Hey, Apple and Steve Jobs, Really, What's With The Deceptive Advertising?

deceptive and/or slanderous advertising is apple's speciality.

What do you expect, tools?

I bet you also believe adwords/adsense is an accountable form of advertising, just like google tells you it is!

Sorry to see that you live in an area with such poor signal, but obviously this isn't the norm. If it were, Apple's iPhone wouldn't be the huge hit it is. Basically the most desirable and advanced wireless on the market. By the way, have you noticed all the other companies copying it?

Just a thought... Anyone thinking that now that the iPhone actually does other things - people might actually be using it to do other things than actually JUST surf the web?

Hey, Henry, how did you manage to sleep through the last month and a half?

I'm so going to miss Peter. Actually, I'm not -- I'll be going to AllThingsD instead.

Hey genius, there's no such thing as "AT&T's 3G iPhone service." I think you mean, "AT&T's 3G service."

No news that it's slow, but it's time Apple responded to that ad. Did they shoot it using the same phone and something I can buy? Or was it just fiction. We Rip Van Winkles still have a very high opinion of the company, and we want to know...

What do you want to know? That every interface, screen image, video game, phone interface and more are simulated in commercials? That Apple's ads moved just as quickly a year ago when it was EDGE only? That the Instinct ads and Blackberry ads do the same? Thought everyone knew this.

The 3G issues are due to AT&T's slow network. Just because Apple released some firware updates doesn't make them responsible for your slow network in the US. You'd experience the same problem with any other phone on the AT&T.

For those who don't like it, I recommend you move to a modern country with developed technology.

So that's the justification? Everyone else's ads do it, too?

The difference here, I think, is that that entire ad emphasizes lightning speed. The trouble is that it's not true.

The iPhone is good enough that they shouldn't have to do this to sell it.

Yes, it is enough justification. Is your justification for holding it to a standard that no other ad in America conforms to: it's too good for it?

Take a Sprint Instinct and do the same side-by-side with the iPhone 3G, the Instinct will look silly and the iPhone will look like its lightning fast even though Sprint's network is better. And Sprint has ads doing the side-by-side where it absurdly beats the iPhone. Do you care?

Apple certainly holds itself to a higher standard than other companies in product design, so not sure why that shouldn't apply to advertising.

The 3G iPhone issues, along with others (MobileMe, etc.) have damaged the company's image and credibility. Not killed it, thankfully, but damaged it. If Apple wants to maintain its God-like reputation, it's going to have to raise its standards again (for ads, too).

I commiserate with iPhone users who aren't experiencing the nirvana they expected, Henry. But what does that have to do with claiming deceptive advertising and Federal Trade Commission enforcement? What does making real good products have to do with hamstringing your marketing with standards that the competition doesn't meet?

It was a buggy release. Every 3G handset experiences issues. AT&T's network is relatively immature, and issues could be foreseen. Despite that, Wired's tests seem to show an average improvement of easily 2-3x for 3G over EDGE (prior to 2.1). Many areas much better. You based this article, in part, off of AT&T's data that iPhone users are consuming 3x as much bandwidth. Why can't they claim it's "twice as fast"?

Come on, they'll probably surpass Microsoft in the mobile market soon; let's not pretend that, thankfully, God willing, they haven't killed their credibility.

There many other factors in this sort of test. What is your signal strength, what version of the iPhone firmware were you on, how heavy is the 3G traffic in your area/at that time of day, do you have any third party apps installed on your device, how busy was the web server you were trying to access, etc.

Listen, Apple probably inflated its ad a bit, but if you want to do a true benchmark of its speed you are going to have to control a lot more variables then what you were doing.

Can someone tell me when or if the iPhone is going to be available on other networks ie Verizon. I have an iPod touch and love it but refuse to sign up with AT&T because of crappy service. And before you go jumping to conclusions I live in Portland Oregon and my stupid Verizon phone works everywhere even on Mt Hood!!!!!

@Lynn 2010 at the earliest, maybe not even then.

This is an old story and already the subject matter of a customer lawsuit. I believe the UK even forced the ads off air because they deemed them deceptive. They clearly are. But nice to see it get some more attention. If someone else pulled this crap, like say MSFT, we'd have seen thousands of stories on it instead of merely a handful. The gulf between Apple reputation and reality is amazing.

