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Gannett Orders Its TV Stations To Promote Its Mommy Sites, Now

woman_laptop.jpgMommy blogs are popular with readers and with advertisers. So it's not surprising that a media conglomerate like Gannett (GCI) would attempt to launch its own network of mommy sites around the country.

What is (a little bit) surprising: Gannett's TV stations are promoting the venture with fluffy stories produced for their local websites. One, KDTV in Denver, disclosed the connection, but WKYC in Cleveland didn't.

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Gannett has been launching regional sites for few years under names like NorthCoastMoms.com, RockyMountainMoms.com and MotorCityMoms.com. Now they're pulling them together under one brand, momslikeme.com.

From the looks of job listings in Cleveland, Denver, Atlanta, Sacramento, and other cities, the local Gannett affiliate manages the venture in their respective communities. The site says 75 regional mommy sites already launched, including several in big markets where Gannett doesn't own a station like New York, San Francisco and Seattle. Where Gannett has a station and a mommy site, the site gets a button at the bottom of the page.

Few of these sites appear to have much traffic, and they're getting into a space that's incredibly crowded now with entrants like Time Warner's MomLogic, CafeMom, iVillage's Momtourage.com and BlogHer, not to mention the myriad personality-driven blogs like Dooce. They might need to get the local stations to start airing on-air stories about the sites, too.

See Also:
BlogHer Raises $5M From NBC, Links WIth iVillage
Gannett Shinks Workforce By 1,000, Stock Goes Up
Gannett Investing $10 Million In Live Streamer Mogulus
P&G Bets Two Podcasting Moms Will Make For Good-Looking Video

Hot Mommy Blogger To Terrify 'Today' Staff, Viewers
TMZ's Creators' Next Target: Moms

 

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