Google's Moment of Truth: Stock Hits $350

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Larry Page White Coat.jpgGoogle's stock is now down more than 50% from its high, at a level that most Google fans (and analysts) would have considered unthinkable a year ago.  In fact, the stock has now dropped to a level it hasn't seen consistently in more than three years. And it's still not cheap (although it's certainly getting there).

Google's stock collapse will likely have several impacts on the company. All will likely become more pronounced the longer the stock stays at these levels (or, god forbid, falls further):

Angry shareholders will increasingly pressure management to be more forthcoming about how they are spending Google's astronomical CAPEX and R&D budgets.  Even in the salad days, Wall Street was annoyed about how little Google disclosed about what it was spending so much money on. Now that the bloom has fallen off the rose, this impatience will turn to anger. At that point, management will have a choice to make: Continue to say Google is just "not a conventional company" or cave and start providing better disclosure.

Angry shareholders will increasingly campaign for more accountability on those CAPEX and R&D investments.  Specifically, Google's culture of 20% time, pet projects, and endless revenue-less beta releases will become more and more annoying.  Management will then have to decide whether they want to respond to this call for more discipline or, again, maintain that Google is "different." If they choose the latter route, many shareholders will likely throw in the towel.

Google may have to fire people and/or otherwise tighten the belt. Yes, it sounds inconceivable now, but Google's margins have been dropping steadily for more than a year. With the global economy headed into recession, it is highly likely that Google's revenue growth will be hit.  This probably won't put the company in actually difficulty, but it will certainly prompt shareholders to call for change.

A likely shift toward more cash compensation as a percentage of total compensation, which will put more pressure on margins. The gulf between the "haves" and "have nots" in Google's 16,000+ ranks will now have become even more stark than ever, with the folks hired more than three years ago rolling in wealth and everyone else feeling like they missed the boat. This will exacerbate morale issues. If the stock doesn't recover, it will also likely force the company to consider raising its cash compensation as a percentage of total comp, to placate those who missed the pre-IPO bonanza.

The Google talent exodus will continue. The fun part, it seems, is over.  So why not let someone else worry about the hard and painful part while you try something new?

Perhaps most importantly, the perception that Google can do no wrong will change rapidly. As it does, the pent-up anger about Google complete domination of the global advertising market over the past few years will find a more receptive audience, and the company's critics will be emboldened.

Will all this kill Google? Of course not. But it will likely force some change.  And as far as the company's outside investors are concerned, that's probably a good thing.

See Also:
Google Breaks $400...And Still Not Cheap
Google Below $350? Easy



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30 Comments

Tim A said:
Can I buy Google stock with my new FDIC credit card?

EricW said:
No, settlement and legal fees will kill them. Whassup.

bernielomax said:
How about everyone in the tech center is down. Surely, there will be tighten of the belt (that's the norm in an economic situation like ours). Will there be MASSIVE change - probably not. They are, and I quote, "a nonconventional company". There will be an increase focus on revenue but this doesn't mean that pet projects and betas will go away. Drive revenue yes, but you also want to encourage innovation - and they still have the bills to back it up. Hell, there probably isn't a safer place to be working THAN Google right now.

If you're a stockholder you should have cashed out at 700+, if not, your greed got the better of you. Lesson learned. Nothing beats cash in the bank (hmm, let me think about that in our current situation). The Google will recover (I doubtful to those levels), but $350 could be a steal for a company I think we all know probably has a few more tricks up their sleeve.

Captain Renault said:
Remember, not long ago, Cramer was going steve-balmer-ape-shit, "I LOVE THIS COMPANY--GOOGLE! BUY BUY BUY GOOGLE!" at $500...

clickbot said:
Google isn't really a "public" company due to its shareholder voting structure. You can only "vote" by selling your shares.

All this talk of what the shareholders want is quaint, but nonsense. Also, see yahoo for what happens when the shareholders supposedly have a say anyway.

