Glam Media Buys UK Ad Firm Monetise

Michael Learmonth | June 17, 2008 9:44 AM

glam.jpgGlam Media, the ad network/publishing network focused on women, is acquiring UK marketing firm Monetise. Founded three years ago, Monetise sells ads for UK entertainment sites Flixster, ARTISTDirect and TVGuide.co.uk; its 17 employees will form the core of Glam's UK team.

Terms of the deal were not disclosed, but the unit is expected to bring in $25 to $45 million of UK-based revenue in 2009. CEO Samir Arora told the WSJ Glam will earn $100 million in revenue in 2008, and $250 to $350 million in 2009. Within a year, Arora said, Glam will have ad sales operations in the UK, Germany, France, Japan, India and China.

Back in February, Glam raised a war chest for international expansion: $64.6 million in venture funds and another $20 million in debt financing.

See Also:
Glam Reportedly Turns Down $1.3 Billion Offer, Launches Video Ad Network
Glam Media Cuts Publisher Payments
Glam CEO: Funding Market Getting Tighter

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