Valleywag To Become Section of Gawker.com
Rumors are flying that Valleywag will be "shuttered." It won't. It will be consolidated into Gawker.
Gawker CEO Nick Denton foreshadowed this move in this sky-is-falling post this morning. Valleywag's 1 million uniques will be worth more as part of a larger, easier-to-sell audience on Gawker. The posts will run in the main Gawker feed, and Valleywag's front page and logo will remain (the site will live at both valleywag.com and www.valleywag.gawker.com, or a similar URL). Owen Thomas, the Valleywag, will not be canned.




What's hell is with curl-e-q haircut?
sample032 said:
bobotheclown: I believe it's called a "fauxhawk."
It's the twenty-first century equivalent of the mullet and anyone who "wears" one is a loser idiot that should be bitch-slapped on sight.
I don't care what you do or how much money you claim to make, the minute you leave the salon your stylist high-fives his or her co-workers because they sold another idiot (and over-charged you) on the most ridiculous "look" in decades.
Any business that isn't making money isn't much of a business so it should be absorbed or liquidated. BFD if one brand swallows or shutters another; there's too much noise in the tubes anyway.
And now they can't pay salaries and are (let's be honest) folding. HA HA HA HA HA! Oh, if this isn't ironic schaudenfreude, I don't know what is.
And no, I wasn't savaged in VW (honest). I just think it was a nasty and consistently un-funny publication. There are plenty of other pubs on the web who rightfully tweak people and companies, but in a way that's clever, funny, and not-mean-spirited. Too bad Valleywag lacked accuracy, class, AND wit.
Too bad, so sad. Bye bye, so long!
P.S.: Marah... "one of the best blogs on the Web"?!? You're either the partner of one of the fired writers or you really, really, need to get out more. Or at least browse more than VW and Gawker.
1) Do not "hand over" your inventory to ad networks, give them your unsold inventory. Keep your sales team in place. CNN uses Advertising.com to sell their unsold inventory for example.
2) There are enough ad networks out there fighting to represent premium sites with unsold inventory - Gawker has good content. CPM rates might lower in the long run,Online shopping but getting paid for something is better than nothing - it's as simple as that.
3) As for video, who says Gawker needs to create their own? YouTube certainly doesn't. They can grab videos out there and run ads Online collector against them. Maybe have user video reviews or something on Gizmodo for example...just an idea.
4)TV never gave into the third party route?
Oh, and yes. One of the best blogs on the Web. Not as great now with Jackson, Melissa, and Nicholas gone, of course, and turning it into a column is stupid but as it turns out, it's Owen's fault for suggesting such a thing - Nick simply took him up on it.
I've never seen a "tech gossip rag" that didn't pick on people, spread rumors, tell what later turns out to be untrue stories....that is pretty much the point of it, after all. It's actually not as sensationalistic and is more based on truth and verifiable facts than this blog is, and that's saying a lot. You want sensationalism, inaccuracies, the blogger's best guesses and lots of mistruths and FUD? Read SAI 24/7. I love this blog but I guarantee you your head will explode from all the bullshit that goes on here.
I think anyone smart takes VW with a grain of salt, especially should they ever become a victim of the bashing. But I belong to the attention-whore/Jason-Calacanis-school of thinking which states that any attention is better than no attention at all, so maybe it's just a matter of semantics and acquired tastes.