@mark No, the ad that was pulled in the UK referred to the "whole internet" (the UKASA determined that Java and Flash are a part of the whole Internet); it had nothing to do with 3G speeds. The iPhone performs quite well on the UKs robust 3G networks after all.

Yes, there is a lawsuit based out of Alabama, we'll see how that goes. Attempts to sue telephone carriers for flaky reception, performance that is ultimately corrected/improved have not turned out well.

Geezus.

Whatever. When I saw the ads I knew that the iPhone wouldn't browse as quickly as shown. Since when do *any* tech advertisements portray the technology accurately?

Watch any Dell ad and you'll see the displays flip from app to app to app in seconds - with no swapping, load times or anything else.

Watch most car ads out there and you'll see the car zooming around hills hugging the road like the tires were glued to it. Does that mean if I buy the car, I can drive like that automatically?

What about all those ads promising awesome cell service across the country?

I don't believe *any* tech advertising because it's produced by marketers, who have no clue what the technology is actually capable of.

3G just isn't as fast as people think it is. Period. It's better than EDGE, but it's not wifi. Not even close.

lolz@pigeon walking by near the end

but seriously, if people thought it actually went that fast, they have already fell into the web of gullible consumers. I am SURE the rest of the ads out there are all factual and accurate!! I AM SURE OF IT!

I thought my N95-4 8gb was slow until I saw this ad/real world comparison. Turns out it's just as fast as the iPhone. Apple has a long history of lying in their ads. Just look at the PC vs. Mac ads. Calming teas for your Vista issues? Exactly what issues are you talking about, Apple? You can't seem to list any, and instead just play on peoples fears and hearsay about your rivals OS. Nokia N-Series phones have done everything that the iPhone can do for many years, minus touch screen, but the price and lack of carrier left them out of the US market. There are better, non-iTunes dependent phones on the market at the same or better price point than the iPhone. Maybe everyone should just stop complaining and buy something that works as advertised. The best way to show dissatisfaction in a company is to not buy their products in the first place.

The whole point of this article is foolish. When will you need to quickly:
- read a news article
- find yourself on a map
- check your email
- download an attachment
- and take a call

Futhermore, when will you need to do all those things FASTER than one minute and 50 seconds?

If, however, you are James Bond, and you find yourself in that situation, I imagine you'd have bigger things to worry about than whether or not the original advertisement that promoted the device you're using made you think that you could acutally do it faster. Pathetic.

This guy is right and wrong! We have grown so accustomed to the lies in advertising that we think of this as the norm. The reality certainly appears far removed from the ad....

@Bo

Minus the multi touch screen, the App Store, a sleek UI, ease of use...


Don't blame Apple for AT&T's problems. The iPhone is a magnificent piece of hardware and software. It had and has issues. But the simple fact is, the iPhone has increased mobile browsing and amount of use time on a mobile phone.

Everything should be a step in the right direction. Never the end. Apple is innovating the phone. Next year, there will be a better phone, maybe not from Apple, but at least because of Apple.

I've seen the ad on TV many times here in Canada, including last night. apple changed the wording in the ad - its no longer "twice as fast" its "really fast"

pretty sure I've only seen the "really fast" version up here.

Y'know I get awesome 3g speeds on my iPhone, but I'm in Indianapolis. Would that point the finger back @ AT&T?

Interesting. The ad on Apple.com is still "twice as fast"

I don't care for the iPhone but it's misleading to say that this ad is misleading. TV advert rates go by the second, so would it make sense for them to wait for actual pages to load? The only claim I see them making is that it's twice as fast as its predecessor.

Based on my own real world observations with a lot of time spent in different west coast cities, I really think there is some kind of problem with the iPhone itself. My experiences with my Nokia E71 over the last couple of months on AT&T have been fine. While in San Francisco for a music festival last month, my phone worked in a sea of non-functional iPhones.

It's a lemon, pure and simple. AT&T must bear some of the responsibility, but the mere fact Apple need and emergency firmware update proves they rushed this thing out before it was ready. And yes, their advertising is misleading and slanderous.