The whole notion that shareholders have a say (other than by selling shares) simply isn't true for some of these tech companies.

rock said:
you are spot on, henry. the carnival music has stopped playing at the googleplex and shareholders will demand accountability.

Karthik Ram (URL) said:
Good analysis Henry. Anything over $250 is expensive IMO for GOOG.

I think you will see inflated stock values dissapear fast when the situation is bad as this.

The first legitmate great move (apart from their Ads) was the mobile OS. Its a bitch to make it work - albeit in alpha ,but the timing for its launch appears to be a bad one.

Andrew Finkle (URL) said:
I think that the items you mention SHOULD happen within Google (after all it is owned by shareholders) - I just do not believe it will.

I get the sense that Google is all about Sergey and Larry. These guys already made their billions and have no incentive to move the stock SHORT TERM. Regretfully if you are a short/near term investor you're IMO fishing in the wrong pond.

@A_F

LF said:
I don't see the point.

- People these days are selling anything just to cash in. If we can have an article about a company whose shares are falling, well, we can really talk about ANY company.

- Google is a fundamentally very sound company. Its margins are huge and, instead of focusing on its core business to maximise profit while they can, at Google they keep experimenting with stuff to be sure that when some other big business is born, they're not left out. Microsoft, AOL, Yahoo anyone?

- The 'talent is flying away' statement seems to be based on a nostalgic view of older cohorts of programmers and developers as intrinsically better than the new ones. Talent comes, talent goes. The real challenge is in allowing the business to remain open to talent. What often happens, instead, is that the free-flowing shape of formerly creative business solidifies into an organisation that cannot cope with new challenges. Microsoft, AOL, Yahoo anyone?

It's tough, but at Google they're trying to do that.

And no, I don't work for Google. In fact, I work for one of their competitors.

Jessica Simpson said:
Cutting hiring comes before firing...and they aren't there yet.

Yes revenue growth will slow and could even be negative in the deep shit storm of an economy we will endure next year.

Analysts are cutting estimates to "just 37% revenue growth" in 2009. Think we need a little more of a reality bite before it is time to dive back in.

Zero percent revenue growth in 2009 would be a good starting point. How is that for a bold forecast? It isn't even bold but no sell side analyst yet has the balls to go there.

Whadda ya think Mr. Amazon $400?

Vishal Sood (URL) said:
Google is just going through the part of being a big company .. you don'get to be a startup with so much money in the bank and declining margins.

You loose talent as your stocks are not lucrative, you have to answer many questions when global demand is in a question or even otherwise, your get 5 times the cynicism.

This is the pain that size brings.

Chris said:
Henry,

Goog will announce results in 2 weeks. When they miss, will the market act surprised and punish their stock with a 50 point drop? Or has the market already priced this into the stock given its huge drop over the last 3 weeks?


bearm said:
Aren't you glad Henry that GOOG was not on your list?
(tongue in cheeck)

Tom said:
Sorry, but Google is one of the most overpriced stocks on the exchange. The advertising market doesn't have limitless capacity, and yet that's the pleasant fiction that analysts and the company have been trying to sell us. Uh, no sell. It's just snake oil, and I have little sympathy for the rubes that got burned by the 50% drop in shareholder equity. Google has one product: a search engine and all of the advertising revenues that feed into it. Everything else that it does is "still in Beta" and will be for the foreseeable future. Android is a boondoggle. It's ugly, bulky, and isn't going to make much headway against the iPhone. Seriously, who else but open source dorks want to carry one around? It practically screams "LOOK AT ME! I'M OBVIOUSLY A VIRGIN!"

slam dunk said:
Well, they fired the chef and they asked employees to chip in for the pre school education of their progeny, so you knew this was an eventuality.

Tom Lane said:
@Tom
No comment on valuations. Everyone can play monday-morning-QB.

