That 3G iPhone Not $199 For Everyone; Bernstein Hikes Apple Estimates

Dan Frommer | July 1, 2008 12:15 PM

iphone-jack-johnson.jpgNew details today on Apple's (AAPL) iPhone pricing and U.S. launch, as well as a bullish report from Bernstein's Toni Sacconaghi, once an iPhone skeptic.

The iPhone 3G will go on sale at AT&T stores beginning at 8 a.m. local time on Friday, July 11 -- meaning anyone who wants to wait in line this time will probably be there overnight. (Not sure when Apple stores will open that day.)

That $199 price tag? Not for everyone, AT&T said today. We've known for a while that only "qualified" customers will get the lowest subsidized rates. Those include new AT&T subscribers, previous iPhone buyers, or AT&T customers eligible for an upgrade discount.

What we didn't know: How much AT&T will charge subscribers who don't qualify: $399 for an 8-gigabyte iPhone and $499 for a 16-gig model -- $200 more. "In the future," AT&T will also offer a no-contract option for $599 (8-gig) and $699 (16-gig). These figures lend credibility to analysts' estimates that AT&T will be subsidizing the phones around $300 -- and AT&T's warning on June 9 that those subsidies will hit profits.

Monthly service fees begin at $70 and range up to $130. AT&T (T) also does a nice job screwing its customers by not offering any texting plans between $5/month (200 messages) and $15/month (1500 messages). (The good news: We expect a handful of iPhone instant messaging apps to reduce reliance on overpriced text messages -- unlimited Internet access is included in all iPhone plans.)

Meanwhile, good news for investors: Bernstein's Toni Sacconaghi bumped up his EPS estimate for Apple's fiscal 2008 today to $5.27 from $5.17, and he raised his guess for fiscal 2009 to $6.52 from $6.26. (Both are above consensus, which is $5.20 for this year and $6.36 for next year.) Sacconaghi now thinks Apple will sell 11 million iPhones in calendar '08, up from his February guess of 7.9 million. (Via Barron's.) Apple shares are up 1.5% today to $170.00.

See Also:
Will Apple Sweeten The iPhone Deal At The Last Minute Again?
'Unprecedented Pent-Up Demand' For Apple iPhone 3G
Apple Orders Lots More iPhones; More iPods, Macs
Apple's 3G iPhone: Cheaper For You To Buy, Cheaper For Apple To Build

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26 Comments

Mike said:
Is the price of the data plan going up?
It was $20, will now be $30, but that's not new news. (And 3G data plans are roughly $30 everywhere, though I've been lucky to have been only spending $15/month for Sprint EV-DO the last 2 years.)
artman1033 said:
Good old Toni "the tool". AAPL could hit his $175.00 target for 2009, this afternoon
Maya said:
Why are they so secretive about this fact? My husband just waited in line a couple hours for the iphone. He had bought me the original last year. Now he's not eligible for the $200 iphone just because he was nice enough to buy it for me first? Completely ridiculous! We own 3 apple computers, 3 ipods, 1 iphone and this is how apple repays us?!

Unbelievable!

Down with apple!!!!!!!!
Dick (URL) said:
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Maya (URL) said:
Why are they so secretive about this fact? My husband just waited in line a couple hours for the iphone. Your all Gaylords!

Unbelievable!

fuck you!
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