Are Half Of Pandora's Listeners On The iPhone? No
The report that's been making the rounds today: a blog post by "Jonny" at Distorted-Loop.com -- presumably Jonathan Evans of Macworld UK, the domain's registered owner -- claiming that "iPhone accounts for almost half of Pandora’s 17 million members." The report was citing a chat, embedded below, that Westergren gave last Friday at the Digital Music Forum West.
The actual number, while still impressive, is much smaller. Westergren tells us that fewer than 1.5 million Pandora members are iPhone users, and that they stream about 10% of the service's music.
The iPhone has helped Pandora roughly double its daily growth rate -- to about 40,000 new sign-ups a day. But even if half of those users are iPhone owners, that's 1.7 million tops -- and more than the actual number, which Westergren says is "not quite that high."
See Also:
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Thanks for pointing out the error.
Thanks too for naming me and connecting my personal project to the nature of one of my employers, though I do prefer not to be umbilically linked to them,
Anyway, I'm evidently saddened at the error, I strive not to make any. Please keep reading.
Thank you
JOnny
All jokes aside, the more interesting stat would be how many of the 17M Pandora users are on computers and how many are on mobile phones. Then, how many of those mobile phone users are iPhone users. Those two figures would tell us something meaningful.