Chevron icon It indicates an expandable section or menu, or sometimes previous / next navigation options. HOMEPAGE

More Ads Coming To iPhone Apps: AdMob Expands iPhone Ad Network

iphone-your-ad-here.jpgWe haven't spotted many ads so far in Apple's (AAPL) two-week-old iPhone app platform. But that could change soon: Mobile ad network AdMob is opening its network up to iPhone app developers, and is giving away $1 million of free advertising to get developers to use it.

The key difference between AdMob and other iPhone app-focused ad networks we've seen so far: It already has a host of big-name advertisers and publishers signed up. Initial advertisers include Ford, Electronic Arts, Land Rover, Jaguar, and Universal Pictures, and app publishers include AccuWeather, MovieTickets.com, and Loopt. Which means developers won't waste their time with low-payment, remnant ads, and advertisers will (in theory) get their ads on decent apps.

Advertisement

Pay-per-click ads start at 30 cents; AdMob expects the market to settle around 40-50 cents per click, and is offering developers a 50% cut. Brand ads cost a minimum $30 per 1,000 impressions (CPM), and AdMob takes a 40% cut.

admob-iphone-ads.jpg

See Also:
iPhone App Advertising: Barely There, But Interesting
Apple's Secrecy Obsession About To Backfire On The iPhone. Time To Ditch The NDA

Mobile Advertising Apple
Advertisement
Close icon Two crossed lines that form an 'X'. It indicates a way to close an interaction, or dismiss a notification.

Jump to

  1. Main content
  2. Search
  3. Account