Google-Wannabe Cuil: Worst. Launch. Ever.

|

cuil-logo.pngHand it to Cuil's PR machine: The company did a great job getting the word out about the Internet's latest would-be "Google Killer." As the Huffington Post notes, Cuil dominated Google Trends' listings of today's searches.

And we wanted to like Cuil's story: In recent weeks Google (GOOG) has been gunning for everyone from Wikipedia to Second Life. We liked the idea of a newer, hungrier search engine founded by ex-Google employees that would bring some competition back into a monopolizing search market.

If only Cuil's product worked as well as it its marketing. So what's un-cool about Cuil?

1.  The service was down intermittently throughout its launch day

We heard the hype that Cuil indexed far more webpages than Google, but for lots of users their first impression of the new service was either this at cuil.com's start page:

cuil shuttered.png

or this for search results:

cuilfail4.jpg

2. Assuming Cuil worked at all, the search results were widely reported as inaccurate

What's the first thing people check in a new, more-powerful Internet search? Their own name, of course. The SAI staff ran our own names through Cuil's search. It hadn't heard of some of us, while for others it returned our bylines next to pictures of... other people.

SAI's commenters noted that searches for terms like "penguins" or "failure" returned zero results. 

3.  The name "Cuil": We can't pronounce it, we can't spell it, and we don't know how to use it in a sentence

Are we supposed to pronounce "Cuil" like "cool," or the cutesey AOL-turned-MySpace-speak "kewl"?  We're already used to "googling it." Are we supposed to "cuil it" instead? We've seen commenters already misspell Cuil in writing about it, a serious problem when trying to bring people to a site. Especially if you don't own common misspellings of your own domain: As CrunchGear notes, culi.com leads to an Italian porn outfit.

Earlier: Would-Be Google-Killer Cuil Stumbles Out Of The Gate; Long-Term Looks Grim, Too



< Prev. Story
Next Story >

48 Comments

clickbot said:
How are they going to pay for this? Google's got their fantastic spam monetization business, but are these folks just looking for an acquisition?

glad to know i wasn't the only one who didn't know how to pronounce it. i feel like ben stiller on zoolander every attempt i make at pronouncing "cuil".

Erik said:
If you're going to raise $33M, buy a decent domain name.

Lots of money looking to be burned on bad business models apparently, absolutely amazing.

lazysupper (URL) said:
yeah... I did some searches yesterday.

"Robert" received ZERO results.

But a search for myself "Firstname Lastname" (and I have a quite common name) had ME show up on the first page. It was my LinkedIn profile.

Also, the categories in the infobox were cool, but limited in scope in terms of subcategories. And the main categories were not hyperlinked. And clickeing on the subcategories always resulted in ZERO results.

Hopefully they'll get the bugs out... it'll be nice to see some REAL option to The Googlepire.

scotchy scotch said:
I heard guys on the radio discussing it and they consistently referred to it as 'quill.'

Branding problem #1: Ambiguity about your product name.

TSW said:
"Are we supposed to pronounce "Cuil" like "cool," or the cutesey AOL-turned-MySpace-speak "kewl"?"

Uhhhh are you saying you pronounce "cool" differently than "kewl"? If so, please post a sound clip... this I gotta hear.

Adam said:
Hey, at least they are indexing more than just Wikipedia unlike some other overhyped search engines I know.

jenhu (URL) said:
why are you guys 24 hours late than techcrunch on almost every post?

I mean if you're going to talk about the same things....might as well be a little quicker right?

You might have as well bought cool.com which would have reduced the tongue twisting :)

Wing Yu (URL) said:
This looks like another search engine that's going to sign up for a Google Adsense account in order to make money.

Sylvan said:
If i were the ceo of google i would would think about buying cuil

Alex said:
nothing cool about cuil. FAIL

Dave said:
It's not good marketing when it leads to universal scorn like Cuil has gotten today. If I were an investor in this company heads would roll.

Sylvan, why on earth would Google buy this? There are lots of search engines out there, some of which have genuinely valuable approaches that could complement Google's offering. Cuil hasn't shown anything of interest so far, in my opinion.

Ben said:

Dave said:
Sylvan, why on earth would Google buy this? There are lots of search engines out there, some of which have genuinely valuable approaches that could complement Google's offering. Cuil hasn't shown anything of interest so far, in my opinion.

Agreed, Cuil is unimpressive and why anyone would buy it out is beyond me. I know, people hate google. If only because of the privacy issue (not a problem with me), and because its no underdog. That being said there are other options that actually work. Namely MSN (probably not a great choice for those who don't like big companies), Yahoo, and Ask.

