Valleywag To Become Section of Gawker.com

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owen-thomas.jpgRumors are flying that Valleywag will be "shuttered." It won't. It will be consolidated into Gawker.

Gawker CEO Nick Denton foreshadowed this move in this sky-is-falling post this morning. Valleywag's 1 million uniques will be worth more as part of a larger, easier-to-sell audience on Gawker. The posts will run in the main Gawker feed, and Valleywag's front page and logo will remain (the site will live at both valleywag.com and www.valleywag.gawker.com, or a similar URL). Owen Thomas, the Valleywag, will not be canned.

See Also: Nick Denton: Media Sleepwalking Into Extinction



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20 Comments

Jonathan Marcus (URL) said:
Owen and Paul have done a fantastic job as the lone survivors. I prefer Valleywag's voice and coverage now.
Sleeps With Fishes said:
Man Blodgett, just because Denton writes for you, tone down the lurve, will you? Talk about drinking the kool ade. No, no, VW wasn't shut down! It's doing really, really well. It's doing so well they fired everyone, cut Owen's pay to back to woodchuck levels, and, yeah, "folded" him into Gawker. Thanks for clearing up the rumors, dude.
Reframer said:
What about Defamer? Definitely lost the plot there for something that predated TMPereZ and the like, and never got its groove back, sadly.
I've always been a big fan of Valleywag.
bobotheclown said:
What's hell is with curl-e-q haircut?
Mike Shmike said:
FYI--the anonymous tip form is broken.
Thanks, Mike.
sample032 said:
bobotheclown: I believe it's called a "fauxhawk."
MikeM said:
I didn't know blogs like Gawker had a back page. Battelle is probably relieved, Valleywag was/is the only blog that saw through him.
zato said:
That much less $h*t in the world.
fishneversleep said:
@Sleeps With Fishes... Ah, you would know all about having your staff fired, your title folded, and being demoted, wouldn't you? Jackass.
Hking said:
Why don't they just move it to Fleshbot.com. Isn't that where the money is?
Jim said:
Consumerist is getting sold off, Valleywag is being shut down (no im sorry its not a folding into, its a fold, Valleywag is going from a whole site to one little column a week.) Nick should just throw in the damn towel and hand the wheel over to someone who actually knows a thing or two about business with a .com.
Scottitude (URL) said:
bobotheclown said:
What's hell is with curl-e-q haircut?

sample032 said:
bobotheclown: I believe it's called a "fauxhawk."

It's the twenty-first century equivalent of the mullet and anyone who "wears" one is a loser idiot that should be bitch-slapped on sight.

I don't care what you do or how much money you claim to make, the minute you leave the salon your stylist high-fives his or her co-workers because they sold another idiot (and over-charged you) on the most ridiculous "look" in decades.

Any business that isn't making money isn't much of a business so it should be absorbed or liquidated. BFD if one brand swallows or shutters another; there's too much noise in the tubes anyway.
@sample32, fishneversleep Welcome! Now please show SAI commenters how to be clever. I also saw CV today on the site. (P.S. somebody bring Alaska)
Marah Marie (URL) said:
Valleywag was one of the best blogs on the Web and Nick can't figure out how to make money off of it, so he folds it into one little column on an essentially over-extended site? And this is a poor reflection on Valleywag? No. It's a poor reflection on Nick. First of all, he was dead wrong to fire almost everyone last month; letting so many good writers go changed the tone of the blog from fun, diverse and sort of breathless to the All-Owen-And-Paul-All-The-Time show (and I could soooooooo do without Paul, if I had to choose - and Alaska, too - he acts like a damn child). Valleywag is not the same now. It's sort of stifling and boring in comparison to recent good times when everyone was still on - but still it's a good blog, and very unique and honest, in spite of all that. Now Nick folds it into Gawker (or is about to) - I give up. He had a great thing going in Valleywag, and it became much greater over the years, but at it's absolute peak he's destroyed it. It's hard to forgive (or even understand) something as stupid as this.
HA HA HA HA!!! said:
Wow, couldn't happen to a shittier bunch o' opportunistic jerks. Let's see, they posted sensationalist headlines and stories that hurt the guilty and innocent alike, repeatedly picked on people who weren't remotely public figures, and basically reveled in others' misfortunes.

And now they can't pay salaries and are (let's be honest) folding. HA HA HA HA HA! Oh, if this isn't ironic schaudenfreude, I don't know what is.

And no, I wasn't savaged in VW (honest). I just think it was a nasty and consistently un-funny publication. There are plenty of other pubs on the web who rightfully tweak people and companies, but in a way that's clever, funny, and not-mean-spirited. Too bad Valleywag lacked accuracy, class, AND wit.

Too bad, so sad. Bye bye, so long!

P.S.: Marah... "one of the best blogs on the Web"?!? You're either the partner of one of the fired writers or you really, really, need to get out more. Or at least browse more than VW and Gawker.
davido (URL) said:
Wow, couldn't happen to a shittier bunch o' opportunistic jerks. Let's see, they posted sensationalist headlines Tiffany jewellery and stories that hurt the guilty and innocent alike, repeatedly picked on people who weren't remotely public figures, and basically reveled in others' misfortunes.
davido (URL) said:
I will break it down for you so you understand:
1) Do not "hand over" your inventory to ad networks, give them your unsold inventory. Keep your sales team in place. CNN uses Advertising.com to sell their unsold inventory for example.
2) There are enough ad networks out there fighting to represent premium sites with unsold inventory - Gawker has good content. CPM rates might lower in the long run,Online shopping but getting paid for something is better than nothing - it's as simple as that.
3) As for video, who says Gawker needs to create their own? YouTube certainly doesn't. They can grab videos out there and run ads Online collector against them. Maybe have user video reviews or something on Gizmodo for example...just an idea.
4)TV never gave into the third party route?
Marah Marie (URL) said:
@HA HA HA HA!!! Hmmmm....are you sure you're not Jimmy Wales?

Oh, and yes. One of the best blogs on the Web. Not as great now with Jackson, Melissa, and Nicholas gone, of course, and turning it into a column is stupid but as it turns out, it's Owen's fault for suggesting such a thing - Nick simply took him up on it.

I've never seen a "tech gossip rag" that didn't pick on people, spread rumors, tell what later turns out to be untrue stories....that is pretty much the point of it, after all. It's actually not as sensationalistic and is more based on truth and verifiable facts than this blog is, and that's saying a lot. You want sensationalism, inaccuracies, the blogger's best guesses and lots of mistruths and FUD? Read SAI 24/7. I love this blog but I guarantee you your head will explode from all the bullshit that goes on here.

I think anyone smart takes VW with a grain of salt, especially should they ever become a victim of the bashing. But I belong to the attention-whore/Jason-Calacanis-school of thinking which states that any attention is better than no attention at all, so maybe it's just a matter of semantics and acquired tastes.

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