NBC Olympics: We Don't Care If You Hate Us, You're Watching USA-China Basketball On Tape Delay
NBC actually showed Michael Phelps live on the east coast last night as he shattered his own world record in the 400 IM. We watched--and, suddenly, the Olympics were as awesome as, well, the Olympics. If you live on the west coast, of course, thanks to another absurd decision by NBC, you only got to watch the race after reading about Phelps' victory online, when it was about as exciting as 1970s Superbowls.
(And as if this weren't enough, NBC is doing the same thing this morning, with USA-China basketball).
Why is NBC making decisions guaranteed to alienate and outrage much of the country? Money, of course. The network apparently believes it stands a better chance of earning back its $894 milllion plus programming costs if it infuriates viewers across the country.
And maybe the network is right. But it's still a dumb decision.
Sponsors don't benefit when fans are tuning in to see HOW Michael Phelps won rather than IF HE WINS. They don't benefit when viewers are cursing the network and throwing imaginary fruit at the TV. They don't benefit when the country develops a collective loathing for the network that lasts far longer than the two-week games.
And we also have a sneaking suspicion that the network is wrong. Especially on the weekend, we think rabid sports fans would tune in to see live events any hour of the day or night--and that not-so-rapid Olympics enthusiasts would then also tune in to watch NBC's packaged garbage highlights broadcast in prime time. In other words, we actually doubt that broadcasting events live would hurt NBC's total viewership.
The other way to handle it, of course, would be to broadcast all events live online--with commercials. As good as NBC's streaming is, it's still a far cry from high-def TV. Even if millions of people tuned in online, the TV audience would barely be affected. In fact, lots of folks who watched a beetle-sized Phelps fly to victory on their PC screens would probably watch again in the evening just to see it on TV. NBC's total audience, in other words, might even be bigger.
As NBC tells America every chance it gets, it has locked up Olympics rights into the hereafter. This is a bummer: Now, no other network can show the country how it should be done. We can only hope/pray that, four years from now, NBC has finally learned its lesson and broadcasts the games live.
See Also:
How To Watch The Olympics LIVE ONLINE--Even Though NBC Doesn't Want You To
Olympic Committed Outraged That US Fans Dare To Watch Live: Sends Takedown Notices
NBC Blows Olympics Again




Schedule's here:
http://www.cbc.ca/olympics/
After moving to Canada, I realized the opposite is the case. In the Netherlands, everything is broadcast live. If a Dutch medal contender is racing at 3am, the country will be awake and watch. And even if no Dutch athletes compete, people still watch the games at all hours of the day and night..live.
We have a culture that if you don't watch live, you're missing all the drama suspense. Having seen it live is a bragging right.
To not broadcast live and use an event like Phelps' first medal race as a way to keep people watching TV during prime time, like Entertainment Tonight saves the juiciest celebrity new until the end of their show is insane to a Dutch person like myself. This is the 21st century.
Glad Canada thinks more like the Dutch.
I think you meant to say that they're not showing any *live* coverage of swimming on the Web.
When I launch the video player on NBCOlympics.com, and I click on "Olympic Sports" in the left-hand navigation, then I click "Swimming" I see what looks like lots of swimming coverage, including Phelps winning the gold in the 400M.
Disclosure: I work at Schematic, the firm that designed and built the NBC Olympics video player.
But getting this result when you click on the "swimming" schedule --
The 2008 Olympic swimming competition can be viewed on the networks of NBC Universal, with extensive coverage in Primetime on NBC. For complete TV listings for swimming, click here. For additional swimming video, including highlights and long-form replays, click here.
-- conveys a clear message: NBC would you prefer you not watch on the Web.
But it sounds like you have made your mind up against NBC on this one and you're not going to let reality get in your way...
"NBC,
I just watched the 400 x 100m freestyle relay..........it was one of the most amazing moments in US swimming history.......only one problem. I am on the west coast and I already knew how the race ended.
You got to be kidding me NBC........you ruined probably one of the most memorable moments of these Olympics because you decided to show it to 1/3rd of the country on tape delay.
I had seen the results on at least three websites prior to your broadcast for the West coast. It is inevitable that the information will be all over the internet prior to your 3 hour delay.
Please show everything live like you do for the rest of the country.
