Want To Sell An iPhone App? Got Six Months To Wait In Line? (AAPL)

No, even tho I pay to be a registered Apple developer, and have fooled around with the iPhone Dev Kit, odds are against my attempting to get an iPhone Application into circulation.

So I'm one of the 250,000 kit users who is not worried about the lag.

But realistically, Apple would need to have a VERY STRONG incentive to frustrate developers who want to do the Apple thing. (Once you can do iPhone, you have learned 99% of the special tricks to do Mac.)

Yes, never underestimate His Steveness, but the iPhone represents a tectonic shift towards involving in-house business developers and others who have treated Apple as #4 on their Top Three Priorities lists. So far, it's all about how Apple has hugely exceeded expectations with their phone. Why would Apple go out of their way to trash this newfound Peace & Love?

Apple's delay in accepting developers mystifies me a bit, but our own admittance to the program (pulling no strings and using no connections, although I've known people who've done so) took about six weeks.

The initial set of people admitted seemed to be quite random - a mix of experienced developers and people completely brand new to Apple.

Let me get this straight. You want us developers to do your job for you? Isn't that what you get paid to do? Waaah....

This may or may not be an insight in the program:

I registered for the personal developer account ($99) when it was first opened a few months ago. I have yet to hear anything back on my request.

A couple weeks ago, with a separate address, I registered for an enterprise developer account ($299) for my employer. I received a reply a day or so later, asking for us to fax over proof that the business is real (business license, etc). A couple days later, approval was granted, and we were then asked to pay the fee. After that, we were in and can now use the account.

Based on this experience, my guess was that they aren't letting in most personal developers, possibly because they are concerned about not being able to verify identity reliably? At least with an enterprise developer and a real business, there is a path to dealing with you legally if your app does something bad.

The main benefit to finally being accepted into the program, other than being able to sell a program in the app store, is that we can finally start testing the apps on real hardware, rather than just the software simulator.

And the enterprise program allows you to distribute your apps ad-hoc within your organization.

Well, what's to stop anyone from selling their iPhone Apps on the gray-market? Like all the jailbreak apps that are out there right now... Just sell it from your own site for a few bucks via PayPal or Google Checkout. No big deal.

Granted, the general public will largely deal solely with the Apple App Store, but if you have a site/business that already has a solid reputation among a devoted base (like a niche site, or an established gamer site), who the heck needs Apple to be the gatekeeper when all they'll be doing in your case is taking a cut from your revenue? If you don't absolutely need the Apple Gods' stamp of approval, why bother?

Besides, if you have an established niche site/service, perhaps selling your own app via your own site is the absolute best way to reach your market (after all, the very definition of a niche means that you won't be reaching your core audience via a general service like the Apple App Store).

The problem with a gray market of apps for jailbroken phones is that Apple will almost certainly be working with every update to wipe out the exploits that make jailbreaking possible...

This would all be solved if Apple would simply do what even a ten year old Palm Pilot can do and allow any apps to run- the App Store could still exist as an easy way to get Apple-approved apps... it's like if the iPod only let you play music from the iTunes Music Store and nowhere else.

If it really takes 6 months I may go with a Nokia instead of an Iphone. And I might be wasting my time right now learning objective-c. :/

"The problem with a gray market of apps for jailbroken phones is that Apple will almost certainly be working with every update to wipe out the exploits that make jailbreaking possible... "

Thanks for the reply, but if your app is developed via the free SDK, then it isn't a jailbreak.

It's a straight-up ready-to-go app that Apple just want's a cut of the revenue on for the "privilege" of selling it thru their store.

Unless I'm wrong, there isn't anything stopping a non-Apple -Store-App from running perfectly fine without any jailbreaking involved.

Apple is just taking a cut for distributing it via their App Store...and that's about it, from my understanding of the situation.

@EPS you don't get it, do you?

If they would just let any app run in the iPhone without having to go through Apple's approval and AppStore then 2 huge security risks would be breached:
- apps full of viruses and trojan horses would just be built to destroy the iPhone if only for some idiotic geek to get his 15 second name in fame;
- there would be no control of the iPhone thus no business would rely on it for its business because any idiot could just go and load up his iPhone with a security compromising app just because it's cool or curious, etc.

In short, the iPhone would be the land of crap MS Windows is.

I don't know if you're a naive blond or just trying to pass off as one.

@ALL

Guys, you are experts, maybe, at building up an app but you're probably not that good at business decision making, strategy, marketing. Let Apple think for you in that matter. It's in their interest to have every single app - if it's any good - selling in the App Store.

And think about it: maybe Apple is being Apple - cautious and doing things at a suitable controlled yet effective pace? They have to have a working business model and put it to the test. They'll do that will a few hundred apps [hence the broad variety of developers] and when they have everything fine tuned then they will let everyone with a good working app in.

Now would somebody tell me why just about every body behaves like immature cry-babies when it's anything regarding Apple?! Geez!

We got in pretty much immediately, but some strings may have been pulled... or at least some back channels may have been involved. In any case, I wouldn't take it personally if you're stuck on the waiting list. My understanding is that Apple is having trouble keeping up with the volume of applicants and app submissions.

XamaX, we are not immature cry-babies, we are simply frustrated at having worked very hard to develop iPhone apps over the past months, and having been led to believe by Apple that by the end of June we will be able to run them on our devices as well as sell them on the App Store when it's launched. In the meantime it is not clear when or whether our efforts will be fruitful.

If anybody at Apple is reading this: I am an amateur developer and have worked hard on an extremely useful and well-designed app that I believe could make a lot of iPhone users happy. Like I said I am very frustrated at not yet being able to run my app on my own device, let alone not knowing when I might be able to sell it to others. If you contact me at dannidin@gmail.com I can send you screenshots of my app and convince you that it is in Apple's interests to let me in to the iDeveloper program.

