We've been hearing about TiVo's (TIVO) plans to put YouTube videos on TV for some time now. It's a key part of CEO Tom Rogers' rescue plan for the company: make TiVo an all-purpose TV-slash-broadband device that's better than your standard-issue cable DVR.
Today, TiVo started rolling out software upgrades to put YouTube video on TiVo Series3 and HD boxes. This takes away a slight advantage from AppleTV (AAPL), which already lets you do this (but doesn't let you record TV and skip commercials).
There's no direct cash payment here, but there is a marketing component to the deal, meaning YouTube will promote TiVo service, including a TiVo channel and promotion on the YouTube homepage. A YouTube spokesperson confirmed that TiVo "will receive promotional impressions on YouTube," but said details had yet to be worked out.
YouTube has incentive to make it work: Google's video service is trying to make sure it's available on any device, including TVs. For perenially struggling TiVo, any little bit helps, and this is certainly better than a sharp stick in the eye.
See Also:
Movies On YouTube: How To Watch On The Boob Tube
TiVo Bites Back At Apple With YouTube Deal
TiVo's Rogers: Content Deals And Cable Partners Will Save Us
On February 28, Axel Springer, Business Insider's parent company, joined 31 other media groups and filed a $2.3 billion suit against Google in Dutch court, alleging losses suffered due to the company's advertising practices.
