Chevron icon It indicates an expandable section or menu, or sometimes previous / next navigation options. HOMEPAGE

NYT July Revenues Terrible, Even Online

newsies.jpgPrint revenues are in free-fall, and there doesn't seem to be a bottom. So the last thing the New York Times Company (NYT) needs is a sharp decline in digital and online ad revenue growth.

But that's exactly what happened in July:

Advertisement
  • Total Internet revenues grew just 2.6% year-over-year, down from 11.7% in June.
  • Internet ad revenues grew just 5.5% year-over-year in July, down from 18.6% growth in June.
  • Web ad revenues in the News Media Group increased just 0.9% in July, compared to 21.5% growth in June, as "more moderate growth in display advertising was partially offset by continued weakness in online recruitment advertising." 
  • Internet revenues accounted for 12.5% of the NYT's overall revenue in July, down from 13.4% in June.

For what it's worth, those numbers are still stellar compared to the rest of the company: Total revenues decreased 10.1% year-over-year in July, including 16.2% y/y decline in ad revenues. The New York Times Media Group revenues decreased 15.3%, while New England Media Group revenues dropped 24.5% and Regional Media Group sales dropped 18.1%.

See Also:
What's Next For The NYTimes Online? Widgets, iPhone Apps, APIs, And More
NYT: Our Online Ad Rates Are Holding Steady. We Just Need To Sell More Ads...And Fire More People
Our Offer For The New York Times Company

News
Advertisement
Close icon Two crossed lines that form an 'X'. It indicates a way to close an interaction, or dismiss a notification.

Jump to

  1. Main content
  2. Search
  3. Account