Why RIM Is Screwed: Limited Market Opportunity, Losing AT&T Share, Margins Getting Worse (RIMM)

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bold-2up.jpgIs BlackBerry-maker Research In Motion (RIMM) really one of the most promising growth companies in tech, as some bullish analysts have said? Or is its meteoric growth about to hit a wall?

Credit Suisse analyst Kulbinder Garcha thinks the latter, and says he's taken a lot of heat for his "underperform" rating and a $100 price target that's nearly 20% below the $121 it's trading at today.

But in a note today, Garcha repeats his view that the Street's EPS estimate for fiscal 2010 -- $5.41 per share -- is still 18% too high. Why?

  • The smartphone market is growing as fast as he thinks it can. He's already predicting the market will accelerate to 64% unit growth in 2009 after 37% growth in 2008.

  • RIM's business with AT&T -- 25%-30% of its hardware revenue -- is unsustainable. He thinks RIM's AT&T share -- 70% in the June quarter -- will drop as AT&T focuses extra attention on Apple's (AAPL) new iPhone 3G.

  • New business with Verizon won't make up for lost share at AT&T. With the touchscreen 'Thunder' coming this winter, Garcha estimates RIM could get 55% share at Verizon in the December quarter, up from 32% in the March quarter. But that won't offset share loss at AT&T, he says.

  • As RIM focuses more on consumers -- their fastest growing segment -- new products are going to put pressure on average sales prices and gross margins. He predicts fiscal 2010 ASPs will decline by 11% and gross margins will fall to 47.6% from 49.7% in fiscal 2009.

See Also:
RIM Getting Beat Up Unfairly, Enough Room For BlackBerry And iPhone, Says RBC
RIM Slapped: Consumer Growth 'Under Siege' Because Of Apple iPhone
Apple's iPhone Enterprise Opportunity "Larger Than Thought," Goldman Says



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28 Comments

hehateme said:
NOKIA,RIMM,LG,SAMSUNG,HTC,MOTO,SONY-ERIC,TOMTOM, they will all go bankrupt because of the iphone if you listen to apple fanboys and idiot wall street analysts.The carriers that don't support the iphone will drop dead too!

Sebhelyesfarku said:
Pull your head out of Jobs' colon, Mactard

Steve Frechette said:
I was never an Apple fanboy until I got the 3G. The damn thing is amazing despite it's flaws which are many.

Im mad because it lacks a2dp, doesn't take movie clips, can't be "officially" used as a tethered modem for my laptop, and the battery life is "bad" (im actually not so disappointed with the battery life considering how much i use the device and that it gets about 2X what my laptop battery gets). I also have to diligently manage my connections by shutting off the 3G option as much as possible when i'm in a wifi zone.

And despite all these drawbacks, I can't stop talking about how awesome it is!! Now that's the sign of a mega trend, and a damn good product. As soon as the iPhone lands on VZ's network, you can bet that Apple will dominate the consumer market and quickly invade the RIM corporate market.

Why do I think this?? It's hard to explain really, get an iPhone and use it for 2 weeks and that should make it clearer.

Rimm won't die tomorrow, but the main advantages of their products will not make sense in the consumer world when compared to the iPhone. It really is an amazing device.

Steve Frechette said:
Oh yeah, I dumped my horrendous motorola Q with WM5 on VZ to get the iPhone.

I was pretty effective at using the Q after 1.5 yrs of determination, but it wasn't even close to fun.

CrappleHappy said:
I bought an Apple Macintosh in 1984. Apple owned the market in schools and personal computers back then. Then they blew it - or maybe the market grew and left them behind. Apple makes stuff for people who are really into the "iLife"-style i.e. 10-15% of laptops (a dying technology longer term); 1% of desktops; < 0.0% of servers. They dominate online music sales in the US ... oh boy ...

The thing is, eventually people figure out ways to spend less time with technology and more time with people. They offload all the fidgeting with gadgets to service providers, IT depts. and the like. RIM is growing market share there and doing it around the world. Apple is still concentrating on making shiny things people will replace with services in the future and has zero strengths in enterprise space where delivering on SLAs matters. Apple's supposed strength is shiny design but really sexy cool plumbing fixtures are still plumbing fixtures and most people want someone else to do that kind of work. RIM does a way better job on the invisible backend stuff than Apple ever can and practically every other mobile manufacturer out there.

Maybe the reason why lower margins at Apple are celebrated (they are competing on price to grow market share!) while lower margins at RIM are not (they can't increase profit by 100% or more ever quarter!) is because people have big short position bets on RIMM but don't hold AAPL shares.

dj said:
eh Dan you should have saved this post for monday,fishing,BEER,BBQ....oh ya something about Lord Simco.....last time you did this it was the Queen,s B day.

