Yahoo Begs Outsiders To Help Improve Search (YHOO)
What do you if you're Yahoo and you keep losing share to Google (GOOG)? You outsource search innovation to application developers. Yahoo's SearchMonkey program came out of private beta today; the company also announced a Google Android-like developer challenge to jump-start interest.
What's SearchMonkey? The description, via Yahoo’s blog: “Developers can add navigational links, reviews, contact information, and even locations to provide enhanced search listings” with their applications on search pages. Our translation: You can, um, monkey with Yahoo search results, and presumably steer traffic toward your own site.
Why not? Yahoo's tried and failed to make up ground with Google on its own: It might as well enlist the help of outsiders.




Websites can get more traffic from search results that feature their own data prominently, but users have to activate these features on their own, as far as I understood.
So website owners are likely to promote this feature, to get the increased traffic.
It's risky, but it could work out well.
If Google and Facebook outsource their application development under the guise of developer challenges or application exchanges, you and other "not-so-intelligible" bloggers term is as visionary.
If Yahoo were to push something that can be considered as the single biggest change in search results page for the last 5-6 years, it is considered as "begging developers" to rescue them from obscurity.
GROW UP.
Don't open your mouth this often (just because you have to blog). People will figure out that you are dumb.
Yahoo is not begging anyone! Webmasters have always demanded a say in how search results are displayed, this is their chance! Just because they're asking outside folks to have a hand in the search results does no way indicate they're begging. Have you even try it out before you start posting these ridiculous claim? Probably not...you're just a dumb F&ck!
I'm going to call the Yahoo Finance folks and ask them to cancel their partnership with this sorry ass site.
Henry, do yourself a favor and get rid of this fool. He's ruining your site's credibility.
Also, give the blogger a break: nobody ever got fired for underestimating yahoo.
Apparently the problem with blogs these days is that it gives anyone a voice, even when they don't know what they're talking about.
Basically, Searchmonkey for the first time on the web, puts on the table a very clear incentive (SEO) for publishers to go through the hassle of really structuring their sites and content, and adopt standards like the semantic web structuring standards. Once publishers realize that, it could have a profound impact on the web, on its usability and on its future. This is the kind of economics 101 insights that I'd expect from someone on SAI to realize. You can read more about it here: http://dapper.wordpress.com/2008/03/20/yahoo-semantic-web-is-the-ultimate-seo-strategy-dapper-semantify-your-site/
Best,
Eran
Vasanth - nice to see you last night at our launch party - hope I answered your questions satisfactorily!
We've had uniformly great reception from all quarters - that validate our vision for the future of web search, the importance of structured data to this vision, and the critical need of an open ecosystem, to actually make this sea change happen.
We hope the electricity in the air last night convinced you, too! :-)
Amit Kumar
Product Manager, SearchMonkey