Does Comcast Want To Put Bandwidth Hogs On A Diet? Sounds Good To Us

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glutton.jpgComcast (CMCSA) is considering capping the amount of bandwidth its cable modem subscribers could use each month, according to a DSLReports tipster. The plan is to allow subs to download 250 gigabytes per month as part of their monthly service fee, with an overage charge of $15 for every 10 gigabytes beyond the cap.

If true, it would mean that Comcast would be joining the ranks of Time Warner Cable (TWC), which is also considering charging its cable modem subscribers based on how much bandwidth they use.

We're assuming that this will outrage folks who like to get outraged by any kind of limit, or any kind of payment system. But we've done some back-of-the-envelope math, and we don't see how this cap limit would affect any but the most obscene bandwidth hogs.

In practical terms, 250 gigabytes is:

- A LOT of Web usage. Your typical daily Web/email/IM usage is probably somewhere between 10-50 megabytes -- maybe 100-200 if you're watching some low-quality YouTube, or 300-500 if you're watching a few hours of Hulu every day. So normal Web users won't have any problems. (1000 megabytes = roughly 1 gigabyte.)

- A LOT of World of Warcraft. Downloading game patches uses a bunch of bandwidth once in a while, but normal game play tops out around 30-60 kilobytes/second, or maybe a 100-200 megabytes an hour run rate, according to one blog. Another user says normal usage is closer to 1-5 megabytes per hour. Continue to play until your eyes bleed.

- 2500-4000 MP3 albums, or 50,000 3-minute songs. Depending on quality/length, an MP3 album is somewhere between 60 and 100 megabytes. Amazon says its 3-minute MP3s are about 5 megabytes. There are only 43,200 minutes in a 30-day month, or enough time to listen to 14,400 3-minute songs. So you'll be ok.

- 170-250 iTunes movie downloads. Digital movies in standard-def run between 1 and 1.5 gigabytes. "No Country For Old Men" is about 1.3 gigs, friend-o.

- 50-60 HD movie downloads. These run closer to 4-5 gigabytes each. So theoretically, this could be a problem, one day, for people who download more than 2 movies a day. Do you know any of those folks?

So: If you download one HD movie a week, six standard-def movies a week, 5 albums a week, play a ton of WoW, and surf a lot of YouTube and Hulu, you'll still struggle to use 100 gigabytes of bandwidth per month. We think you'll also struggle to listen to all that music and watch all those movies. Also, you should get out more. It's nice outside! Go for a walk.

Bottom line: 250 gigabytes is a fair cap for now. According to DSLReports' tipster, this would only impact about 14,000 subscribers out of 14 million -- or the top 0.1% of downloaders.

Once HD Web video is more widespread, more people might hit their caps. But for now, it's a very niche activity -- and won't be mainstream for a while.

See Also:
Time Warner Cable: Download Hogs Could Pay More
How TWC Can Make Pay-Per-Use Work Without Going To Hell

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19 Comments

M Venable said:
It's only the start. The first income tax was only 1%, assessed on incomes above $3,000 ($63,000+ in today's dollars). The internet will be strangled by MSO's and telecoms.

Average User said:
Two important points:

1) Just don't call it "Unlimited" unless it really is unlimited. No "Unlimited (certain terms and conditions apply, accounts may be suspended or terminated for usaged beyond normal activity, your milage may vary)"

2) Provide an easy way for users to know how much of their limit they have used. I was page with a gas gage type graphic, with numbers below it, would do the trick.

If both of these conditions are met, then its just part of the deal you sign up for.

This will affect people who let PSP clients run on their connection. That's who the limit is targeted to.

JL said:
truth in advertising: comcast should start advertising this as: 771.6Kbps service...

Anonymous said:
I'm on a router with 2 other people who are constantly downloading shit and playing online games, I fear this could really effect us.

Your numbers are fine for one person using a cable modem, but what about those of us that have roommates and we all want to download a movie or two a week, a couple albums and surf the web?

jminadeo said:
because yeah, later when it's not enough, I really want to get bent over a barrel for 5 to 10 years by my ISP until legislation comes around to my aid

... best to just say no now...

random bob said:
and what about those in the open source community downloading a 4-6 cd set of a newle released distribution, or a failed md5 check (worse if doing the dvd then) along with our alotment of one or two movies a week?
As higher speeds are possible, more and more information (downloads) are going to take more and more of that 250gb chunk.

amazing rando said:
so are they going by hdd manufactorer's definition of 250gb, or Microsoft's?

dsmcato said:
Since when is 14,000 / 14M .5%? Looks more like 1% to me.

Dan Frommer said:
Journalist math! Obviously. Fixed, thanks.

anathema said:
Sounds like a great idea if you want to continue to pay more for less.

See, firsts it's a 250GB cap, then that doesn't help because it wont actually decrease network congestions (its only effecting 1 percent of users after all). So they introduce the 50GB bandwidth cap for what you're paying now to get 250Gb.
The 250Gb plan will of course still be available, but at a cost of 5 times as much as the new 50Gb plan, which used to get you 250Gb of bandwidth.

Sounds like a good reason to switch to FIOS.

eCurmudgeon said:
"[A]nd what about those in the open source community downloading a 4-6 cd set of a newle released distribution"

Simple - Pay the $20 to have a DVD set shipped via FedEx. That sounds easier.

MCRockwell said:
Anyone notice that "XBox Live" or Playstation Network usages aren't mentioned at all? Personally, I download each game demo on XBL (usually 700 mb- 1.5 gb), play multiplayer a few hours a day and run all the other computer functions listed above. Seems like that'd easily put me over the top.

chubb said:
Hey average user, Unlimited is exactly as it says regarding the use of their services by reasonable customers, not geeks who download the world's library system every fricking day. Hello? Who honestly thinks that unlimited means that YOU get the world's datafiles at your fingertips without cost? Who do you think pays for this? Well, I guess now all of us do.

It's called the "Tragedy of the Commons" and it's been coming a long time. See http://scottjberry.com/2008/03/27/the-broadband-salad-bar.

In the absence of true competition (and there isn't any in the last mile), the "unlimited" promises have always been empty. Soon they will have to cease altogether--the "net neutrals" will see to it that the telecablecos no longer advertise it. And then we will have tiered pricing everywhere.

Only two models work: usage based (water, electricity) or municipal-owned (sewer, roads). With private ownership of the pipes, only the former will prevail.


UhOh said:
Online backup & storage apps (.Mac, Box.net, MS's upcoming Mesh, etc.) are screwed...

Small (and large) business users who do nightly backups to such services, or make heavy use of SAS apps (Salesforce, Zoho, etc.) are screwed...

So -- what's up with Clearwire?
I'm looking foward to giving WiMax a shot.
I don't hit the proposed limit, personally, but I also realize that this is simply Part One, much like the first commenter.



GBarry said:
OK - so how about this scenario:

- Family of 5 (3 kids)
- XBOX, PS3, Wii online play and downloads
- AppleTV (or other net-enabled TV box)
- 5 PCs/Macs
- iTunes
- Online Data backup
- ISO downloads (work/play)
- Torrents
- VPN to work
- NetFlix watch now
- Hulu
- and much more if the CE companies have their way.

This is a an example of a TYPICAL family today. It will only get worse.

so, I'm thinking what will happen is that the price will go down for those who want to have limits on their account as opposed to go up for those who would like to continue with unlimited plans?

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