.

JustAnObserver said:
CORRECTION: BTW, I interviewed with Broadcom back in late 1998for a regional ad sales position. When I asked the fellow whom I would report to what he did before joining Broadcom he told me he was selling shoes. Go figure.

John Smith said:
The premier seller of air jordans and buy jordans and information on acne.


Join the discussion