McCain Advisor: We Don't Need Facebook; They're Not Our Voters
"Just because he doesn't have as many Facebook supporters doesn't mean he doesn't have as many active supporters," he told the Personal Democracy Forum yesterday, MediaPost reports. Nor is McCain interested in making many more Facebook friends, Soohoo said, since Facebook users aren't McCain voters anyway.
He's at least partly right: a recent Pew Internet and American Life Project survey said 36% of Democrats have social network profiles, compared to 28% of Independents and 21% of Republicans.
The bigger point: Being President of Facebook or King of MySpace doesn't mean much, period. Recall that Obama dominated Hillary Clinton on Facebook by the same margin as McCain, but only narrowly won the nomination.
Soohoo got the business end of it during the Personal Democracy Forum 2008 yesterday, and found himself defending his boss, who doesn't use a computer. It's a bizarre concept to the gathered Twitterati, who spent the day tweeting about the cool but small conference yesterday (for more coverage today, see our pal Nate Westheimer). But is that such a bad thing? Some days we wouldn't mind not using a computer, too.
See Also:
Obama, McCain Still Not Spending (Much) On The Web
Obama, McCain Debate Via Twitter: How To Follow Along
Barack Obama Spends $2.8 Million On Google
The slick and emotionally devoid big-buck advertising campaigns "approved" in a soundbyte recorded 5 weeks earlier are starting to get old as (some) Americans become a little less naive and break advertising budgets down to foreclosures and job losses.
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Obama got the nomination because he raised phenomenal amounts of money and had an excellent field staff. It isn't about mobilizing voters as much as it is about activating donors (of all sizes) and volunteers. Here, Obama has changed the game.
Furthermore, while many FaceBook members may be outside the demo, there's simply too many users to pretend you don't have any prospective supporters on the site. To the contrary, I see a lot of messages going both ways... some form people in groups that don't tend to turn out at the polls (youth) and some that do. Money, support and potential votes are all on the table here and making comments that alienate your potential supporters isn't a good idea.
However at the same time, there's other places to be social, the question is, will he use those.
I met a couple of young people on Facebook who dread Obama getting elected, so McCain is wrong that young people (Facebook users) aren't his supporters.
You discover that Michael Learmonth (the author of this article) took great liberties by adding extra (and assumed) meaning and content to what Soohoo (McCain's deputy e-campaign manager) said.
NOWHERE does he say anything remotely like, "Nor is McCain interested in making many more Facebook friends....since Facebook users aren't McCain voters anyway"
Shame on you, Learmonth, you pathetic Obama shill. Try telling the truth rather than fabricating talking points.
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