Cuil couldn't even take on Ask if they wanted to, let alone Google. It wouldn't be so bad if they hadn't built up the hype for their search engine. Yet they did, not to mention they don't even have the basics that most search engines have (After all the goal is to make cuil your home page right?). Where is the tabs that include news, image search, video search, maps, shopping etc? These again are just the basics, most of which I wouldn't dare live without (Why the hell should I go to another site if I can have it all at my finger-tips?).

The least they could do is impress me with search, since its the only thing I'm limited to. Nope, I also had a disappointing experience in finding stuff. Oh, by the way, if you hate Google so much don't use it for crying out loud you bunch of cry babies.

Malachi Z. York said:
They'll be bought for 9 figures within 6 months.

If you haven't cashed out in such a fashion yourself post an apology here after the news hits.

It's easy to criticize others when you've never had the fortitude/determination to venture out on your own.

Yahoo/MSFT will pay for the talent in addition to the unproven technology.

Toodles!

Nick said:
Cuil has a fantastic privacy policy. Anna Patterson, the president of Cuil, is the architect of TeraGoogle... the search index that Google is still using and purchased from her in 2006.

Cuil has the ingredients to actually compete with Google and they've ruined it with a premature launch. I'll keep it bookmarked and continue to play around with it for a while, but just considering they didn't anticipate the server load is a deal breaker.

Tab Skelly (URL) said:
Cuil is boring, slow, and returned the wrong search.

jason said:
"What's the first thing people check in a new, more-powerful Internet search? Their own name, of course. The SAI staff ran our own names through Cuil's search. It hadn't heard of some of us, while for others it returned our bylines next to pictures of... other people."

Maybe you thought that you are the only people in the world with your particular name(s)? are you so self possessed?

And all this talk of how many sites are indexed is at the end of the day worthless. Most people go beyond the first couple of pages of search results anyway. Its not the number of pages which are indexed it the quality of the pages that are indexed which count.

Jason

James Ryan (URL) said:
I too, was bewildered by the name. I could not envisage the Name Cuil becoming a verb, nor indeed could I imagine telling someone to 'try cuiling it'. Then I did 'try cuiling it' and found that the results are mostly irrelevant. I searched for sites that I know are up there and found a hodge-podge of incorrect returns. Not so Cuil after all. A pity.
James

Daniel said:
Marketing and PR went overdrive because of Google. No one can launch in this market without being compared to Google. Alot of the hype probably arose from the fact that Cuil's PR traded heavily on the Google roots of Cuil's founders.

Gubatron said:
I suppose they don't even have an ad system ready, and if they have it, it wouldn't be fair to advertisers to pay for ads on an engine that's still not stable enough.

With the attention they got yesterday on all the media, including tv and night time news, there's no doubt their PR team and whoever is on the board has pretty amazing contacts.

It'd be cool if they wouldn't be in this for a buy out, unless it's a major buy out, Google needs the competition, they're not there yet.

I tried using the engine 100% yesterday, but I felt choked, like missing air, its amazing how good google is. My work became increasingly hard when I couldn't find references to the things I needed while coding, google is so good some of us probably take it for granted, switch engine for a day and you'll see, it's hard to switch.

robert said:
A complete mess. I can understand the site not working with all the hype it received and free marketing from the press. So it was mildly expected to not be at peak performance, thought they would have expected it and anticipated it but that is not the real problem. The results...After all that is what a search engine is all about, the results. COMPLETLY WORTHLESS !
I search for my name first and recieve a hodge podge of mostly irrelevent results and spam. Google usually has 5-7 pages of good results before getting into the worthless ones. But the one that basically told me this site will be gone by the end of summer (and not becuase they were bought) was i searched for my business in "Cuil." We have two locations and numereous awards and artcle write ups, Google comes back with over 40,000 response (mostly relevent) but Cuil said "no matches found." NO MATCHES FOUND!

Forget this site

FAIL

Dhillon said:
Why dont these people focus on mobile search no one has the upperhand in that yett.......

bobr said:
I am almost positive that cuil is a hoax. Last night, I tried a few searches, all with dubious results. Most tellingly, 2 of the 5 links I opened displayed porn sites, even for searches for things like 'map israel biblical'.

I sincerely doubt that cuil is a real contender against Google.

Craig (URL) said:
Careful typing in that search engine name ... culi.com takes you to an entirely different place where safe search is NEVER on!

Sonny said:
I love it when the new kid in town comes in bragging about how things are going to change and their way is better and this that and the other.

Then, when reality sets in and they're revealed to be useless and impotent, they tuck their tail between their legs and limp back to their mother.

So long, Cuil, we hardly knew ye... mostly because you were all publicity and no substance.

Bryan said:

For some reason, "cuil" looked familiar to me, so I looked it up. The word "cúil" is Irish for "rear" or "back", as in "doras cúil"--"back door". It's pronounced (very roughly) something like "coo-il", emphasis on the "coo-".

serge (URL) said:
the domain name sucks, the format is bad..did somebody just flush $30 mil down the drain???

http://www.cbcjobs.com

CS said:
Well .... we checked our domains ... inaccurate descriptions next to our pictures, with links to our site.