Ask yourself:
Do you want diversity or focus from a company in which you invest? Is search, and all that it entails, just one business? When you are in the data business, isn't acquiring all the data you can valuable? Can the data required to be effective at search be monetized in many different ways?

Not surprised you don't put a last name with kind of technical incompetence displayed in your comment. Pure idiocy on a technical front.


1) Android is software. It cannot be, "ugly, bulky..." If you are referring to the G1 from t-mobile, well there will be many more phones running android. Not to mention the refrigerators, set-top boxes, and wifi devices, and w/e else needs a simple kernel.

2) Sounds like you just wanted to rant about "geeks" and "virgins". Sexual frustration, perhaps? DO you really buy phones because of the statement it makes? I suspect you purchase Apple products then? Oh, I see...

geewhiz said:
they are going to miss their numbers (again) and this stock will become broken for months. My guess is that it falls below $280/share if they miss 3Q estimates.

Google employees will begin to flee the ship --- the moment is now.

foobar5 said:
Per clickbot's comment above. He's completely right. Google has two classes of stock, one of which has 10 times the voting power per share than the other. Thus, any two of Larry, Sergey, and Eric have voting control. Shareholders can bitch all they want, but the decisions made by "management" at that level aren't subject to stockholder pressure. Blodgett should be aware of this.

Btw, note that even if Google goes completely flat in terms of growth, it's still at around $19/share yearly profit. Which already puts it below a 20 P/E ratio. Looks cheap to me, given that I don't think it has a zero growth rate.

slam dunk said:
What if consumers pull back? Won't advertiser's pull back too?

VENKATAKRISHNA NALAMOTHU (URL) said:
These types of articles are generally written by bloggers who knew nothing about stock markets and how they function. Innocent investors generally move by fear and greed but real investors act in opposite direction. In these times of extreme panic situation, all stocks are falling irrespective of their future growth prospects. In India, wonderful company like Larsen and Toubro is falling depsite good prospects. Don't try to spread panic waves among investors. I am not a Google employee. I am an Indian stock analyst. Long term investors in good companies will always make money.

Stefano Augello (URL) said:
I don't get it.

One of the reasons for the current crisis is the short-sighted attitude of investors, that value firings and discriminate against long-term investment, and you think Google should answer by surrendering to the same expectations that got other companies in trouble?

20% time and long time revenueless beta releases are exactly what eventually granted Google billions of revenues. Can you give us just one reason why Google should give up on that to please irrational investors?

Falling for this kind of perverted logic would pose the greatest threat to Google's success.


Jenaee (URL) said:
At 350, Google's P/E of 22 is cheap. In our business, we sell clothing online and use adwords to advertise. As the economy slows down, I think consumers will spend even more time online to shop. Its cheaper to shop online than driving around town. Google should do better, not worse.

Crayon G. said:
Shareholders? Who needs shareholders? We're going to waste time and money sponsoring an effort to build an amateur space rocket, search for alternative fuels, and SAVE the world! Cuz we're Google, the alternative, unconventional good guys! And yeah, we're going to trash Microsoft in our spare time with our minimal crap apps and yeah, we're going to take down Apple's iPhone with our Made in Taiwan POS Google Phone! Hurrah!

Gary said:
Is this the same Blodget who predicted GOOG to reach $2,000?

http://www.techcrunch.com/2007/10/02/google-to-2000share-somebody-muzzle-blodget/

harry (URL) said:
Google's Moment of Truth: Stock Hits $350640-816There's still hope. A: Don't worry. There's still hope for you. Bullshit.

kathi (URL) said:
Google's Moment of Truth: Stock Hits $350 噻虫嗪 You'll pay for this. That's enough.

stacy (URL) said:
640-802 Google's Moment of Truth: Stock Hits $350 Speak of the devil. What's so funny!

grey (URL) said:
So-so. That's too good to be true. 640-802 / 70-643 / 640-863 / EX0-100 / 642-444 / 642-586

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