Goldman Brings Sirius-XM Crashing Back To Earth (SIRI, XMSR)

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howardstern.jpgShares of Sirius Satellite Radio (SIRI) and XM Satellite Radio (XMSR) are getting hammered after a Goldman Sachs analyst cut his price targets for both and argued that young people would really rather have an iPod or an iPhone.

Analyst Mark Wienkes dropped his price target 43% for XMSR from $11.50 to $6.50 and 32% for SIRI from $2.25 to $1.75. Sirius shares are down 13% in morning trading, to $2.12 a share; XM is down 17% to $8.54. Thanks to Goldman, both are trading at multi-year lows.

Sirius and XM's 16-month wrangle with the Feds over their proposed merger has proven a nice distraction to the fundamentals of the satellite radio business. The stocks got a lift Monday after FCC chairman Kevin Martin recommended approval of SIRI's buyout of XM. But both companies are facing declining growth and cash flows. Writes Wienke:

With core demand for satellite radio falling amongst the younger demographics, vs. rapid increases for MP3 players and other new technologies (3G iPhone streaming audio), and declining core ARPU, we see long-term risk to the outlook. Our analysis is based on continued retail channel weakness, 2H08 OEM production cuts, rising churn and our assumption that a’ la carte pricing will not materially impact demand.

Sounds right to us. As we argued on Monday, satellite radio is only going to find itself finding more and more competition -- like AOL's streaming radio app for the new iPhone.

See Also:
FCC Signs Off On XM, Sirius; Satellite Still Screwed
What Happens To XM And Sirius After A Merger? Not Much
The iPhone's AOL Radio: Bad News For Satellite Radio



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33 Comments

Henry Spitzer said:
Hey Michael-
What sort of ROI has Sirius been getting on the $500M deal that Mel signed Stern to several years back? I'd like to know what the churn rate (subscriber turnover) is annually for Stern. How many subscribers does he have and how much has he been responsible for bringing to Sirius?

Anton said:
There is no Sirius without Stern.

George Creedle said:
Anton hit it on the head. SIRI better re-sign Stern or "Its over, Johnnie, It's OVER!". I bailed on their crappy sat radio receivers and now listen over the internet. Which means that sat infrastructure is a big boat anchor, valuable only to coast-to-coast truckers. Everyone else will be listening to broadband entertainment delivered thru iPhones.

willi143 said:
Satellite radio is a unique medium, and it's nice to have after you tire listening to all your MP3 "playlists" and crappy internet stations. The major automakers are investing heavily in satrad and believe in it tremendously. Listning over the internet to Sirius or Xm (available FREE with radio sub.) is far superior to most anything out there. The merger will surely thrust Satellite into the mainstream of the radio world and makes it a good, and I might say even better, low-cost alternative to the other media sources out there.

sreil08 said:
The FCC has finally given a conditional nod to the merge. It seemed all this headline hype was proving favorable for SIRI but the past few weeks have shown its really hurting them. SIRI has become more bearish with hype of the merger on the verge of being completed. Price targets are set high, but the price is at its 52 week low. I like to check the sentiment trend
( http://www.predictwallstreet.com/forecast.aspx?symbol=siri )and compare it with the actual quote. The sentiment today is again in the bearish zone and the price is dropping. I’m curious to see what the sentiment will be once the merger is actually settled and the buildup dies down.


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