The Daily Beast's First Month: Pretty Good
(Brown didn't make any money off the traffic, of course. The site still has no ads -- on purpose. AdAge also reported a hefty burn rate for the site, but IAC execs disputed it.)
See Also:
Thrillist Embraces The Web, Takes Aim At Citysearch-Types
IAC Profits Go Missing
Working For Barry Diller Is Awesome, Williamsburg Edition
I'll be interested to see how they fare in month 2, w/o the election or launch buzz.
Traffic will definitely go down, but if they can keep the drop under 50% they might have a business to build.
Hope to God though that they're not letting her spend more than $50-100k monthly.
Anyone have any sense of the actual burn? (The all-in figure that's been bandied about seems impossibly high, and also isn't particularly relevant to deciding what to do w/ the biz.)
Glossy, weighty & cheeky in equal measure. Keep it up!
Jay
London
assume Diller's various other properties have been ordered to do everything they can
which only lasts so long
then we'll see DBs actual traffic
Match.com , Pronto , RushmoreDrive.com , ServiceMagic , ShoeBuy.com , Very Short List , Vimeo , Webfetti or Zwinky.
So your argument about other properties driving traffic makes no sense..