The Wii: Great For Nintendo, Not For Game Publishers (ERTS)

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Boomblox.jpgThe Wii is the bestselling video game machine of the last year, so the companies that sell video game titles must love the Wii, right?

Not so much. Electronic Arts (ERTS), which released its earnings yesterday, breaks down how much of its Q4 revenue came from games for each of the major consoles:

Playstation 3 (SNE): 15%
Xbox 360 (MSFT): 14%
Wii: 7%
PlayStation 2: 5%

Those numbers aren't aberrations, either: With one exception, the Wii has been the least lucrative next-gen console for EA since its debut.

It's also not a surprise. Part of it is by design: Nintendo publishes almost all of the best-selling Wii games (Wii Play, Super Smash Bros. Melee, Wii Fit, Super Mario Galaxy, MarioKart Wii) itself -- its one of the things that distinguishes it from rivals Microsoft and Sony. Part of it is that third-party publishers like EA were caught off guard by the Wii's success a couple of years ago, and are still scrambling to create titles for the platform. And part of it is that many blockbuster games, like Halo 3 or GTA IV, don't have Wii versions, for varying reasons.

But EA isn't giving up on the WII: Earlier this month it released BoomBlox, which was designed with the help of Steven Spielberg. But we have a feeling it won't be Spielberg's most popular release this summer.



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13 Comments

Dundas (URL) said:
What's up with the completely unrelated Indiana Jones embed at the bottom of the post?

Thambone said:
Spielberg made boom blox for the wii under EA, Spielberg directed Indiana Jones and the Kingdom of the Crystal Skull.

Joshua Russak (URL) said:
Vasanth,

Without a question, the best "closing line" of any AlleyInsider article that I've read.

-Red

PS: You should hear about the time I hit on Kate in front of Steven during Passover '04.

skarloss said:
well, IF publishers WANT to make MONEY on the Wii, they should start by approaching game development with the same HARD-ON they have when they make PS3 or X360 games(and lets be honest here, aside from nintendo and a HANDFUL of publishers, who makes REALLY, REALLY enjoyable games, as opposed to glorified tech demos OR the same dumb ass game over and over and over and over again (do we really need ANOTHER gears of war????)
and FYI, I have zelda, mario, kart, brawl, no more heroes, boom bloxx(freaking awesome! 1st EA game Im enjoying in over 5 years)trauma center, okami, metal slug and a few others that escape me...
point is publishers: MAKE GOOD GAMES AND THEY WILL SELL, and stop worrying so fucking much on graphics and start making a good experience for me to enjoy...

mongr3l said:
Skarloss, it's not that there aren't good games being produced for the Wii - although the selection is, for the most part, sorely lacking in the quality department - it's that a very large chunk of the target demographic (EVERYONE) stick with WiiSports and a few other family oriented party games and are content with that.

Wolf26pack said:
I have to say that I sorta agree with skarloss. When it comes to any of the big developers that are making games Espically the ones connected to the publishers like EA,Ubisoft,Midway,Capcom,Activision etc etc etc...

They all know how to beef up the Graphics to the highest levels for the Wii there shouldn't be a problem there. Therefor they need to focus on what makes the Wii different and that is the Wiimote.Then they need to focus on how to implement the Wiimote controls to make good gameplay. Gameplay is the most important so if they can get the gameplay up to par then they should be able to make there game special enough to compete with Nintendo.

The last thing I can think of is that they need to advertise way better. For example I have heard of BoomBlox but had no Idea it had been released. I think that some decent TV advertising would help there cause, but hey what do I know?

Teppo Holmqvist said:
"With one exception, the Wii has been the least lucrative next-gen console for EA since its debut." is pretty bluntly put, a lie. If we look revenue for whole fiscal year, PS3 has had least revenue, and by very big margin.

Furthermore, if you are using EA financial statment as a jumping point, how about learning background behind those numbers? Do you even know what or how many EA games were released for Wii during Q4? Only one game, and that was Ninja Reflex. PS3 in the other hand had such high profile releases as Orange Box, Burnout 5, Rock Band, and Army of Two. No wonder that revenue (not profit) was split that way.

Of course, these facts will be ignored, because they don't really suit the reality of this "article". After all, sensationalism and Wii bashing will give you street cred.

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Nancy (URL) said:
Boomblox is awesome!! Now that game publishers realize the potential of the Wii market, I would expect them to try harder to cater for the Nintendo audience.

Just my 2 cents,
Nancy from Cheap Nintendo DS Games

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