Google boss Eric Schmidt said earlier this year that Google has some secret products that the company will be unveiling for YouTube that would make the site the cash cow that Google dreamed it could be when they bought it in 2005. And today, part of that plan was unearthed – autoplay post-roll ads, NewTeeVee reports.
Like all of YouTube’s other ad units, the post-rolls only appear on videos uploaded by YouTube’s official partners (which account for about 4% of the total videos on the site).
Post-roll ads are really no surprise – Google said it was considering both pre- and post-roll ads in July, and the company has long been down on pre-roll ads because they annoy people.
Here's one of the ads for Sci-Fi’s web series Sanctuary, which plays after this video:
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On February 28, Axel Springer, Business Insider's parent company, joined 31 other media groups and filed a $2.3 billion suit against Google in Dutch court, alleging losses suffered due to the company's advertising practices.