Accurate descriptions next to someone else's pictures, with links to our site.

Our pictures next to competitors sites linking to competitors site.

What a joke. A miserable useless failure in my mind and it looks like they crawled all the B S sites as well. Loaded with junk and irrelevancy.

I was going to call them but it looks like the press is already pointing out the flaws.

When is the funeral ?


Notsocuil said:
Truly disappointing. Apart from the results not being satisfying, not even the layout/readability would pass "Usability 101" of web design. Jesus. Too bad.

Jay said:
Tried to search for "cuil" in cuil.com and found a lot of hits but none of them pointing to cuil.com. Does it imply anything ...?

:)

Destination 360 (URL) said:
Not very kewl!

frogger said:
Malachi Z. York said:

Toodles!

WTF? Are you an asshole?

Mike said:
First of all, I wonder how much traffic cool.com got in the past couple days. It appears to be a parked domain, but how hard would it have been to at least throw up a basic search box and get some google affiliate bucks?

Second, this is a typical engineering driven product. The big feature is that it can index pages for much cheaper. But in getting all excited about the indexing, they forgot to focus on search quality. Essentially hoping at some point Google would buy them to help reduce their own indexing costs. But no user gives a crap how much it costs you to index the damn thing, or how much of the web you index! Users just want good search results fast. Cheap indexing leads to long term competitive advantage. By focusing on that at the expense of quality, they are DOA, and eventually won't be able to generate enough traffic for a big exit,up will run out of cash, and Google can then snatch their fancy schmancy index IP at the garage sale.

Alex Schleber (URL) said:
Just finished an in depth look at the Cuil branding desaster:

http://businessmindhacks.com/post/cuil-knol-and-other-crimes-against-branding

Ian said:
Cuil is French for "leather," and is pronounced (mostly) like "kweel."

stetoscope (URL) said:
I think there is a lot to learn about this launch, I tried to analyse this http://tinyurl.com/5lsmsz


@ian : the french word for leather is "cuire" and is pronounced more like "queer" than "kweel"


Could have found a better name as a brand. They probably do not care about it anyways, just want to sell the technology to MSFT. Other than that search results for 2-3 word combinations are filled with spam sites.

Mairead said:
Hi Guys

I happen to be Irish and cuil does not mean rear or back. It does in fact mean knowledge in the english language.

Cuil is indeed pronounced as if saying 'cool'. Heavy pronunciation and elongation of the 'u', the 'i' and 'l' are soft. There is more of a pronunciation of the 'l' than the 'i'.

It does depend on who taught you Irish as there can be a slight variation in pronunciation depending on the gaeltacht area your teachers came from.

Disappointed said:
Cuil stinks. I searched on various topics and the results were nothing useful, usually not even what I searched for, pictures included were not from the site they were next to. It was like a unmanaged PPC directory running a free script.

Jenny said:
I tried to "cuil" my name. I share a name with a famous Olympian, so I added my job to narrow the search. It brought up clips from my company with photos of the Olympian next to them. It's functionally retarded.

Todd said:
Total EPIC FAIL of a launch. Even today it is basically useless compared to google in terms of returned results. Too bad, because the interface is pretty good. I hope they can work out their algorithms because if it doesn't get any better than it is now, there is little point in using it.

Jack the Ripper said:
Cuil is the most awesome, impressive search engine I have ever encountered! I reached this conclusion after some experimentation. For example, I searched for this term:

"open source" mpeg4ip streaming

Here's what happened:
* Cuil says there are three results (vs. google's 40,000), but it only shows one and there doesn't seem to be any way to view the other two.
* The one-and-only displayed result is not sourceforge!
* The image displayed for the result is irrelevant and I have no clue where it came from because it doesn't link to its source.
* The srp layout is totally hosed until I manually resize the window.
* The w3c html validator lists 27 errors.

AWESOME!!!

patricia (URL) said:
Google-Wannabe Cuil: Worst. Launch. Ever.220-601It's fine once you get used to it. You'll be fine. He's so crass. There's no way I would date him.

lavena (URL) said:
640-802 Google-Wannabe Cuil: Worst. Launch. Ever. So what? You'll pay for this.

John Smith said:
The premier seller of air jordans and buy jordans and information on acne.

klingeltöne said:
Thanks, greate and useful article
good job!
Bei uns finden Sie über 50.000 Real Klingeltöne, Polyphone, Video Klingeltöne,Handy Logos, Handy Spiele, Handy Programme...Sie können die aktuellsten Klingeltöne auf Ihr Handy per sms herunterlden.
klingeltöne
handy spiele
handy videos
video klingeltöne
freizeichentöne
Handy Themen

Join the discussion