Hulu Puts Fox, NBC Back On YouTube, Sort Of

Michael Learmonth | May 1, 2008 4:18 PM

Here's an unlikely channel on YouTube: huluDotCom. Yes, it's that Hulu and no, YouTube is not distributing Hulu content, at least not now. Hulu staffers set up the channel in March and loaded it with 1-3 minute clips of NBC and Fox shows. It's not unlike promotional YouTube channels for CBS or HBO.

Videos on the site indicate they've been up for three weeks to about a month, and a few are getting some decent traffic. The top clip, with 1.3 million views, is from "Family Guy." No. 3 with 451,787 views is a clip from SNL's "Dick In A Box."

The videos have Hulu branding and overlay advertising directing viewers to check out the full episode on Hulu, but otherwise no direct links.

Hulu was oft-billed in the press as a "YouTube killer," but that was never really the case. Could YouTube end up a Hulu distributor? Unlikely, since YouTube apparently won't allow Hulu to embed its player (and advertising). But we asked Hulu and will update if we hear more.

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11 Comments

Liz Gannes (URL) said:

May. 01, 5:16 PM

Hey there, we spoke with Hulu this morning and they confirmed that this is a "promotional" channel they set up. Pretty interesting considering NBC pulled its promotional YouTube channel last year in advance of Hulu's launch.

http://newteevee.com/2008/05/01/hulu-brings-nbc-and-fox-back-to-youtube/

Liz

Michael Learmonth said:

May. 01, 5:32 PM

Hi Liz- we also spoke to Hulu but waiting to get a higher-level rationale on why YouTube can't/won't be a Hulu distributor.

Davis Freeberg (URL) said:

May. 01, 9:44 PM

This is just another example of how screwed up the network's digital efforts really are. When NBC deleted their YouTube channel, they gave up a massive number of subscribers who they could have spoon fed ads for their shows. Now they want back on, but will have to rebuild that online fan base again. Hulu will pick up some of these subs, but it shows you how little they value their digital assets.

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Sep. 12, 1:51 AM

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Sep. 22, 6:28 PM