I'm on a Mac right now, and I love the thing, but Apple is gambling it's sterling reputation right now. I was just on the phone with my iPhone-using boss and he dropped the call in ten seconds. I haven't had a dropped call in over a month--on AT&T, in Los Angeles. Anecdotal evidence, to be sure, but I've too much of it to be a complete coincidence.

I've NEVER seen a subpage of NYTimes load (even in Wifi) that quickly. The commercial has it loading in 1.1 seconds or less.

I find it funny that the only justification the apple crowd can come up with is that other companies use false advertising too.

If MS, Apple or any other company use false advertising then they are in the wrong. Period.

Apple is in the wrong here. The whole ad is about iphone 3g speed and they misrepresent the performance of the iphone.

The iphone did have some hiccups in the beginning, but the latest update has sorted most. It is a bit slowish at times, but compared to any other phone i have owned, better and faster.

Just like the start of the computer industry, they are gonna get sooooo much better with time...(lets face it for all the years i bought a PC, i had to upgrade something everytime i installed something new jsut to get it to work, let alone a the speed advertised....)

+ i love the apps.

I have used the iphone now in three differnet countries in Europe.

England (liverpool) really, really really poor 3G coverage by 02, on the flipside liverpool has a great open WIFI system. Still i would love 02 to actually provide a decent 3D service. Wifi is pretty fast.

France (travelling from Nimes to NIce)

Now france has a great coverage, and yes it was pretty fast on 3G. I never expected speeds as on the advert (u get them when stuff is buffered) but when i was stuck (no thanks to the french version of an autoroute junction) maps and location servcis saved the day and pretty quick. When there was no 3G service, Edge was always there.

Is it as fast as the ads... no, but if you expected it to be that fast then you are the type of person that believes the chicks in the magazines look that good in real life!

ALL advertising is nothing but SPIN. You don't even recognize most of it because it hits you on a subconscious level and you buy into it in some way. So get over it!

The ads are intentionally misleading.

"THE NEW INTERNET: TWICE AS FAST"

or

"I DID NOT SUPPORT THE BRIDGE TO NOWHERE"

@Ben

1. There's the Nokia software store, download!, Mosh, and all the user apps that you can find on the web. Since anyone can download the SDK, get a Symbian Signed account, and release apps, there are an amazing amount of free and pay apps available. No "jailbreaking" or phone modification required. It also runs all those Java apps that Apple seems to think are unimportant.

2. The UI is great. Customizable hotlinks on the homepage, easy to nav menus, Wifi scanning on the home screen, display of appointments on the home screen, customizable softkeys, a REAL web browser with flash lite 3, java, mini-map, and multiple tab support, copy/paste, and accelerometer support. It only lacks touch, and I honestly don't like having fingerprints all over the screen. I would be wiping it down every 3 min.

4. Bluetooth stereo support.

5. 5MP camera with flash. 1.5 hours dvd quality video recording.

6. MMS support

7. A media player that can play several formats, not just whatever is purchased from iTunes.

8. PC software that works well, and is easy to use.

ATT's network is crap, but since my phone is factory unlocked I can go to tMobile or any other SIM supporting carrier. Apples stuff may look cool, but I don't think its software or design is that great, and their love of forcing users to use what Apples wants them to is pathetic. They just took a lot of existing ideas and added fancy fade in/out transitions and multi-touch. Not much innovation IMHO.

All I have to say is I have both the iPhone through AT&T, and I have the Sprint Wireless Broadband (also 3G)... I have noticed that AT&T's speeds to be on the avg of 1.5 times faster than Sprint's.

Th iPhone has had vast improvements with the latest 2.1 firmware updates. I've noticed quite a bit better increas in coverage and connectivity with the internet. Although it does go slightly slower while surfing than 2.0.2 update had it running.

So is it the hardware that has issues or the software with bugs yet? My bet is the softawre needs tweeking still. AT&T has a decent 3G network. (This coming from a former Sprint PCS employee who worked on the 3G software).

Maybe you should move out of your hick village and find a real 3G provider?

