Google Parents Cry as Day Care Decision Sparks Employee Rebellion

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Picture 32.pngJoe Nocera sees Google's arrogant insistence on having the Best Day Care on Earth as a metaphor for the company's descent into ordinariness. Specifically, he's troubled by the employee civil war brewing between Googlers who can afford Google's $28,000-a-year Reggio Emilia on-campus genius-training school and have-nots who can't. Meanwhile, shareholders get more insight into where all those billions have been going. NYT:

Two months ago, Google held a series of secret focus groups with employees who have children in Google’s day care facilities. The purpose was to gauge their reaction to the company’s plan to raise the amount it charged for in-house day care by 75 percent.

Parents who had been paying $1,425 a month for infant care would see their costs rise to nearly $2,500 — well above the market rate. For parents with toddlers and preschoolers, who were charged less, the price increases were equally eye-popping. Under the new plan, parents with two kids in Google day care would most likely see their annual day care bill grow to more than $57,000 from around $33,000.

At the first of the three focus groups, parents wept openly. As word leaked out about the company’s plan, the Google parents began to fight back. They came up with ideas to save money, used the company’s T.G.I.F. sessions — a weekly meeting for anyone who wanted to ask questions of Google’s top executives — to plead their case, and conducted surveys showing that most parents with children in Google day care would have to leave Google’s facilities and find less expensive child care.

Do you think you know how this story ends? You’re probably guessing that because it involves “do no evil” Google, Fortune magazine’s “Best Company to Work For” the past two years, this is a heart-warming tale of a good company reversing a dumb decision.

If only. Although Google is rolling back its price increase slightly and is phasing in the higher price over five quarters, the outline of the original decision remains largely unchanged. At a T.G.I.F. in June, the Google co-founder Sergey Brin said he had no sympathy for the parents, and that he was tired of “Googlers” who felt entitled to perks like “bottled water and M&Ms,” according to several people in the meeting. (A Google spokesman denies that Mr. Brin made that comment.) On Monday, Google began the first phase of its new day care plan, letting go of the outside day care firm it had been using...

Full saga at NYT >

See Also: Valley Bigwig Says Google a "Total F-ing Train Wreck." True?



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39 Comments

Kate said:
Telling that Sergey Brin doesn't have children himself. Although, as a billionaire, he'll never face the worry of how to pay for daycare. $57,000 a year for daycare for parents with two children? Like many educated women/new mothers face daily, at what point is it more cost effective to just stay home? So much for a new company for a new era.

Jay said:
Maybe that's just what Mr. Brin trying to imply....STAY HOME. People don't actually realize why the job market is so volatile. "Back in the day" one man was able to support the entire family with one job. But since women wanted to struggle for their rights to work(which is good), the this has more than doubled the work pool. Woman's rights were important for single women who didn't want to get married just survive financially, but now we have women who are married trying to "maintain independence" in the home. I AM NOT KNOCKING WOMAN'S RIGHTS. I'm just looking at the raw mathematics as bigger working pool results in less average pay. Employers now pay based to the assumption that more than one person will be working in the house.

Going back to google, Sergey probably sees this as the on-going problem in America. Parents never have time for their own kids, so they go off to day care and get synthetic formula instead of natural breast milk. Then easily get in the habit of being too busy for their own. Well I'd charge a premium too to give them a reality check. I speak from experience with two parents that were always to busy to actually have a family. It was more like roommates. But society is virtually irreversible.

happy parent said:
as a parent, i want the best environment/learning for my child, regardless of what it costs. this also means day care, where a son or daughter will be spending a lot of time in their formative years.

it is hard to fault the day care decision makers at google (most likely parents themselves) from picking a solution that is best for their children at the expense of the lowest common denominator at the company. when they are making decisions related to their own children, it is hard to think of the person at the company who can't afford, such as a newly hired assistant who didn't benefit from the IPO. i think the NY Times is making too early a call for Google's demise just because some parents are deciding on what is best for their own kids over what is best for the company.

the conflict lies mainly in the two-tiered wealth of google between pre-IPO folks who are more likely to afford to spend more on their children vs. those post-IPO people. this is not fair, but who said a capitalist society ever was... wealth will never be evenly distributed or we'd reduce incentives to work hard.



clickbot said:
This is completely hilarious!

imog said:
Henry, you are parroting misquoted google principles. Google never claimed to "do no evil" - the motto they use in this regard is "don't be evil". This orginates from the google code of conduct: http://investor.google.com/conduct.html
So while they may make occasional misteps, they don't have a "do no evil" motto which implies they are infallible. You'd do your readership a favor by not misquoting things while your already sensationalizing a "saga".
You'll find your same misquote of this policy scattered around the web and in google groups, but you won't ever find it on googles own web pages. http://www.google.com/search?hl=en&q=%22do+no+evil%22+site%3Agoogle.com

epc said:
What’s left out of the article is that Google provides day care only at the Mountain View campus, not NYC, Seattle, or any of the other campuses.

