Are You Pigging Out On Broadband? Time To Pay Up. But How Much?

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glutton.jpgSooner or later, bandwidth gluttons are going to have to spend more money for Internet service than the rest of us. The only questions are "when?" and "how much?"

The latest: An AT&T (T) rep tells TheStreet.com that broadband service priced by how much bandwidth you use is "inevitable." This follows Time Warner Cable (TWC), which is testing a consumption-based broadband service in Texas, and Comcast (CMCSA), which is reportedly considering a similar plan. Until now, most U.S. residential broadband subscriptions have been offered as "unlimited," with only the worst offenders getting slapped for using too much bandwidth.

The key: Finding a price structure that makes sense. For example, we think Time Warner Cable's caps -- 5 gigabytes per month on a cheap plan, or 40 gigabytes a month for a more expensive plan -- are laughably small. And their overage charge -- $1 per gigabyte -- is unreasonably high. (If an ISP does pay for bandwidth, it's probably less than a nickel per gigabyte.) Comcast's supposedly planned cap -- 250 gigabytes per month -- makes more sense.

Last we checked, U.S. Internet providers are for-profit corporations, and can't exist without subscribers, so they're not going to set prices at levels that most people won't pay. But they're also often duopolies: Besides your phone and cable company, you probably don't have many options for fast Internet access, even if prices get jacked.

So what's a fair price? Hard to say, because we're so used to paying around $40 a month for all-you-can-eat cable modem service. We could see ourselves spending another $10 or so, because we probably use more bandwidth than our neighbors. But anything more than that would send us looking for a new ISP.

What do you think is a fair price for decently fast broadband? Would you sign up for a consumption-based plan? Let us know in comments.

See Also:
Hulu Household: Why I Got Rid Of Cable
Why Time Warner Cable's Pay-Per-Use Internet Experiment Will Fail
Does Comcast Want To Put Bandwidth Hogs On A Diet? Sounds Good To Us



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42 Comments

Elver (URL) said:
Some journalist needs to look at how much dark fiber there is in the world. For example, Estonia, called "the most wired country in Europe" by Wired, is using less than 5% of the lines connecting it to the rest of the world. And even those are nowhere near maximum saturation.

In other words, this "omg we're running out of internets" talk is largely just to push up prices. There's plenty of dark fiber out there.

Crabboy said:
If the ISP's were genuinely concerned about bandwidth use, they could very easily throttle people based on all kinds of criteria. This is nothing more than an attempt to milk more money out of people.

Crabboy said:
Well, I suppose that didn't come out quite right; they could throttle peoples' connections. Although, I suppose if your ISP came to your house and roughed you up a bit, you might consider going a little easier on the bandwidth, too...

hehatme said:
THIS HOLD THING ABOUT KILLING THE NEXT GOOGLE BEFORE IT IS BORN!!!!!! DAN WAKE UP!!!!

How about the bandwidth I don't use? Will it be like ATT and the unused bandwidth carry over to the next month? So much for the Triple Play options. Time to split up the service.

jay said:
Reading on the pipe is not in real time and only a sample of time, then it's advage over the pay scale. In other words it does not work like a water meter, so there s going to be alot of bitchen.

Greg said:
I wonder if there are any applications which will allow me to see how many gigs i'm using per month.

I'm comfortable with paying my $40/month.
but the plan needs to go down also. My parents use 1/10th the bandwidth i do. Will they get a rebate? I doubt it. I use my fair share but I'm not a net glutton. I understand their wanting to reign in those who abuse it... but I'm sure your and my parents more then offset their abuse.

Shelley (URL) said:
You also have to keep in mind that the cable companies and ATT provide a subscription based entertainment service and movies/tv over the internet compete directly with this.

I would say not only is ATT getting greedy, it's also getting anti-competitive.

As for bandwidth hogs, you may want to think about phrasing your posts in the future so as to make it seem as if everything that goes wrong is the fault of the consumer. Unless you prefer being a shill for the corporations.

mike said:
Old news. ISP in Canada been doing this for about 3 months ago.

JohnQPublic said:
Pshaw. I live in a small apartment building. Eight apartments, and the TV (in most cases, MORE THAN one TV) is running 24-7. I do not own a TV, but I get my internet from a cable provider. Certainly the "total bandwidth" I am using is far less than the cable TV bandwidth my neighbors are using for their TVs. When Cable TV subscribers begin being charged by the byte, then I will capitulate. Until then, "pay by the byte" is a simple money-grab.


JohnQPublic said:
And another thing I noticed while I waited for the page to reload - how much bandwidth are the ADS I am downloading using up? You can bet that as soon as my ISP start charging my for bandwidth that I am going to have one hell of a good ad-blocker- much like allowing SPAMMERS to send text messages to cell phones that could be costing the user $0.15 per ad, there's NO WAY I'm paying for ADS I don't want to see. I wonder how Google will feel about having their eyeballs drop by an order of 10000 or so?




