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CNBC's New Online Strategy: Partner With LinkedIn

erin_burnett_025.jpgWe've seen TV news networks make quite a few forays into social networking. Conspicuously left out have been CNBC and LinkedIn, but today they're announcing a partnership that actually makes some sense.

LinkedIn is the social network for careerists: everyone's resume on the Web. Presumably a larger percentage of LinkedIn's 27 million users are interested in business news than, say, Facebook, MySpace or Bebo users, and the two share higher-income demographics. Under the terms of the deal, CNBC will provide news to the network, and tap the LinkedIn community to develop content for TV such as polls, surveys, etc.

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In addition, CNBC will integrate LinkedIn functionality into its Web site. That's probably a bigger deal for CNBC than LinkedIn, given the site reaches just 3.2 million people a month, according to Quantcast, but the availablility of business information, stock quotes and headlines on LinkedIn can't hurt, either. CNBC will add another source of news for LinkedIn users; the network added headlines from the NY Times in July.

See Also:
The New York Times Gets LinkedIn: Targeted Headlines And Ads
Fox Biz Slams CNBC For Covering Olympics Instead Of Biz

Tiny Fox Biz Close To CNBC - On A Friday Night, In The Summer
CNBC: Fox Biz Isn't Hurting Us, Yet
Thomson Reuters New Channel Won't "Challenge" CNBC

 

 

 

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