Chevron icon It indicates an expandable section or menu, or sometimes previous / next navigation options. HOMEPAGE

More Booze For Google Revenues (GOOG)

BoozeMartFlickr.jpgGoogle opened its ad products to beer advertisers at the end of October. Now the hard liquor and wine advertisers are welcome, too.

Google says it made the change due to “advertiser feedback we’ve received over the years," but we believe that's a nice way of saying the company sees chance to open a new line of recession-friendly revenue.

Advertisement

That's story of Google's (GOOG) fourth quarter: how it has squeezed new and increased revenues out of so many of its properties -- putting 75% more ads on its search results pages, serving ads for the first time against Google Finance, Google News and Google Images, and serving new types of ads against Google Maps, YouTube search and mobile devices iPhone and GPhone.

All this while Google's cut costs, paring down travel, food and contractors.

Our theory has been that Google is either trying to "shock and awe" a skeptical Wall Street or is scrambling to even meet low expectations. Citi analyst Mark Mahaney weighed in yesterday to suggest that estimates for Google's Q4 are still too high.

See Also:
Revenue-Thirsty Google Now Allows Beer, Champagne Ads
We're Drinking More Beer Lately, Just Barely

 

On February 28, Axel Springer, Business Insider's parent company, joined 31 other media groups and filed a $2.3 billion suit against Google in Dutch court, alleging losses suffered due to the company's advertising practices.

Google Advertising Media
Advertisement
Close icon Two crossed lines that form an 'X'. It indicates a way to close an interaction, or dismiss a notification.

Jump to

  1. Main content
  2. Search
  3. Account