Dr.Drano said:
THIS IS A SCAM,BET THE GOVERNMENT GETS ONE HELL OF A DISCOUNT,DONT MATTER,10 BUDDIES SAME TOWN I LIVE IN DO THE SAME THING I DO,THATS A COUPLE 100 GIG A MONTH,JUST CHARGE PEOPLE MORE FOR MOVIES AND CDS,HAHA,I DONT CARE IF IT IS $ 200 A MONTH JUST NUY A DUPLICATER AND LET IT ROLE,SCREW THE Cable and telephony money theives

Mr.Square said:
This has nothing to do with heavy Internet usage or "bandwidth gluttons". Ever since Netflix started their unlimited video streaming service via the Roku set top box for as little as $8.95/month, these ISPs and specially cable providers realized that this could become a trend, and soon no only movies could be streaming but also live TV programming and all sort of other services that could cut into their revenues by competing against their unfair and overpriced digital cable service.

Mr.Square said:
This has nothing to do with heavy Internet usage or "bandwidth gluttons". Ever since Netflix started their unlimited video streaming service via the Roku set top box for as little as $8.95/month, these ISPs and specially cable providers realized that this could become a trend, and soon no only movies could be streaming but also live TV programming and all sort of other services that could cut into their revenues by competing against their unfair and overpriced digital cable service.

gremmie said:
q. 1 What do you think is a fair price for decently fast broadband? I've been paying $60/month to Comcast for 8 years. I think that's enough to spend.

q. 2 Would you sign up for a consumption-based plan? I used to do that for usenet access after many ISPs stopped offering decent usenet (grrr). The thing is that you have to offer something for the money instead of just penalizing people for using your service (arrgh!).

The commercial usenet servers are a good example. The Joe Blow bargain-hunters have defined limits on speed and quantity. The servers limit these people so that the premium service is worth having. Everyone knows what they are supposed to get for their money.

This stuff about people creeping up to their limits if known is a joke! If all subscribers are alloted x then they have a perfect right to claim it. What they have now is a type of theft esp. compared to above.


Mike Malone (URL) said:
Oh come on, you guys are from New York. You're supposed to be well versed in economics. This whole "we need to charge for excess bandwidth usage" thing is bullshit.

In a fair market the price of a good should be equal to its marginal cost, right? So, what's the marginal cost of sending one additional bit across a wire? Well, to answer your (sort of) question about whether ISPs pay per gigabyte: they definitely don't. The big ones pay for infrastructure (fixed cost) and nothing more, the smaller ones pay to lease infrastructure from the big ones (also fixed once the lease is signed). So sending one more bit is, for all intents and purposes, free. There's some cost to powering the routers and whatnot, but on the margin that cost is so minuscule that it'd be difficult even to calculate.

I think in reality there are a few things going on here. First, the ISPs are realizing that they can make more money by charging overage fees. Second, there's some political pressure on the ISPs to limit some sorts of activity (P2P file sharing, for example). Third, there may be some degradation on certain network segments due to heavy users... although I haven't really seen or heard of that... and stopping the heavy use is a quick fix that doesn't involve additional capital investment.

All of the talk and posturing we've been seeing from the major telecoms is interesting. I think what's going on is a sort of tacit collusion. None of the major ISPs want to be the first to start charging for overage... but by saying things like "it's inevitable," and leaking stories about new price structures, they're sending signals to the competition. If AT&T says it's "inevitable" then Comcast is probably safe to start charging.


John Wilson said:
This is not about bandwidth hogs (they can simply terminate their accounts).

This is about not allowing video on demand companies (NetFlix, Apple TV, Micosoft Live, Cinema Now, Joost) to compete against the cable companies' television, IP phone and pay per view services. It's an anti-competitive move.


batjam said:
The product of an ISP has never been speed per se, but rather packets delivered up and packets delivered down. For the ISP to do otherwise would be like the power company charging for voltage delivered rather than kilowatt hours consumed. Obviously if you charged for voltage alone everybody would leave their lights on as they wouldn't be paying proportionate to actual consumption of the product.

This does not mean you have to pay more. You should pay less and the heavy users pay more.

This would also solve the ISP's dilemma in trying to throttle ad hoc networks. The ISP doesn't need to inspect packets only count them and put the running tally in dollars in one corner of your browser.

Then the consumer is in control as he would budget any other resource like power or water or food. And the ISP can now afford to totally ignore what data is on the network.

Jacob said:
I would agree to paying for my bandwidth if the prices were reasonable to begin with. Even people in foriegn countries who make $5 USD a day should have broadband available at a reasonable cost. If we need more fiber in the groud, I say start laying!


Craig said:
I don't use very much bandwidth myself, but I'll swiftly be taking my business elsewhere if my ISP ever thinks they're going to get away with this abomination. I'll drop them strictly for the principal.

