GTA IV's First Week: 6 Million copies, $500 Million, (TTWO)
Take-Two was hoping for a monster first week from their landmark franchise, Grand Theft Auto. Did they get it?
The NYT reports that Take-Two (TTWO) will announce today that GTA IV has sold 6 million copies in its first week, generating $500 million at retail. That works out to an average of $83 per unit, but GTA IV retails for $60 in the U.S. So we're assuming that a good chunk of those sales came from overseas.
Those are eye-popping numbers. The real question: Exactly how good are they? The NYT says that it's about 20% better than analyst predictions of 5 million units. We'd previously reported, incorrectly, that analysts had higher expectations.
Today we'll see what the market thinks. TTWO shares have been hovering in the $26 range for the last week; Electronic Arts (ERTS) has offered $25.74 for the company. Take-Two management has long argued that Wall Street didn't understand what a hit GTAIV would be. When they did, the argument held, they'd bid the shares up. Time to find out.
See Also:
What Will It Take To Buy Take-Two? $28 (ERTS, TTWO)
Goldman: GTA IV Could Give Microsoft A $100M Boost (TTWO, MSFT)
EA Cuts Offer, Gives Take-Two More Time. Take-Two Doesn't Bite (ERTS, TTWO)




Someone tell me why ERTS is able to maintain the multiple it has when it continues to crank out crappy games and its upcoming release schedule looks shaky at best.
the best example is looking at gta 3 and considering vice city and S.A as expansion or in this case dlc. this should be whatt he 360 will get.
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