Michael Linehan (URL) said:
Sebhelyesfarku said: "Pull your head out of Jobs' colon, Mactard".

Thanks Sebhelyesfarku, for your insightful and well thought out ideas. Very well argued. I'm sure lots of other people were similarly convinced of the value of your opinion.

But seriously, why do you and others like you even read anything on the Web and say things like this comment, that is of no more value than eruption of a festering emotional blackhead? Obviously you convince no-one of anything, so it can only be your own satisfaction at dumping on someone. Very sad.

To you and everyone like you --- I'm so fed up with this nonsense that I'm, in turn, insulting you here - for the first time since I got onto the one-month-old Web. But insults and name-calling are no substitute for making a coherent point with well explained reasons. So please grow up, or don't bother taking up space.

Lee R. said:
I didn't need another cell phone as I have a company phone. So I bought an iPod touch. Like the 3G iPhone but without the cell or camera.

I believe it's the best designed and manufactured piece of equipment I've ever owned or worked with. Amazing and fun.

I don't see other companies equipment as equivalent.

Paul said:
The iPhone is the first Apple product I have ever purchased and I'm damn impressed. I'm looking to buy on of their laptops soon as my old DELL is on it's last legs.

Alex Schleber (URL) said:
@Steve Frechette - TechCrunch just posted a link to the $10 iPhone App Store tethering app, you may wish to get it ASAP before it gets pulled (AT&T is against this if they can't get extra tethering revenue).

http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=286541579&mt=8

Also, I think I read somewhere recently that there is an app for the iPhone that can turn your camera into a video streamer (believe from one of the Online Video streaming co's, qik.com or someone like that).

Do a search.

zato said:
"Thanks Sebhelyesfarku, for your insightful and well thought out ideas." "So please grow up, or don't bother taking up space."

Don't waste your time, Mr. Linehan. Mr. Farku is a certified 2 digit MacSux T-shirt wearing, mothers' basement dwelling, PC gamer/hater/egoist. One of Microsofts' finest.
There is no cure. Eventually they cheat their way to a MSCE, and become IT patchers for corporate America. Microsoft is all they have.

Serefina said:
Why both RIM and Iphone (And GM for that matter) is screwed is because they are one trick ponies catering for a limited niche market which is a very typical North American Business Model. In the beginning of the 90s Microsoft realised that the ONE SIZE FITS ALL (Iphone anyone?) does NOT work in the global market place where many sizes fit many.... Nokia (and Toyota for that matter)did the same and despite all the mactards crowing about the Iphone and the Rimm both Nokia and MS showed VERY healthy results because their strength is in diversity not conformity to the North American WASP culture. I bet you that APPLE and RIMM users are dominated by the minority WASPs Whereas MS and Nokia have true diversity in their users.... AND THAT IS REAL POWER. Diversity is strength

Gene said:
"He thinks RIM's AT&T share ... will drop as AT&T focuses extra attention on Apple's (AAPL) new iPhone 3G."

Are you kidding? ATT may like the iPhone for its ability to bring individual consumers on board with expensive data plans and 2-year commitments, but it's also a lot more expensive for ATT to support a device that encourages such pervasive network use on the part of nearly every user.

I'm betting on RIMM, simply because I haven't the slightest doubt that ATT will do everything in its power to push the Bold over the iPhone this fall and into the holidays. Professionals and corporations don't have the time to deal with the hurdles AAPL would have them jump over to integrate iPhones into the office.

Dudley said:
Face facts, Kulbinder Garcha blundered this analysis and his job is riding on it. With that in mind wouldn't you scream your recommendation over and over from the rooftops hoping others would by into your thinking?

lrd said:

RIM's days are numbered. And it's not just the iPhone that going to marginalize it. With all the other players offering products just as good if not better than theirs, RIM's market share has no where to go but down. Let's face it receiving ugly e-mail wasn't going to make RIM a 30 or 40 year company.

Mohito JoJo (URL) said:
to Steve Frechette:
You say the iphone is amazing and can't stop talking about how awesome it is, but you only state (many) negatives that carry a lot of weight. You also say the flaws are many. Negatives and flaws that RIM does not.

David Dugan (URL) said:
@Mohito JoJo

Exactly... but you're on the wrong side of the point. Even though Mr. Frechette is perfectly willing to highlight the many flaws of the iPhone, he still can't find adequate enough words to properly rave about his experience with it. That should be telling you something!!

The Blackberry is a fine device in its own right. In a perfect vacuum, it is a perfectly wonderful device. But we no longer live in that perfect Blackberry vacuum.