SirReggio said:
"Like many educated women/new mothers face daily, at what point is it more cost effective to just stay home?"

Ever hear of CHEAPER daycare? $28,000-a-year-per-head "Reggio Emilia" daycare is NOT FOR YOU IF YOU CAN'T AFFORD IT.






Fish said:
Unfortunately, in the world Google lives in......

Cowboys don't cry, and heroes don't die
Good always wins, again and again
Love is a sweet dream that always comes true
Oh, if life were like the movies, they would never be blue


But here in the real world
It's not that easy at all
'cause when hearts get broken
It's real tears that fall
And Henry it's sad but true
But the one thing I've learned from you
Is how the boy don't always get the girl
Here in the real world

bubblehead said:
Let them eat 767s.

Anon said:
Not even an Ivy League MBA entering Google can afford this.
Picture this ->
Say you are a Stanford MBA with 2 kids married to a medical resident. You earn north of $125,000 per year at Google's Online Sales and Operations Division and he earns $55,000 at XYZ as a resident.

After taxes, I have $70,000 and he has $37,000.
Daycare costs $57,000
Paying MBA student Loans costs $13,000 per year
Paying Rent for a 2-bedroom home costs $22,000
Saving for a home down payment in the Bay is a non-starter.

That leaves us with a combined wiggle fund of $15,000 for my husband's gas, food at home, savings, Prius repayments (yeah, I know..), cable etc. That's $1,250 per month. We're not exactly poor and unaccomplished yet if we have one financial wobble, we can't balance the books.

The wealthiest people at Google should pick daycare that is in the interest of their children i.e., the best and most expensive available. Google is not a communist institution.

What needs to happen though, is Google should be honest about the fact that daycare is not a perk and just leave it at that. Opt in if you can afford it and not a cent of subsidy for the wealthy. We'll figure out how to select daycare that's cheaper than Yale for our kids and we're sure they'll turn out just as fine and balanced as we did.

One of the things married people do is make children.
Oh, did I mention that I'm leaving?




Leonid S. Knyshov (URL) said:
Re: comments on "cheaper" daycare.

Have you visited such facilities? More often than not, you wouldn't leave your children in such "care".

One of the reasons why I'll try to keep my company private is to not have a problem financing essentials such as this.

VC-funded -> IPO or M&A is the eventual exit
Private -> Do whatever I want

The complicated part about pre-school education is appropriate methods to enable children to learn faster and to develop their logic abilities sooner.

Let's look at Google's expense for housing 1000 children. Maybe $60,000,000 per year?

GOOG's net income per quarter is $1.30709 billion. While the $60 million is an expense that would register on the bottom line, it probably is less than the healthcare bill is.

I foresee in very near future an independent daycare facility within a mile of GOOG facilities.

Michael Learmonth said:
Anon: great points. we'd love to speak to you further. mlearmonth at alleyinsider.com

ct said:
kids are not a right, they are an option, a personal choice for one to have

employees without children, shareholders, and customers shouldn't have to subsidize your brats babysitter because you decided to bring a child into your life. this group is already subsidizing your an employee's family healthcare and the extra leave and time divergence a family/child entails.

if you disagree, then i want companies to start offering $28,000 a year doggy daycare as my little pooch - a dog i chose to adopt - is my life and joy and deserves just as much as your brat does. oh and i'll need free daycare when my niece and nephew visit too because they are my family and just a deserving as anyone elses brats.

i'm sorry if a parnetal employee failed to adequately prepare for the financial burden of a child, but one would be hard pressed to find someone qualified for a job at google to not have the capacities to have done this. don't like what google offers, take your litle amoeba elsewhere. be thankful google offers anything at all.

Tantrum said:
ct,
I think Anon has children and agrees with you. She just doesn't think Google should hypocritically subsidize the wealthy millionaires as well.

