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Ex Microsoft Ad Star Joanne Bradford To Yahoo

joanne_bradford.jpgJoanne Bradford, former chief media officer for MSN, who joined startup Spot Runner in March, is leaving for Yahoo. Perhaps it was for the job title: Yahoo is appointing her "SVP, U.S. Revenue and Market Development," a newly created position, reporting to Hilary Schneider, EVP of Yahoo U.S.  On its face, that's a nice hire for Yahoo...and a big loss for Spot Runner and Microsoft.

Perhaps things aren't going as great at Spot Runner as they'd have us believe. The company brought in Bradford as a high-profile hire five months ago. Just last month, amid a "course correction" and 50 job cuts, the company told us Bradford's national sales force would be staffed up with 40 to 50 new employees.

Having just raised $51 million, Spot Runner doesn't have money problems. So why would Bradford leave a promising startup promising to reinvent TV advertising to go to a struggling Internet behemoth whose future -- and ownership -- is so uncertain?

(Well, maybe because running the US sales organization for the second-biggest Internet company on the planet is a hell of an opportunity).

See Also:
Spot Runner Firing People, Reorganizing Ranks
Spot Runner Raises $51 Million War Chest
Bradford: Why I Left MSN For Spotrunner

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