CBS Figures Out The Web: Free Violent Video

Michael Learmonth | June 2, 2008 9:05 AM

kimboslice.jpgLast spring, CBS proved it could show a live sporting event on the Web, for free, and not cut into the network's broadcast's revenue stream. Now it's trying it again.

The difference: The first time the Tiffany Network did this was with the NCAA March Madness tournament, the jewel of college sports. This time: cage brawls of mixed martial arts.

CBS is Webcasting full streams of its "EliteXC Saturday Night Fights", a summer programming stunt that has drawn heavy criticism and moderate ratings. Burger King is sponsoring the free Web version.

By streaming the event online, CBS hopes to reach at least some of the young, male MMA fans that just don't watch network TV. It also puts the sport, and its best-known fighter Kimbo Slice, back in its element. Slice (real name: Kevin Ferguson), a 240-pound former bouncer and bodyguard, was made famous by bloody underground YouTube videos of his brawls.

CBS made $24 million online from March Madness, but CBS Interactive president Quincy Smith won't say how much he can wring out of his online cage matches.

We don't know if it will be enough to silence at least one critic of of the show. CBS chairman Sumner Redstone recently said "I don't like the sport" and questioned whether it's "socially responsible" to air it on free network TV.

Ratings for the first show, which aired this weekend, were unimpressive, but typical for a Saturday night. The two-hour show averaged 4.3 million viewers an hour, according to preliminary numbers from Nielsen. That beat NBC's coverage of the Stanley Cup Finals, but lost to Fox's "America's Most Wanted." But, among men aged 18-34, the network tripled its normal Saturday night average.

What did those young men come to see? A bit more of what they've been watching for years on YouTube:

Related: Coming Soon To CBS: Video Sharing For "CSI," "Star Trek," and Katie Couric

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Will said:
Nothin' like a view into an ole' fashioned bare-knuckle brawl. The chances of most in America ever seeing this sans the Internet are close to nill. The days of joining a gang or taking a job in a goldrush town in Alaska to see "how the other half" lives are long gone. Why make the effort when I can click a mouse and see it all on my monitor without the risk.

As BA Barrackus used to say, "I pitty the fools!"

On Friday we got Youporn and today we get underground fighting. Thanks SAI, you're classing it up.
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Kimbo Slice is a marketing vehicle. He may be the "best known fighter" to an audience that really doesn't know much about MMA, but he's widely regarded by MMA fans as little more than a thug with marketing prowess.

I believe his record is 4-0.

Yes, four whole fights.
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And he was lucky to leave the last fight a winner. Kimbo is nothing, a net flash in the pan. He would not last 2 rounds against any heavy weight listed in the UFC's top ten. He is a thug, a joke beating on broken down tomato cans like Tank Abbott.
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