We live in an iPhone world now. It's not obligatory that you run right out and buy one, but you will have to get used to it.

PAtrick said:
Just a few things to chew on from an Asian perspective. I work in Singapore for a major US tech company with several people (half North Americans) who use BlackBerrys. We have all had enough software issues with the phones that we have all had to have the OS reinstalled a few times or exchange the phones for a new one (curve and pearl models). The IT guys complain that the phones are problematic and that there are a lot of software updates - many of us are now considering buying new phones and using Blackberry connect to get and receive email on the phones (such as SonyErisson G series phones).

There are too many incidents for it to be coincidence and any company with that many problems and the kinds of issues we are seeing, which are annoying such as being unable to have the "to:" line lookup from address book when typing an email, must be having some serious QA and engineering issues. This is not a good place to be competing with iPhone and a new wave of smart phone UI innovations from companies trying to develop new models to compete with iPhone.

In the end, the Blackberry has good email synching and a nice keyboard, but so do other models now. But the blackberry has lousy consumer features - web browser, camera, music playing and UI and seems to have poor core software. In markets such as Asia where consumer's choose their phone, this is not a good place to be in.

Out here, unlike in North America, you are not limited to choosing a phone from an operator, unlike in North America where good operator relationships are required to get phones on the shelf and sold.

Most people in Asia buy a new phone off the shelf - or go to malls like Roxi Mas in Jakarta which is 5 floors of stores that only sell used and new mobile phones and accessories and where you can buy any phone you want (well over 500 models).

As long as there are markets where operator relationships can define what phones people can choose BBerry (and Motorola) survive. In free markets like Asia where consumers choose their own phones and with server software like Good Link and Blackberry connect, it is going to get tougher and tougher for RIM to maintain its position.

As a friend of mine who worked in mobile phone distribution for 10 years told me, if someone were to walk into a mobile phone shop and pick a phone, the utilitarian designed BBerry is one of the last phones they would choose to buy. However, have an IT guy give someone a free phone and they'll use it.

It will be interesting to see how RIM fares going forward...

lrd said:

All these arguments about the negatives of the iPhone take me right back to the DOS vs. Macintosh battles of yester years. And now look, Windows looks more like a Mac then ever. So, who was really right?

Cobb said:
@Ird
Interesting question. The GUI has taken over for the majority of desktops, terminals and phones, so yes, Apple was right.
What is really surprising, is that there is so much anti Apple sentiment amongst Windows users in general. Is their chosen platform threatened?... not any time soon. Can they carry on using it?... of course. Do they have to buy Apple goods?... not at all. Does the computing world need diversification?... absolutely, if only to keep MS honest and that platform moving on. Given all these questions lead to a better user experience for all, the 'mactard', 'fanboy', 'dummy' comments are actually working against their own interests. The same goes for phones, music services or wherever Apple offers an alternative.
As a Mac user for only 2 years, I begin to see the origin of Mac user defensiveness. I don't applaud it - we should just ignore biased stupidity whenever it comes along and rejoice in diversity. I am immensely pleased that Macs are still around, albeit that it took me many years of head-banging suffering to discover their staggering accomplishments that I thought were beyond solution and were actually only a simple purchase away.
Since our company offered a platform choice, about 40% of my building has gone Mac. The world did not end. Work got done. Deadlines were met and IT support is more relaxed and it must be said, far less a presence than it used to be.
So yes, they were right to carry on.
It can only mean better phones all round.


This is a very highly opinionated piece. I could not disagree more. The mature market would take the blackberry over the iphone any day. For now the iphone is revolutionary but that can't last you a lifetime.

The iphone cant hold a flame to THE BOLD when it comes to the services and features corporate/ business users expect. Also, who is to say that thunder wont be a success. Knowing the quality that RIMM usually puts out my moneys on AAPL getting the raw end of the deal and ATT regretting THUNDER not coming to them.

Again this is just an opinion and I am smart enough to point it out unlike the author who is stating his words as the universal truth.

Kael said:
Has this analyst not learned...you get burned when you bet against RIM...unless he has a position to short it.

Two core areas neglected....1. explosive opportunity in the worlds to largest emerging markets - China and India. Both these alone will/could out perform US and Canada combined.
2. New technology....Iphone has a lot of good hype right now....hype...not sustainable...and bet that RIM will produce equivalent or superior technologies.

M. said:
Well said, Serefina.

The iPhone is a HOMOGENOUS mobile device for a HOMOGENOUS market.

"Do I want to look like an imbecile and wield the EXACT same f---ing mobile device as every dickhead on the train? No."
"Do I want to be able to make a CHOICE? Yes."

Homogeneity isn't new to Apple and Apple consumers. iTunes anyone?


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