CBS Ad Sales: Flat At Best?

Michael Learmonth | June 3, 2008 6:15 PM

csi2.jpegThe broadcast TV networks are smack in the middle of upfronts -- the spring/summer season where they sell most of the advertising for the coming year. How are things going at CBS? Not too hot.

The downside: The network, like its peers, has fewer eyeballs to sell than in the past, says CBS sales chief Jo Ann Ross. But, she says, her team is getting a higher rate (in TV terms, that's CPM, or cost per thouand) for the eyeballs it does have.

"The volume will be down a little, but the CPM increases will be there," she said at PaidContent's EconAds Seminar. Keep in mind that Jo Ann is a saleswoman, so by nature she's supposed to be bullishly optimistic. Hence our translation: CBS is looking at a year of flat ad sales, at best.

Asked by Pali Research analyst Rich Greenfield if she thought the network could rely on CPM increases to make up for ratings declines in the coming years -- in other words, is the network TV business doomed? -- Jo Ann said she didn't know. But she said that CBS "looks at this every day -- how do we turn this around? How do we change business models with cheaper production or less-expensive talent?"

 

See Also: Coming Soon To CBS: Video Sharing For 'CSI,' 'Star Trek,' and Katie Couric
CBS Figures Out The Web: Free Violent Video
Lonelygirl Guys: We Can Make CBS Shows Work On The Web

Subscribe to SAI: RSS, email newsletter (no spam)

More:

Share:
Post to Del.icio.us


< Prev. Story
Next Story >

9 Comments

dean wormer said:
How the mighty have fallen. If you have read between the lines for the last 3-4 years the upfronts have been flat at best for at least 2 out of 4 nets.

They have also increased the inventory to compensate for the loss of rating points to the point of making the viewing experience miserable.

When they start talking about cost containment to save the business, instead of top line, time for the exits.

While these guys give us dancing competitions and yet another reality reveal of the lowest common denominator of human failings, HBO gives you John Adams.

Clearly the model has shifted and it ain't going back. Next stop: aquisition and consolidation. I would not want to be a station operator when those musical chairs start.
UserName said:
digital signage advertising display[becefdjccifib]
selamler (URL) said:
sohbet chat sohbet chat çet sohbet chat özcan sarıca ile kurtlar vadisi pusu 3.sezon 1.seo yarışması aytug akdogan ödüllü 1. seo yarışması ve yurtta barış dünyada barış sesli chat sesli sohbet sesli görüntülü chat görüntülü sohbet kameralı sohbet kameralı chat bayan arkadaş görüntülü çet sesli muhabbet kızlarla sohbet kızlarla chat kameralı çet kameralı sohpet kızlarla çet chat gizli kamera güvenlik sistemleri kamera güvenlik kamerası cilt bakımı cilt bakım ürünleri ıslak mendil kolonyalı mendil kolonyalı mendil güvenlik kamerası gizli kamera kamera canlı sohbet sohpet sohbet sesli sesli chat sesli sohbet kameralı sohbet kameralı chat görüntülü chat görüntülü sohbet bayanlarla sohbet sesli muhabbet bayanlarla chat kızlarla sohbet bayan arkadaş görüntülü çet sesli çet sesli sohpet seslichat sesliçet kameralı sohpet kameralı çet kızlarla sohpet kızlarla çet sesli sohbet sesli sohbet sesli sohbet sesli chat sesli chat chat çet ek iş ek gelir mirc avşa adası avşa avşa adası avşa tatil tatil köyleri "Trkycmhrytllbtpydrklcktr" Trkycmhrytllbtpydrklcktr Trkycmhrytllbtpydrklcktr "Trkycmhrytllbtpydrklcktr" "Trkycmhrytllbtpydrklcktr" Trkycmhrytllbtpydrklcktr özcan sarıca ile kurtlar vadisi pusu 3.sezon 1.seo yarışması özcan sarıca ile kurtlar vadisi pusu 3.sezon 1.seo yarışması aytug akdogan ödüllü 1. seo yarışması ve yurtta barış dünyada barış aytug akdogan ödüllü 1. seo yarışması ve yurtta barış dünyada barış "adtech ile reklam 2.0 dönemi başlıyor ve Trkycmhrytllbtpydrklcktr r10.net seo yarışması" adtech ile reklam 2.0 dönemi başlıyor ve Trkycmhrytllbtpydrklcktr r10.net seo yarışması adtech ile reklam 2.0 dönemi başlıyor ve Trkycmhrytllbtpydrklcktr r10.net seo yarışması "adtech ile reklam 2.0 dönemi başlıyor ve Trkycmhrytllbtpydrklcktr r10.net seo yarışması" "adtech ile reklam 2.0 dönemi başlıyor ve Trkycmhrytllbtpydrklcktr r10.net seo yarışması" adtech ile reklam 2.0 dönemi başlıyor ve Trkycmhrytllbtpydrklcktr r10.net seo yarışması ıslak mendil ıslak mendil kolonyalı mendil kolonyalı mendil paketleme ambalajlama paket web tasarım seo refreshing towel perde tatil kozmetik haber joy türk radyo aşk haber video tatil tekstilkent yabancı personel çalışma izni