Immediate legislative and legal action should be taken to wholly prevent any such limitations as this in the U.S. This roundly violates the spirit of the internet, and only harms those who are financially inept.

Marco said:
Everybody: Cancel your service, use a coffee shop or office link until ISP's starve to death. Then we impale ISP marketing and CEOs on tall sharpened posts and have a parade. Start over.

Ruben Zevallos Jr. (URL) said:
I never used all my bandwidth when I'm online, imagine when I'm offline... I think the best way is to pay a small subscription and pay for the use... so... the can give us a 8MB or more bandwidth avaliable, and we pay for much as we use...

Allan said:
If That Really Happends, I'll Simply Do My Homework...'n' Once I'm Done Doing That...I'll Send Timewarner Cable To Hell 'N' Switch To Something Else.

It Seems That Every Time There's Progress 'N' People Start Having A Bit Of Real Freedom, This Mother F------s See The Open Door To Start Riping People Off/Take Advantage/Abuse...

I'm Getting Sick 'N' Tired Of American Corporations.

Master said:
The solution against this collusion is simple people... Toss away the service with this big money-hungry ISPs, and look for another ISP with a better offer... And if other ISPs are smart enough to offer unlimited access, I assure you they will lure most people away from Comcast, Time Warner and AT&T, and then they will realize the stupidity they're doing. The power is in YOU, the CUSTOMERS.

Gordon said:
can someone tell me what movie that glutton pic is from?

Brian said:
Hello everyone, My name is Brian and I'm an HD (Heavy Downloader). My addiction started when Time Warner kept giving me faster and faster download speeds. Today I play Guitar Hero 3, Rock Band and Call of Duty 4 online in usually 4+ hour sessions. Between Itunes and other sources I'm downloading massive amounts of music and movies for my enjoyment.

If the above describes you you're about to get fuc*ed by the cable companies.

Does any one really believe that Amazon, Google, Sony and Microsoft will just stand around and let this happen. I think it's a pretty safe bet they will lobby the hell out of DC to stop the cable companies from doing this. If consumers are forced to pay by the GB it will pretty much kill Internet Commerce in my opinion.

Who will buy Halo 4 and then have spend $10 a day to play those all night sessions?

Who will spend money to download ADs for stuff nobody wants?

I currently pay Time Warner something in the $50 range for their top tier road runner service because I'm heavy internet user now if they are really so worried about bandwidth and such why offer the different levels of service. That right there proves their whole argument is bullshit.

If Time Warner is actually dumb enough or lucky enough to pull this off not only would I be dropping my Road Runner but my digital phone and cable TV as well. All told I spend over $200 to Time Warner so do they really want to offend me and lose my as a customer for everything?

If Time Warner and Comcast do get away with this it will also do one more thing. It will breed competition as someone somewhere will come up will an all you can eat plan and they would get customers in droves.

So go ahead Time Warner and Comcast pull the trigger and lets see how many customers you are willing to lose.

Brian

Christopher Ohlsen (URL) said:
I won't pay the extra. I use a cell phone currently as my home phone and I will simply use my BlackBerry as my modem. Currently I can connect a PC ton the internet with my BlackBerry through Sprint for $15.00 per month.

If Sprint takes that away I will use PDAnet and if that goes away I will look for some other inexpensive alternative.

I don't think that this will fly! I think that as this takes presedence and becomes the norm that there will be more room and a new opening for a new telecom company whose pitch will be that they provide unlimited bandwith at a lower price than the companies who currently have a strong hold on the industry.

Like someone else in this thread said "they are trying to milk more money from us"!

Quite deplorable that at a time when so many people are struggling just to get by that these people would increase their cost for something that has become a virtual necessity. Horrible people running these telecom and cable companies!

MadInNY said:
This upsets me very much. Like most people have said its just a corporation trying to get more money out of us.

I easily use 40gb of bandwidth in a few days. I have 4 computers that are constantly connected to the internet, I watch Hulu, Listen to Sirus or Napster online, backup my photos to my online storage, Play online games. If I'm limited to 40gb a month I would have to cancel most of my online subscriptions - it wouldn't be cost effective for me to keep them.

If a smaller ISP is leasing lines from Timewarner wouldn't they be subject to the extra charges? So in hinesight we would be stuck paying for overuse no matter where we go.


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laverne (URL) said:
640-802 Are You Pigging Out On Broadband? Time To Pay Up. But How Much? Don't rush me. I'm on it! Don't rush me. Keep it down! You kids are too loud! Keep it down.

Ali said:
I don't agree atall. It sounds more like a Milking users idea. The fact is,eventually the big downloaders get tired of downloading.

The world is no way running out of bandwidth. The data limit is a thing of the past as far I am concerned. Although I do agree people using less data should get facilities like less charges or something.

What happened to the old fashioned high downloaders share bandwidth with high downloaders? And the whole idea is not practical anyway. In a free market economy it would not work in its current form. Even if one ISP would provide unlimited downloads,most people would opt for it.


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