Seriously... It is an AD. Is it misleading? Maybe if you are the type of person who believes everything you read. It comes down to one simple thing. If you are unhappy with the iPhone and the speed of data, get another phone and another carrier. I was on Sprint since they started as a wireless carrier. Huge growing pains over the years. And, there 3G infrastructure is no better/worse than AT&T. If coverage is your issue, you should have looked into that before going with AT&T. If you switched to AT&T for the sake of getting an iPhone, you have nothing to complain about. It (like the Nokia N Series) is a great phone/PDA/Music player. You get E-Mail, and can get on the Net if you need to (3G or EDGE). If it's that important, use a laptop with WiFi or find a hotspot. Either deal with it or switch.

I liked the pigeon most.

YOU FOOLS! don't you see:
Apple just sped up the video 2x.
They even tell you right in the ad that it's "Twice as fast".

:D
Have fun with your iPhones while i'll be laughing at you with my HTC Google phone.

Of course 3G is over hyped. Even my home wireless does not perform up to advertised speed if your anywhere but right next to the router. That's what happens with wireless communication.
Advertising is typically about making things look better then what they are. Apple has been stopped in Europe from using certain advertising because they are deceptive. I guess in the US anything goes. It is primarily why Apple biggest sales are in the US.

Well... One, maybe the guy in the video is in an area that doesnt have 3g yet, im in such an area... and 2, it like pretty much everything else in the world really doesnt ever match up to the advertised expectations...

Errr, I have an EDGE iPhone (first version), and I've gotta say, it's much, much faster than your 3G video above. If it was as slow as your video showed, I never would have kept it for over a year.

I am so ready to go trade by Blackberry in for a IPhone. I am almost ready to take the plunge.

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Henry you are an imbecilic hack. This is business and you can argue this all you want but advertising always and will be this way. Things will always look and seem to function better in an ad because they are selling it. They are selling it in an industry that is cut-throat business, if you don't use every tool available to you to sell your product you might as well say good bye to all those other Apple products because Apple wouldn't get a dime if they suddenly decided to advertise all the faults or weaknesses in their product. Quit acting like this business has an obligation in it's advertising to hold your hand and say, "well it's not THAT great at surfing but hey it still looks nice!" Next time, before you start writing such a joke of a column, try thinking about why Apple does what they do. Then think about the competitors they have to put up with that act less decent then Apple. Fin something more useful to write about, like how Vista is so "secure" by asking the user if he really wants to open up that word document.

@Geoffrey Longman

The "twice as fast" statement wouldn't make any sense in Canada since the original iphone was never sold in Canada. Twice as fast as what? My Cat?

In theory, it can be twice as fast with a real 3G network. This is AT&T's problem and hopefully something Apple can use as leverage to offer the iPhone on more networks in the US. I would go for an iPhone on Sprint.

The pigeon sent me over the edge! But seriously, no one ever needs to multi-task which such ferocity (maybe that dude on Quantum Leap?). but the iPhone is indeed slow.

from an iPhone 3g owner.

Deceptive advertising?! Surely you jest...

Is it just me or is the iPhone on the right not a 3G model? Also, the images are so small I can't tell if it is actually using the 3G network. If the icon at the top of the iPhone says 3G you are on 3G. If it says EDGE, you are on slow ass edge. But like I said, that iPhone looks like a first gen, not a 3G ( second gen ).

I'm happy with the speed, it's this AWFUL BATTERY that is the problem. I am charging this phone twice a day. :(

To be fair, Apple only had a 30-second TV spot. I see it more as trying to quickly demonstrate all the features, not provide a real-world benchmarking.

Not even my PC loads web pages as fast as shown in the commercial.

You know, I agree with this post for the most part, it's not nearly as fast as the commercial makes it seem, true.

However, (you knew this was coming), all advertising is not what is seems. For instance, do BMWs really go from 0-150mph on a commercial airstrip? Is Classico tomato sauce really hand-stirred in an oak vat in some old Italian Villa by a smocked Italian woman with from 1775? Do ANY of the pictures of food you ever see in chain restaurants look like the food you actually get, complete with grill marks and perfectly behaved smiling children filled with glee in the background?

And, of course, have you ever known someone who actually got a Lexus for Christmas with a freagin' red bow on it?

Advertising does exactly what it's meant to do: enhance whatever their product does, to make the typical person, want it, or feel like they have to have it.

And, we do.