sohbet
sohbet
sohbet
chat
msn
Fethiye pansiyonlari
Didim pansiyonlari
ayvalik pansiyonlari
Antalya pansiyonlari
Alanya pansiyonlari
kusadasi pansiyonlari
bodrum pansiyonlari
Marmaris pansiyonlari
personel servisleri
personel tasımaciliği
yabancilar calısma izni
banka kredisi
kefilsiz kredi
kiralik daire
is ilanlari
sohbet odası

We are sure that you cant get such an outstanding wow power leveling,service as ... Such as the Burning Crusade comes,wow power leveling, we provide a cheap wow power leveling, Spending points on the Elemental tree helps wow power leveling,to improves offensive spells and totems; WoW Gold,the Enhancement tree improves melee skills,and Restoration helps with healing.If your priority is towow power levelingyour,Shaman as quick as possiblewow gold, spend points on talents that will increase your damage. World Of Warcraft gold,Whether you prefer to kill enemies with ranged spells,World Of Warcraft gold, or up close with brutal melee World Of Warcraft gold, is entirely up to you World Of Warcraft gold, You will soon have to complete your Shaman class quests,WoW Gold, the first being the “Call of the Earth”.WoW Gold, Orcs and Trolls will be able to get WoW Gold, this quest from Canaga Earthcaller World of warcraft Power Leveling,World of warcraft Power Leveling,wow power level,wow power leveling,wow power level,ffxi gil,ffxi gil,ffxi gil,ffxi gil,final fantasy xi gil,final fantasy xi gil,final fantasy xi gil,final fantasy xi gil,guildwars gold,guildwars gold,guild wars gold,guild wars gold,lotro gold,lotro gold,lotr gold,lotr gold,maplestory mesos,maplestory mesos,maplestory mesos,maple story mesos,maplestory mesos,runescape gold,runescape money,aoc gold,age of conan gold,aoc gold, age of conan gold,aoc gold,FFXI Gil,final fantasy gil,everquest plat,eq2 plat,eq2 gold,everquest platinum,rs gold,silkroad gold,Chinese Tea,Green Tea,China Tea,Black tea,Oolong Tea,White tea,Herbal Tea,Jasmine tea,Chinese Tea,Green Tea,Childrens Clothes,Childrens clothing,Baby Clothing,Pet products,dog bed,pet supply,pet product,Dog Collar,Dog carrier,Dog Clothes,Baby Clothes,newborn clothes,infant clothes,boys clothes,boys clothing,girls clothing,girls clothes,baby boy clothes,baby boy clothing,baby girl clothes,baby girl clothing,dog clothes,dog collars,buy warhammer gold,buy warhammer gold,buy warhammer gold,warhammer gold,warhammer gold,warhammer gold,礼品公司,商务礼品,礼品采购,礼品,
tonya (URL) said:
640-802 CBS Ad Sales: Flat At Best? Stop being so indecisive. There's no need! Don't worry about it.
good (URL) said:
The broadcast TV networks are smack in the middle of upfronts -- the spring卖汽车防盗器,gsm汽车防盗器,汽车防盗系统,gpsone,gpsone定位器不过可惜了听说她最近改行了，好像说是是去广州鞋城做事了.感觉最近广州的站西鞋城前进的步伐越来越块了，里面的美国主机好好用哦。速度快又稳定 How do we change business models with cheaper production or less-expensive talent?"

Join the discussion



Copyright © 2008 Silicon Alley Media, Inc. All rights reserved. Registration on or use of this site constitutes acceptance of our Terms of Service and Privacy Policy.