NBC Universal (GE) and News Corp (NWS) joint venture Hulu is supposed to have exclusive distribution rights for NBC video content, but that hasn't stopped NBC's Saturday Night Live star Andy Samberg's clip "Jizz In My Pants" from taking over Google's (GOOG) YouTube.
AdAge's Michael Learmonth says the video's tallied 6.7 million views, making it YouTube's most-watched video in the last month. Served against ads from Nissan and Wrigley's, NBC.com's version has only 560,000 or so views. The clip is also on Hulu, which doesn't disclose view counts.
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On February 28, Axel Springer, Business Insider's parent company, joined 31 other media groups and filed a $2.3 billion suit against Google in Dutch court, alleging losses suffered due to the company's advertising practices.