This is the sort of arrogance that makes a workplace an intolerable place to work. There is an old-timer (in the stock money) attitude that contrasts starkly with newer employees who aren't in the money. Those in the money don't understand why their coworkers don't drive newer cars, live in homes in the best neighborhoods with the top-rated schools, or travel at a moment's notice. And they don't understand why a difference of many thousands of dollars a year really matter for day care. The management ranks at Google are filled with folks flush with stock option money and who no longer blink at dropping a lot of money. Its managers are apparently so far removed from newer employees who lack the same resources that they think providing day care that is not affordable on a regular mid-manager salary is a good thing.

Day care is not a guaranteed right and companies do not need to provide it, but when they do it should be provided fairly so that the average employee can take in the benefit.

hmmm said:
ct,

good thing your parents were not as idiotic in their rational as you...maybe...

less we forget we are animals and without reproduction, we die away...

unless you want a socialist society where only the beautiful and strong reproduce and the rest slave away to pay for a life of pamper for the "breeders"

now come back to reality...

I get it to some extent (I agree, if you can afford it, too bad, its not goog's ultimate responsibility to ensure that both spouses can (or should??) work and also afford to drive Mercedes on top of daycare payments, etc), but the "choose to have babies" dipwads get under my nerves

MikeM said:
WTF? $57K for day care if you have 2 kids?

ahemm.... I'll take 6 in my home and I make great PB&J and we have plenty of chocolate milk in the house. $160k per year for reading nursery rhymes and changing a few diapers works for me.

What ever happened to straight out Motherhood?

thku4grace said:
I think Google should raise their daycare fee as much as they like. It would be best for all parents to avoid having Google any input in the raising of their child. Google will only indoctrinate their children into the same far left philosophy of the company's founders.

clickbot said:
For those of you who don't live in the bay area -- these costs are absurd, and it's not hard to find quality day care for less than this if you can not afford it. I'm sure this kind of stuff happens in Manhattan too.

I think the non-rich google employees are going to have to grow up -- their next job is not going to be so cushy.

Also, programs like this do not create "geniuses", but they do ease the guilt of parents who now think their kids are geniuses -- this can be very entertaining!

ct: a tool (or nice troll). Leonid: an elitist (probably unjustifiably so). Anon: congratulations!

Tantrum said:
The problem Google faces is simple, if most of the less-endowed parents pull their kids out of daycare, Google will become a very ugly place to work. The reality that many overachievers tend to deny is that 90% of the world, even the world at Google, isn't like them. Imagine a scenario where most Googlers have their kids in an off-site facility while 300 of the richest parents have their kids at a facility on the Googleplex. Yes, it will be fair and merit-based capitalism and all but what happens when an engineer twice as bright as Sergey and Larry combined joins and sees the struggle and the elitism of it all in his early years?

He's gone!

Not because he's a commie bastard but because as meritorious as Google likes to believe it is, it will never make as much money for the new genius as it did for someone half as bright (who happens to be very bright too) who met Larry and Sergey 10 years ago. Things like this happen without the top people at Google ever knowing and it's exactly the same elite mentality that has kept some Harvard grad schools devoid of an internally Nobel winner for years.

There are real benefits to showing some fairness to people who make less money. Giving less wealthy parents an equal rent subsidy at the Googleplex for their own affordable facility is the more sensible approach if the rich get to use the campus rent-free for their fancier day care. Children and day care are not a right but neither is retaining the best talent. If Google-type smarts were all that mattered in this world, we wouldn't have high-school dropout billionaires like the founder of Zara.

Tantrum said:
Typo:
internally-generated Nobel Prize winner

P. Lee said:
Dogs < Children
And, to Messrs. Brin and Page, not feeling so good right now? Or could it be you no longer care?

Sean said:
What I don't understand is, where is Google's Board of Directors in all of this? How is it remotely in Google's mission to run a day-care center?

It's one thing to provide day-care facilities for your employees, it's a whole other thing to have the executive team making decisions about the student-teacher ratio, or the teaching methodology.

I'm not a stockholder, but if I was, I'd be wondering how this, in any way, contributes to Google's misson.

Let them eat cake said:
@imog

you are an incredible douchebag. it's not about the semantics - it's about the message. And yes, we all get what Google is trying to say with their motto.

Are you a lawyer? Or are you just a whiny Googler with a false sense of entitlement?

Please go back to the shelter of your overlords Larry and Sergey, and refrain from embarrassing yourself with your idiocy further. Thank you.

You guys are missing an angle to this story, which is not just the (ridiculous) absolute cost of Google's childcare, but the abrupt transition.

Parents who work have to find childcare. Whether you use a daycare, nanny, pre-school, school, grandparents, or whatever, you're relying on that. When it goes belly up without a moment's notice, you're kind of screwed. Most parents don't have a lot of backup options (certainly nothing long term).