So, why is Apple impervious to this? Sure, they may stretch the truth a bit, but who doesn't in advertising? My iPhone is definitely not quite that fast. But the point is, it's a solid phone which really thought outside of the box in a lot of ways, it's innovative and will definitely leave a substantial footprint in the new age of telecommunication products for a long time to come.

Wow, 50+ comments. You'd think someone was trying to buy Yahoo again or was selling an flv converter or something.

Apple sucks and you know it. You only buy their products because you want to be look cool and be fashionable with it.

Apple fans are sheeple.

Hey ever hear of edited for TV? they only have 30s to show you how it works, if 22s were wasted on bringing up The NYT then there would be no room for anything else.

My "Almighty iPhone", as my wife knows it, is nothing but the envy of all my friends and business associates.

It is the most innovative, intuitive and creative piece of equipment I own. That includes multi-million dollar printing presses and all the hardware and software that feed them, all in one hand-held device that simplifies my life, makes it fun, easy and productive.
It is the EDGE version, and I will upgrade to 3G soon.

I really believe that all the "Apple/Mac dissenters" who have found the beauty of the iPhone not only have come to the bright side, but have also increased my net worth by understanding that the Mac world has increased AAPL stock value, and all who own its equipment have increased their own productivity in business and personal life.

Viva Mac and Apple!

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was apple behind this too?

http://www.youtube.com/watch?v=fuZkQvQGIS8

Let's not forget the "half the price"

It's one of the reasons this got such a great response
http://gizmodo.com/5023036/billshrink-helps-you-pick-the-right-iphone-3g-plan

We're trying to make sure consumers really know what they are getting..

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OMG! You mean someone made an ad that isn't 100% true?

Well, the problem might have been Apple's, but with the latest firmware upgrade a lot of issues have been fix. But to keep in mind, the whole Internet service dependes completly on AT&T in the United States, so the main problem would be with them. If you try to use your iPhone in the Europe, or Japan, speeds are way better and you can expirience the speed advertised by the US.

The main problem I see is that Apple focus on the US market, which is the worst mobile phone market in the world, after Africa. Even latinamerican countries have better services and speeds than the US. Countries like Peru, Chile or Ecuador have speeds way faster that the US, with phone design to make video conferences, which the iPhone doesn't support since it doesn't have a front camera.
The US is way behind a lot of technologies in the phone market. Another good example of this is the bad sales of iPhones in Japan, were better phones with more features exist and even cheaper, that's why people don't buy them as much as expected.

...and Big Mac's don't look like they do on TV either. It's advertising, get over it.

Nothing like the frying pan calling the kettle black.

http://radsoft.net/news/roundups/fg/blodget.shtml

I find that in areas AT&T has said 3G is available my speeds on the iPhone are not a zippy as in the ads. But in areas that I get 3G service and AT&T has not yet started selling 3G, I get really zippy performance. To me this says my phone is fine and the network speed seems to depend on the usage and age of the AT&T network.

Even a good WiFi connection would not be as fast as Apple shows the iPhone in that ad. I've got an iPod Touch using "G" at home with a fast connection. I've never seen Safari on the IPT load images that fast. Am I wrong about 3G being slower than Wifi?

boy, if anybody knows anything about deception its Henry...

AMZN TO $400 predicted analyst Henry Blodget in 1998. It didn't. The stock now trades at $32.14, but Blodget got attention and a job at Merrill Lynch. Never mind that he was a journalist by trade, with no analyst training. One dot-com bomb later, Merrill let him go, Eliot Spitzer charged him with securities fraud (he settled), and the "analyst" was banned from the securities industry for life.

WHAT A LOSER...just shows how pitiful this country has become that this jerk off could even find a job...after that fiasco.

Is this all you folks have to gripe about? It's a commercial....it shows what is available. If you advertise a car than can make the trip from Los Angles to Las Vegas on one tank of gas does the commercial have to run for 4 hours to meet your standards of "Truth"?

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Just update your firmware.

I don't know why you think that's something wrong with the iphone. It's pretty obvious the network speed where ever that live demo is done is absolute garbage.

I've only experienced something approximating that level of slow when ~50 km outside an urban area camping.

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ok, so im doing a project on deceptive advertising and it i don't really understand this situation. has anything ever happened to anyone that is reading this dealing with deceptive advertising?

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