Dan

I joined the program on a non-seeded account and never heard back. I tried again after transferring a seed key from my day-job account to my personal account and heard back a couple of weeks later. They wanted proof that my home business was legit i.e. articles of incorporation.

About 2 weeks after faxing that in, I received a call from Apple and they discussed the program with me and activated everything more or less over the phone. The whole process took about two months from my first attempt.

I suspect that if you don't have paid up seed access with Apple you will not be getting in any time soon.

I thought about getting a paid ADC account (I assume that's what's meant by a seeded account) but that's $500 on top of $99 and all without any guarantee. I think a lot of us (developers) are excited and interested in developing for the iPhone because it is a neat device, but in terms of business anyone would be a fool to invest any resources in developing for it before getting acceptance into the program.

Being a paid ADC member doesn't seem to help, at least not in my case. I've been a Select member for 2 years and haven't gotten in. Meanwhile a friend of mine is a free member and got in last week.

I've also heard the opposite from Thomas - that individuals were getting in, but enterprise were not.

It seems to me like recent applicants (like my friend) are getting in, but early applicants (like me) are not.

I've been a select developer for many years and was an "Apple Certified Developer" (back when they had those) as early as 1985. Still, every year when I renew I get a welcome kit like I've never developed before.

Twenty years ago when there were relatively few developers it was cool, I got in on a lot of Apple NDA stuff and things, I developed a Newton launch title, got a way hefty hardware discount - life was good, and Apple could trust developers under NDA wouldn't leak stuff.

I applied the first day and haven't been accepted. I've got two apps in the works, one simple, one very complex. I can't test on real hardware, which is very, very bad since one app requires the accelerometer and the other uses locational positioning. Launch day is just a dream now.

I'll get in, my apps will be great, but this has been very upsetting.

@XamaX - People are frustrated because it can mean a lot of money. If your App is done, and the only reason you're not able to sell it is because you haven't been accepted into the $99 developer program, well, that can be pretty annoying. We're talking hundreds of thousands, possibly even millions of dollars at stake for successful applications. It would suck to see those millions go to a competitor that got in first and then have to make up lost ground, all because Apple is dorking around.

I am sick of Apple's bullsh**!!!

The Samsung Instinct is just as good, in portable JAVA, and you don't have to deal with what is now known as the EVIL EMPIRE... APPLE!!!

Remember the commercial back in 1985? Apple has sure gone back the other way around. It now holds the hammer, and if you read the iPhone Standard Agreement you will realize that they can knock you out of the program as fast as they accepted you (or not as in my case).

I feel sorry for Apple, this is not the way to do business! As for me, I have wasted the last three months on a locked-in proprietary system that is simply put, pure BS! My advice to you, ... GO INSTINCT....

http://developer.sprint.com/instinct/

I second that. I got myself a Samsung Instinct and I love it!!!

Just sold all of my Apple stock. I am also tired of their "evil empire" ways, like having to get their approval to sell my app and having to deal with the bullshit iPhone Standard Agreement.

Samsung rocks! and it is in Java!!!

Goodbye Apple!

Gee, what are the chances that "Carl" and "Rob" are the same guy? I wonder...

I'm not sure what people didn't understand about the program being limited during the beta period. As Chris said, Apple is in direct contact with the accepted developers through the process. As with any launch, you can be guaranteed that they are reviewing the process regularly. If they were not, they would have allowed everyone to pay the $99.

To those who have suggested otherwise, you must have the signed developer key (part of the paid program) to run an application on the device. Once the 2.0 firmware is readily available, there will probably be a way to run unsigned apps developed with the SDK, but standard phones will not be able to do so.

The complaints might be justified if Apple announces that there is a significant waiting list on July 11. Like many, I have an app ready but have not yet received my key. That said, I have learned not to hinge my business on something beyond my control. Until accepted, iPhone development will be done during my spare time.

This doesn't seem conspiratorial to me, just the inevitable result of partnering with the public on a locked, anti-Internet platform.

I can see legitimate concern for both the quality of the software and the potential of security risks. You see the same principle at work with popular open source platforms. With Wordpress, for example, it behooves project stewards not just to limit core contributors, but toward against shoddy plguins and themes, and to meanwhile review and publicly endorse quality third party contributions, some of which may eventually become part of the core platform after they have been market-tested for quality, and more importantly, for usefulness.

So I can see the wait, especially for amateurs developers, that Apple is putting place. But it's a trifle, or perhaps a minor ramification of, Apple's larger problem; the tethered technology model of Apple is crap. Hopefully it loses in the marketplace to open alternatives.

Ok so you have a complex program and want to put it on apple what about all the people in the world that dont have iphones? If you have a simple website put it with a dotmobi handle and then all people with a cellphone 2 billion can use it? Not for everyone but its a easy way to get more eyeballs and not just try and get money from the few.

I got in with the standard programm within 2 days and I wonder why. I remember that I had a contact with them 2 years ago - asking if I can develop games for the iPod. They have told me I am on hold and they will contact me - but never did - perhaps thats the reason why I got it that fast now- I was somewhere in their database for game developers. Also I have my developer ID for a long time but never was an payed ADC member.

So when is the justice sept stepping in? Pay for the right to develop .... Not actually get access ... Pay 50% to big brother .... Censoring who gets out there and who doesn't

Microsoft was never this bad

Want QA to make it to istore ? Ok but you must not block others from publishing!

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I would like to build iphone apps , I dont have the key now , do you recomend to pay the 99 dlls , is it faster now ?

What are the rules to get a certification of an iphone app ?

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