Microsoft Planning An iPhone-Like App Store? Smart Move, But Won't Be Easy
If true, this is a smart but expected move: Apple's App Store is one of the highlights of the iPhone experience, and Google is readying a marketplace for its Android phones, too. If there really is a mainstream market for smartphone apps -- the iPhone's early success suggests there could be -- any platform without an easy-to-use app store and installer will be at a disadvantage.
The challenge: Building something that's as elegant as Apple's iTunes software yet complex enough to deal with the Windows Mobile industry.
Apple's widgets work on two devices -- the iPhone and the iPod touch, which are functionally similar, and have indentical user interfaces.
Meanwhile, Windows Mobile operates on dozens (hundreds?) of different devices, each of which could require its own set of apps. For instance: Some Windows Mobile gadgets have huge touchscreens, some have tiny screens without touch; some have QWERTY keyboards, some have virtual, on-screen keyboards, and some have old-school, 12-key keypads. Some have GPS, others don't; same goes for wi-fi, 3G, Bluetooth features, user interface, carrier policies, etc. Which means some apps will work on all phones, and some apps will only work on a small subset.
Figuring out how to mix and match consumers, developers, carriers, and apps will have to be an easy, seamless, user-friendly process -- or it'll be a mess, and it won't work.
See Also:
Google Android App Store: Like iTunes, With One Big Difference
T-Mobile's Big Idea: An iPhone-Like App Store For Every Phone
Steve Jobs To Developers, Investors: See? We Told You People Would Love Our Apps
Carrier
Phone Model
Then every app for the carrier and that phone model will pop up.
Also, app developers should have knowledge of how many of a certain type of phone was sold in 2007 / 2008 so they could determine what specific phones they want to develop apps for.
There is real value there for Microsoft. For all the hoopla Apple creates, again, they are such an ancillary player in real world business applications, including the corporate mobile infrastructure, that its not even funny.
There's no question Microsoft is playing catch-up with the "cool" factor when it comes to the iPhone. However, Microsoft has the GIGANTIC factor all wrapped up for the foreseeable future.
Ballmer, Allard, Ozzie, Mundie...these people aren't twiddling their thumbs. I think they're really moving Microsoft ahead without Bill at the helm. Maybe Bill was standing in the way of some long overdue innovation...
It's first problem will be that Verizon will never sign on unless MS agrees to turn over 45% of the profits for any app ...
Next, this error message will occur for 85% of users. The ATTACHED DEVICE IS NOT RECOGNIZED ... with of course a gray-out RETRY button.
MS is now officially the DMV of technology.
zune software is more elegant than itunes (just try it).
xbox is already an established app store.
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