Products
AdWords: Google's biggest money maker: Auction-based text ads next to Google search results. Launched in 2000. Advertising on Google-owned sites generated about 66% of Google's total sales last quarter.
AdSense: Another revenue funnel: Google's ad network that puts text and graphical ads on other Web sites. From Applied Semantics acquisition: $102M in April 2003. AdSense accounted for 31% of Google's sales last quarter.
Audio Ads: Radio ads. Google acquired dMarc Broadcasting in January 2006 for $102 million and launched Audio Ads in May 2007. It's active, but a flop, so far.
Affiliate Network: Ad network that pays publishers based on cost per action, not clicks or impressions. It launched at the end of June after Google swallowed DoubleClick's Performics affiliate ad network. A big player that's trouble for rivals like ValueClick's Commission Junction.
Click-to-Call: AdWords program that lets Web surfers call advertisers for free from within an AdWords ad, via the Internet. We've never heard of anyone using it -- have you?
DART: The industry standard for display ad placement. (And created by SAI cofounder Dwight Merriman.) Google got it from acquiring DoubleClick in April 2007 for $3.1 billion. Important as Google moves further into display ads.
FeedBurner: RSS feed/advertising service acquired in June 2007 for $100 million. Absorbed into Google’s suite of services in August 2008. By far the dominant RSS provider.
TV-Ads: Google's shot at selling TV ads. Launched April 2007, active, and just scored its biggest deal to work with NBC cable channels like MSNBC and CNBC.
Acquisitions
Applied Semantics: Online advertising, bought in April 2003 for $102 million, became AdSense, AdWords.
Sprinks: Online Advertising, bought in Oct. 2003, became AdSense, AdWords.
dMarc Broadcasting: Advertising. Bought in Jan. 2006 for $102 million, in a deal that purportedly could have been worth $1 billion with earn-out provisions. It wasn't. dMarc became Audio Ads, and its founders left Google a year after acquisition.
AdScape: In-game Advertising, bought in Feb. 2007 for $23 million, became AdSense.
DoubleClick: Online ads, bought in April 2007 for $3.1 billion.
Begun: Online advertising (Russia), bought in July 2008 for $140 million AdWords.
