Announcing Apple's 33%-Off Sale! (AAPL)

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AAPL.pngIt's happened again: The stock of the most beloved company in the world, Apple (AAPL), has dropped more than a third off its highs. Of course this means that no one likes it anymore.

Well, wake up, people! If you really think that Apple's going to take over the world, this is the time to love the stock, not when it claws its way back toward $200 again.

Will Apple be affected by the global economic slowdown? Almost certainly. Are Apple's margin guidance (and current revenue estimates) for the coming year concerns? Absolutely. Could Apple's stock really fall out of bed if we go into another Great Depression--dropping to, say, $50 a share? Of course. But so could any stock. (These are stocks, not Treasury bonds--if you can't stand the heat, get out of the kitchen).

But all that aside, Apple's stock just isn't that expensive anymore. At $127, the stock is trading at about 25X trailing earnings (that's trailing, not analysts' hallucinations about what is going to happen over the next few years).

Even better, thanks to the extraordinary cash-flow characteristics of the booming iPhone (get cash now, recognize revenue over 24 months), Apple's valuation on an enterprise value to free cash flow basis is even more attractive: 15X.

What the heck is "enterprise value to free cash flow"?

That's the value of Apple's actual business ($91 billion) relative to the free cash flow the company has generated over the past year ($6 billion). For a company with Apple's future promise, market position, and growth rate, 15X just isn't that expensive.

Does it mean there's no downside to Apple's stock? Again, of course not: Apple's cash flow could get smashed by a recession, a stock market crash could compress the multiple to 7-10 times, etc. There's always downside. But at 15X, there's a lot less downside than there was a few months ago, when Apple was trading at $190 a share and everyone loved it.

See Also:
Sorry, Bailout History Suggests Stock Market Will Keep Falling
Microsoft's Real Problem: The Second Coming of Apple
Christmas Present for Apple Lovers: Macs Cleared For Takeoff



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39 Comments

Hehateme said:
Most beloved company on earth? Are you smoking crack henry? Apples stock is down because of bad economy. Wall Street thinks slow spending buy consumers will hit tech companies sooner or later. Also iphone3G has hurt apples flawless image.

Yes, exactly the time people who like the company should consider buying the stock. Warren Buffett prays for gifts like these.

KevK said:
Hehateme... well maybe a little hyperbole but the point is well taken about Apple being a great company. Apple is expanding its roots into other countries and it will bear fruit as soon as this quarter. If the economy tanks in the USA big ticket items will go down but compensatory sales of less expensive toys e.g. iPod, Macs, may rise.

Hehateme said:
Warren prays for cheap utility companies. Not fashion trends.

EconAnalyst said:
Fine Henry. I'm already in AAPL for the long haul. You think now is the time to put more money back in. I'll give it a shot, buying at $120 and below.

Look, it's still a tech stock (aka risky). My point is that if you like the company's outlook (which I certainly do), the time to consider buying the stock is when it has gotten pounded, not when everyone's cheering about it on CNBC every day.

MattC said:
I've got to believe there's another big leg down as the consumer recession we're in causes '09 earnings estimates to be cut, and especially if Apple tempers revenue guidance.

Agree with earnings guidance... if they're lucky they'll end up being flat year over year. And stock probably does get hit on that (or at least struggles to move higher).

But that's not a company problem--it's an economic problem. And it should resolve itself within 24 months.

aapl,msft,hpq,etc etc all cash rich companies will have to give a real div pay out. buy backs are just not going to cut it.

So henry are you willing to hold for 2 or 3 years, and not get paid? buy backs are a scam because the options grow at 3 times the buy back

I have had my eye on Apple for the past few weeks. It is up a little so far today but I think it will drop down to the lower $120's by weeks end. I plan to buy then. As commented in the story, it could poop the bed and go down much more. However, this economy is going to turn around next summer (just my hunch) and I hope to have benefited from buying on the low.

pointe said:
psst henry . . . aapl's not on sale. you are just a fanboy.

Gordon said:
Henry, you're showing your old stripes again - it's not 1999 anymore. Just because something is "cheap", doesn't mean it can't get a whole lot cheaper. I thought you learned your lesson. Go look at your portfolio which still has some remains from the dot com era. When you bought those, I bet you thought they were "cheap" too.


“We have long felt that the only value of stock forecasters is to make fortune-tellers look good. Even now, Charlie (Munger) and I continue to believe that short-term market forecasts are poison and should be kept locked up in a safe place, away from children and also from grown-ups who behave in the market like children." – Warren Buffett

all the criticism re: henry's analysis seems silly. fanboy? 1999? is that really the best counter?

& i was actually looking for a healthy debate.

people who hate apple b/c it's apple are as uninformative as the people who worship apple blindly.

henry gave real #'s. now give us real stats to counter him or just stop confusing the issue.


"www.ShawnDrewry.com" (URL) said:
I knew this was gonna happen!



www.ShawnDrewry.com

Steve said:
Gordon, Buffett's quote is about short-term forecasts. Henry is making a long-term prognostication.

dj said:
AAPL will do fine,until the anal_yst give it a RIMM job

This is definitely not a short-term call. Clearly could go lower as global economy weakens. And it's true, Gordon, that something being "cheap" doesn't make it go up.

But a huge difference between this and the 1990s stocks. Even Microsoft was trading at 30X+ free cash flow in the late 1990s--Apple's now trading at half that.

Fred said:
Thanks,Cramer.I can asleep well tonight,knowing that at least one person on the internet has told me not worry about my nose-diving Apple.Of course,I make my stock decisions based on the advice of pundits.

I was one of the crazy ones that got in at a split adjusted 8.60 a share.

Everyone called me nuts because I suggested that the next wave of computing would be "experience" based instead of "price" based. People would want things that just work.

My target was and still is Mac at 50% of the market. The iPod, iPhone and all other ancillary businesses have been gravy for me. What I predicted is finally starting to happen and I expect that sometime within the next five years, we'll see that 50% marketshare and I'll sell. (some)

Good luck everyone.

Intosh said:
Today's price is at February *2008* levels. The iPhone hype is slowly fading away; the stock price moves accordingly. The current economic outlook is darker than 6 months ago. Chances are the stock will head south further. Steve Jobs needs to exercise that hype wand soon.


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