Chevron icon It indicates an expandable section or menu, or sometimes previous / next navigation options. HOMEPAGE

NYTimes.com Needs 7X More Traffic To Survive (NYT)

titanic.jpgAccording to research from ContentNext, news Web sites have a future -- if they can wrangle up about 200 million pageviews each month.

"Based on our research, the conversation [with advertisers] gets interesting at 200 million page views plus a month, but much more so around 800 million," ContentNext's Lauren Rich Fine writes in a report.

Advertisement

For big operations, like at Yahoo (YHOO), AOL (TWS) or the New York Times (NYT), that bar needs to be even higher. In order to survive as a Web-only news product, for example, Fine says the New York Times needs about 1.3 billion pageviews a month.

That's about 1.1 billion more pageviews than the 173 million ComScore says NYTimes.com saw in October.

But Fine figures with that much traffic, the Times could earn about $300 million per quarter in ad revenues.

Yahoo News and AOL News get near a billion pageviews per month, and while their products and brands pale comparison to the Times's, those sites have hundreds of millions of daily email users to rely on for clicks.

Advertisement

See Also:
Oh, Great: New York Times (NYT) Online Business Falling Apart Now, Too

 

Media
Advertisement
Close icon Two crossed lines that form an 'X'. It indicates a way to close an interaction, or dismiss a notification.

Jump to

  1. Main content
  2. Search
  3. Account