Online Slowdown: It's Here

You are right for slowdown, we know that the US market is the most important for the world, but we have other market areas, we just have to adapt our business

Hi,
I agree with Ruben but there is one main snag, and that is the fact that if there is less money changing hands in a general sense, then then corporate departmental budgets will be decreased. And as the world finances are tending to be tied to the US dollar, then other markets will decrease also.
The Euro however might be strong enough to maintain value, allowing the adaptations mentioned.
It could go either way, maybe they will spend less on TV ads, and more on internet ads as Peter's last paragraph suggests.
There is a big plus in that as companies fail, they tend to increase advertising radically and there might be enough nearly bankrupt smaller and medium sized companies at any one time to provide sufficient advertising revenue to replace the missing 'more consistent' budgets.

Europe, Asia will indeed be big online ad markets, but for now that market not nearly as developed, so this won't do much good for U.S. based Web publishers.

When times are tough you focus on marketing that measurably improves sales. Traditional broadcast and print media excel at branding and image building, which a failing company is probably going to drop first, much like the body shutting down non-essential parts when it loses too much blood.

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