Google’s Awesome New Web Measurement Tool Doesn’t Measure Itself (GOOG)

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Measuringtape.jpegGoogle's cool new tool, Trends for Websites, sounds pretty great: If anyone is going to build a powerful competitor to Web measurement firms Compete and Quantcast, you'd think it'd be the Mountain View crew.

But there are two things you should know about the tool:

  • It doesn't actually gives you Google's raw data -- it uses some search data, some data from Google Analytics, and some data from market research firms, among other sources.
  • And there's one site it won't measure: Google's.

(And yes, in case you were wondering, Compete and Quantcast self-report.)

GoogleTrends.jpg

 



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11 Comments

Joe Dean said:
What about Hitwise?

Eric Blat said:
I agree Joe, Vasanth how can you not have Hitwise in the same sentence as Quantcast and Compete?

Hitwise has a far better product.


Garbanzo said:
Hitwise data bears no relevance to reality. I've looked at raw analytics for several sites compared to Hitwise data, and ignoring the absolute value (but just looking at peaks and valleys), there's precious little correspondence. Perhaps analytics wonks like some wrong numbers versus no numbers. I did a quick pass on Google Trends with similar data and while directionally it was better, the comparisons between sites of known traffic was still a bit wacky (but much closer than anything else I've seen, including the panel providers, who have large error bands for anything below 3 million monthly uniques).

magnoliasouth said:
I got google.com to work. I'm not sure why you didn't.

ooi a (URL) said:
are u sure they don't measure ? I use the word ADD.

years ago, I use lotus, then excel, then I use MYOB, Quickbook, Solution6, Handitax, or cheaper pieces actg001, ubs, peachtree, etc..

u know what, u can never add if u compare the outputs, on u use spreadsheet to actg softwares. don't try to explain bcause I couldn't.

i say "never simplify complicated calc to simple, bcause only small volumn are for simple calc and large volum for complicated calculations." something like that.

visit us, copy + paste

http://ooia08.vox.com/

http://docs.google.com/View?docid=dc77sx6j_4ghbr7ncw

ooi a @ pg 22/6/2008 sunday


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通販 said:
今日みつけたサイトは賃貸 住宅収益物件不動産 賃貸賃貸マンション新築マンションもしっかりカバーしてありすごく充実したさいとでもちろん投資を目的の方やリフォームをしたい人もすごく参考になるだう。ところで今,SEO対策などいまはやっているがホームページ制作会社にいらいしてもうまくはいかないようだ。

royston (URL) said:
640-802 Google’s Awesome New Web Measurement Tool Doesn’t Measure Itself (GOOG) You wanna die? That company wasted too much time fighting its own.

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