NBC: Our Shows Are Big Hits, Online

Michael Learmonth | June 25, 2008 3:27 PM

office.jpgNBC (GE) struggles in the broadcast ratings. But it has a few shows that do pretty well online. So it's no surprise that they'd become the first network to announce they'll start releasing online ratings for specific shows, like "30 Rock" and "Heroes."

The numbers, from Nielsen Online, will be released on a monthly basis, rather than on an overnight basis like Nielsen's TV ratings. But they'll be roughly compatible: Nielsen breaks out the specific demographics like 18-49 and 18-34, just as they do for TV ratings.

NBC won't be the first to put out online show metrics, but they are the first to commit to it on a regular basis. CBS released some online data for shows in March, but lost enthusiasm after "Jericho" (a big online hit) tanked on TV. One factor in NBC's decision is the availability of Nielsen's Video Census, which launched in March. Another: NBC has shows that do well in DVR homes and online, and is eager to sell those viewers to advertisers.

See Also:
Getting Crushed In Upfront, NBC Tries New Ratings Metric
Jericho: Another Web Hit Bombs On TV

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10 Comments

Seth Barnburner (URL) said:
I'm just looking forward to an NBC exec talking about "web hits" in the next earnings call.
ok said:
But I don't know anybody watching these shows on NBC.com anymore- everyone seems to watch them on Hulu or other sites. The execs wont be talking about "web hits' because everyone will be watching them elsewhere.
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