Instead they decided to "fool" us into believing the feeds are live on the West [YES, it was still stamped "LIVE" on the tape delayed events].
What a crock of dung. ON top of that to put the online streaming on Silverlight via MSNBC and *NOT* on Hulu [which has much better quality] in inexcusable.
Those defending NBC, wake up... I can go ANYWHERE outside the US right now and get a live feed of key olympic events. Why in the center of the media world are we treated as second class citizens.
If anything the IOC is to blame for selling the rights but not stipulating mandatory use requirements. Wake up, there is more than enough upstream capacity for ANY network to feed their events live from Beijing.
Since I can't get legit feeds, I'm using a proxies to get to local content in other countries.... Sad that I must do this to get what NBC is recording for us but believes we want to see it at a more convenient time.
Quote: “Who sees a 13.9 rating on Saturday night?” from Alan Wurtzel, the president for research for NBC Universal... so I guess he thinks their coverage is great.. Pop the champagne corks.. woooo... Guess again Wurtzel
http://en.wikipedia.org/wiki/Triplecast
NBC's alltime biggest olympic boondogle.......
"NBC, which had broadcast rights to the Games, thought that people would pay $95 to $170 to see events live"
I'd pay $1000 to watch us trounce those frenchies LIVE again in the 4x100 after all their trash talking.
REDEEM TEAM - GOLD MEDAL
Blodgett you are the man
I'm out
Mike
I would gladly watch ANY olympics with NBC Commercials. Instead I am cursing NBC for their complete monopoly and ruination of what could be great programming.
the even worse part is we (ppl living on west coast) see the huge "live" on screen;
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I would dearly love to see live broadcasts of all events, doesn't matter what time they show. NBC can rebraodcast the big events during primetime on one of the 4 channels they are using.
Finally, I just want to add, regarding the women's gymnastic team finals, shame on the NBC ommentators for all sounding so crushed and somber because our girls took Silver. Silver! amazing, a cause for celebration, what an achievement, and Alicia Sacramone helped get us there. To be so downcast, when the olympics have never been more glorious, is whack. The Chinese womens team was a joy to watch as well.
no live when they put the LIVE logo on TV, misleading viewers.
this morning, 100m mens track has new record. there is no where to see that on their website. old things and still not on website. no tv and no web stream.
And now, they're delaying the gymnastics broadcast by over 12 hours!! It's already all over the Internet that Shawn Johnson won gold on the beam. That's like knowing the final score of the Superbowl before watching the game. It ruins it completely.
Please, NBC, listen to all of the feedback you are getting and broadcast the events LIVE in 2012. And please get that ridiculous "Live" out of the corner of my screen when you're showing it to me 3 hours or more later than when it was actually live. You're lying to us thinking we're stupid and will just eat it up, but instead you are just insulting the viewers.
nbcsports@nbcuni.com
jeff.zucker@nbc.com -President NBC/Universal
Dick.Ebersol@nbc.com -NBC Universal Sports and Olympics Chairman
David.Neal@nbc.com -executive producer of NBC Sports and Olympics
E-mail these places telling them how you dislike that the Westcoast isn't getting live coverage.
well maybe I'm being rash.
I can't really blame you for the worst coverage of the Olympic games I have ever seen in my entire life. It is only fair that the broadcast rights go to the highest bidder, Even if they are inept, money hungry, moronic, scumbags.
The Olympics have been ruined for Americans and all the Athletes, except of course swimmers, gymnasts, basketball and vollyball players. Oh, and of course the stars of the Olympics, the Boxers. No offense to Boxers, but I think some of the time covering boxing could have been wisely allocated to cover other events.
What a dirty slut you are NBC. You've littered your broadcast of the Olympics with commercials ruining even the selective coverage of the events. Ironically though, you managed to play commercials staring athletes competing in the Olympics, but I have no Idea who they are because you don't broadcast their events. Which, I guess, means you have even managed to ruin the impact of your sponsor's message by failing to show the events of the athletes they've hired to endorse their products.
Wow! You just all around suck!
I hope you loose the billion you paid for the rights to broadcast.
FU!
P.S
Don't think I don't remember that night in Vegas either NBC! You know, the illegal dog fights, and the all night cocaine party with those hookers. You better hope the pictures never turn up!
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