So basically, all the parents who had their kids in Google daycare are suddenly faced with a near doubling of the cost. Initially effective immediately, now scaled back to give parents just a little bit of time to scramble to find alternatives.

No matter who screws you in this way, you're going to be pissed off at them. In this case, it's your employer. Ouch.

Employer-provided child care sucks for this reason and many others. It's much better when employers just offer credits (just like they do toward gym memberships). Employers benefit financially when their employees have stable child care arrangements in the same way they benefit from healthy employees. But you don't expect your employer to staff an emergency room (unless they're a hospital, yeah yeah).

MV Resident said:
Its important to point out a couple of things:

1) Google is raising its daycare rates because the highest ranking, richest executives want something almost imaginary for their daycare provider. Google has had market rate daycare in Mountain View for years. The problem is that the upper echelon had to cool their heels in the very long waiting lists like everyone else. By making the price out of the range that the majority can afford, they have cleared the deck for themselves.

2) There is very good daycare available for infants and toddlers in the high teens per month in this area, but again, with 1-2 year waiting lists. Now that Google daycare is forcing out the "rabble" these lists will only get longer.

PS: My prediction for the next Google perk to go up in smoke? The bus system. Hey, its only fair to recover costs, not everyone uses it, why should those who have made the choice to live close to campus subsidize those who want the swank single city life, and then get a free ride into work every day?

Jerrold Braithewaite said:
You'd think the least they could do would be to research the method (on Google Scholar, no less) before implementing it across the board:

http://scholar.google.com/scholar?num=100&hl=en&lr=&safe=off&output=search&cluster=9412627337695832728

Jerrold Braithewaite said:
Oops, forgot to format my link:

Colonialism and Cargo Cults in Early Childhood Education: does Reggio Emilia really exist?

Jerrold said:
I guess I have no room to speak if I can't even format a link!

Bauer_Reeks said:
"PS: My prediction for the next Google perk to go up in smoke? The bus system. Hey, its only fair to recover costs, not everyone uses it, why should those who have made the choice to live close to campus subsidize those who want the swank single city life, and then get a free ride into work every day?"

Yup. Most of the riders get off ACROSS THE STREET from the googleplex if you notice. These definitely are not your higher-rung employees. why give admins and cs reps making $45k free shuttle service? if you want to check them out or are looking for a date, go near the muni bus stop in front of the sf caltrain walgreens.

Raul said:
The sense of entitlement here is a bit bizarre. If we were talking Stanford Faculty who can't afford MARKET RATES for housing, preschool, etc. then it might make sense to create an endowment. You make 125+, your mate makes the same or less - guess what, you're way ahead of the curve but YOU'RE NOT RICH. So deal with a preschool that fits your budget. Our child goes to one of the best preschools in the San Francisco and I'm just in awe of how the sister-in-law was allowed to create this PR disaster for Google. The fact that this debacle could have been so easily avoided is really an indicator that Google might not be so far behind Yahoo in the 'bad decisions' department.

Susanna Cesar Morton (URL) said:
There's a lesson here: In sales you have to set the right level of expectations, then over deliver. It's a disaster to set high expectations then under deliver.

Come on Google, we expect more forward thinking from an industry leader.

Here's my take: http://snipr.com/2uawi

John said:
So, the empire starts to crack. The big G not being able or willing to pay for a small expense as daycare. Guess the best company to work for in the US is not so much the best company anymore.

The first signals of the hype going down?

Snark Jones (URL) said:
My favorite part is how they charge people just to be on the waiting list. That way, the people who didn't get into the day care can subsidize the people who did. What a joke.

crystal elizabeth said:
It is a shame that many families cannot afford quality childcare, they should check out www.ipaychilcare.com

It helped me out of a single mom jam.

Good luck!!


通販 said:
今日みつけたサイトは賃貸 住宅収益物件不動産 賃貸賃貸マンション新築マンションもしっかりカバーしてありすごく充実したさいとでもちろん投資を目的の方やリフォームをしたい人もすごく参考になるだう。ところで今,SEO対策などいまはやっているがホームページ制作会社にいらいしてもうまくはいかないようだ。

moss (URL) said:
640-802 Google Parents Cry as Day Care Decision Sparks Employee Rebellion It's a deal. Same difference.

chesley (URL) said:
You scared me. You say it but you don't mean it. 640-802 / 70-236 / 70-631 / ex0-101 / 70-646 / 646-204

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