TV Ad Sellers To Ad Buyers: Don't Even Think About Spending Money On The Web!
Not sold on TV ads? Then the study has another nugget for you: When Nielsen asked 1,246 adults which ads were "most persuasive," only 5.1% said ads on the Internet. That's a lot lower than TV (69.9%), newspapers (9.5%), and even radio (7.5%).
Of course, most of the ads consumers are exposed to on the Web are crappy, low CPM ads anyway. And we'll point out again who's sponsoring this study: TV advertisers.
But we bet that there's likely an underlying truth here: Consumers have become hardened to the barrage of commercial messages they're served on the Web. None of this, though, solves TV's fundamental problem: That it has been losing viewers over time, and that the trend is certain to accelerate.
Great piece and right on. I don't think anyone in our industry who have the right mind would say: "hey web is replacing tv!". No. Consumer has created the experience to TV viewing: comfortable sofa, sound system, HDTV...to name a few. So consumers will not give all these up. However, consumer's eyeball is shifting, from TV viewing environment to web and yes the trend is (or will)accelerating. Web needs to discipline itself and provides a better viewing experience for consumers to ensure web is not just for transactions, but also branding. That's why I like Hulu's model a great deal.
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Price List
Mobile phones
Apple Iphones
Apple Iphone 16GB.......$400
Apple Iphone 8GB........$320
NOKIA PHONES
Nokia N95 8GB...........$320
Nokia N78...............$320
Nokia 8800..............$300
Nokia N98...............COMING SOON
Nokia N96...............$330
Nokia N99...............COMING SOON
Nokia E90...............$310
Nokia N95...............$290
Nokia E70...............$280
Nokia N92...............$280
Nokia N91...............$250
Nokia N92...............$260
GAMES
Microsoft Xbox 360 Platinum Bundle Console...$180
Microsoft Xbox 360 Core System...............$150
Sony PSP Metal Gear Bundle...................$130
Sony PS1 System..............................$50
Sony PlayStation 3 (PS3).....................$200
Brand New Nintendo Wii Console...............$260
Game Consoles
Sony PSP.....................................$170
Play station 2...............................$150
Play station 3 60GB..........................$460 US Version
Play station 3 20GB..........................$240 US Version
XBox 360.....................................$250
Sony Camera
Sony HVR-V1U Digital HD Camera Recorder $1,500usd
Sony Cybershot 7.2MP Digital Still Camera SilverDSCT50 $200usd
Sony A100K SLR Digital Camera $310usd
Sony Cyber-Shot DSC-T1 Digital Camera $220usd
Blue Ray Player:
Panasonic DMP-BD10K DMPBD10K Blu-Ray Disc Player Ray= $400
Panasonic LV70 Portable DVD Player= $260
Panasonic DMR-E100HS DVD Recorder= $270
Panasonic DMP-BD10A Blu-ray Disc Player= $399
Panasonic DMP-BD10K DMPBD10K Blu-Ray Disc Player Ray= $210
Samsung BD-P1000 BDP1000 Blu-ray Disc Player ray Disc= $250
Samsung BDP1000 Blu-ray Disc Player= $349
Samsung Blue-Ray Disc DVD/CD Player With 1080P Output=$450
APPLE MACBOOK LAPTOP
Apple MacBook (MB061LL/A) Mac Notebook.....550usd
Apple MacBook Pro (MA610LL) Notebook...........650usd
Apple MacBook (MB063LL/A) Mac Notebook......600usd
Apple MacBook Pro (MA897LL/A) Notebook........800usd
Apple Powerbook G4 1.67ghz Drive Bluetooth 17"Screen..$650
Apple PowerBook G4 - PPC G4 1.5..$600
Apple Powerbook G4 1.5ghz ...$500
Apple iBook G4 - PPC G4 ..$500
Apple iBook Notebook M8861LL/A ..$420
APPLE G4 POWERBOOK 1.5GHZ SUPERDRIVE WITH 15 INCH DISPLAY--$700
APPLE G5 POWERMAC 2.0GHZ DESKTOP COMPUTER-------------$700
APPLE G4 POWERBOOK 1.5GHZ SUPERDRIVE WITH 17 INCH DISPLAY--$600
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