SanDisk Shuts Down Would-Be iTunes Competitor Fanfare/TakeTV

Michael Learmonth | June 6, 2008 6:02 PM

taketv.jpgThat was fast; seven months from press release to vapor, to be exact. SanDisk (CP) killed its PC-to-TV device, TakeTV, along with its iTunes-like content portal, Fanfare, just seven months after introducing them. The sad part is apparently this happened on May 15th and no one noticed until Chris Albrecht at NewTeeVee made a call to the company.

When it was introduced, TakeTV/Fanfare was pitched as a clever, low-tech workaround for the Web-to-TV problem: download digital video to a USB device, carry it over to the TV and--presto!--digital video on your TV.

It was rolled out about the time NBC was in its deathmatch with Apple (AAPL) over pricing for TV shows on iTunes. NBC eagerly inked a content deal with them in December and NBC U president of digital distribution JB Perrette said "Fanfare is going to be like an iTunes store for us." So much for that.

The problem was Fanfare didn't get much content aside from NBC and CBS. And after that last flurry with NBC, we didn't hear much about TakeTV/Fanfare, which probably sums up what happened to it--ok idea, plenty of great press, and simply no interest from the public.

See Also: NBC U: SanDisk Fanfare=Our New iTunes Store
SanDisk Gives NBCU What Apple Wouldn't: Pricing Flexibility

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15 Comments

lrd said:
The Zune Store can't be far behind.
Partners in Grime (URL) said:
Another one bites the dust in record time.
DocB said:
When will the old media companies understand... if you are not on iTunes you don't exist.
Big Man said:
Partners in Grime, you literally took the words right out of my "keyboard".
lrd said:

And if the new iPhone has any new media capabilities,like letting you download/stream a movie from iTunes; then say goodbye to many others too.
James Katt said:
NBC Who?

Why would anyone want to download to a USB card, walk to their TV, then insert it into their TV in order to watch a digital TV show?

What you want is something to watch digital TV by simply sitting on a couch - like, eh, AppleTV. Yes. That's right. AppleTV.

People want to control their TV devices from the couch using a remote control. People don't want to go to the old days of having to get off their couch to change the channel. That's 1970's style TV.

One solution for NBC is to sell their TV shows as applications for the iPhone - having a built-in reader with the data. This way, NBC can sell the TV show for however amount it wants - such as $100/show. Apple benefits since it gets a 30% cut (which is a lot less than 50% that other shareware sites charge for carrying and selling a company's applications - e.g. Handango).

If no one wants to purchase it at that price than perhaps NBC can apologize and allow Apple to sell their shows. Alternatively, NBC can give their shows away on their site like ABC does, with commercials. Etc. There are lots of ways to sell shows.
ToJames said:
James,

NBC.com has ad supported shows, as does Hulu (NBC's JV). So what ABC vs NBC comparison are you drawing?

NBC also let's you download shows (albeit complicated) in HD via NBC Direct FOR FREE.
iBill said:
NBC= no body cares..
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