Procter & Gamble, et al, Changing The Way They Buy Ads, "Wreaking Havoc" With Big Media
This week Viacom (VIA) CEO Philippe Dauman warned Wall Street that ad sales aren't going well: The 7% growth the company had in the first quarter will be more like 3% to 4% in Q2. Philippe singled out weakness in automotive industry, in addition to the already decimated financial/mortgage business
But Martha Stewart Living Omnimedia president Wenda Harris Millard (SA 100 #38) says that's just the tip of the iceberg. She says that in addition to a faltering economy, big media now faces a new problem: It can't see the future any more.
Why? Because a staple of the ad industry -- consumer packaged goods -- has changed the way it buys advertising, and the results have thrown the media business into chaos.
Earlier this year, CPG companies like Procter & Gamble (PG), under pressure from their own rising food, commodities and fuel costs, shifted ad planning from an annual to a quarterly basis and making shorter-term ad commitments. That means media companies that could once make reasonable projections for FY revenues now have to update their assumptions every few months. "The planning cycle has changed," Wenda tells us. "This is wreaking havoc on media company forecasting."
Who does this hurt? Just about anyone dependent on national advertising (CBS (CBS), NBC U (GE), News Corp. (NWS), etc.): Millard thinks Viacom's warning is the first of many to come.
This will affect the online business too (and may be one of the reasons we're hearing that online "scatter" ads have dropped this quarter). The relative bright spot for Web publishers: They're already used to selling most of their inventory on a quarterly basis, except for major portals like Yahoo (YHOO), which sells scarce homepage inventory well in advance. But for TV, print, and radio, this is another bummer in a lousy year.




It takes more people to buy and oversee online planning than offline.
Creative costs less online (fewer big video shoots) etc. but it tends to be lower margin.
I agree with Pete above that a larger plan is less disruptive, but the timing and type of that spend will continuie it's march to variability in timing of spend at optimal times, transparency and accuracy in pricing.
It very much reminds me of the bond market of the late 1990's - which created standards in data and pricing that created an efficient market.
The leadership skills required to create the least diruptive optimization, while creating the optimal efficiency will be very different in the next ten years of mobile and Internet than they were in the first ten years.
WOw golD buy woW gOld,sell wOw Gold
Please look here WOw gold,Cheap wow gold,WOw GOld,
buy woW goLD,Cheap WoW gold Power Leveling, World of Warcraft
WOw gold.
反应釜 介绍:反应釜由锅体、锅盖、搅拌器、夹套、支承及传动装置、轴封装置等组成,热交换器材质及开孔可根据用户的工艺要求制定。
反应锅介绍: 反应锅由锅体、锅盖、搅拌器、电加热油夹管、支承及传动装置、轴封装置、溢油槽等组成,并配有电加热棒及测温、测压表。
冷凝器介绍: 蒸发冷凝器,采用引风、逆流式结构,因此,维修方便使用寿命长,节水电运行费用低,不污染环境,使用寿命长及维修简便等众多优点。
化工设备介绍:
本公司产品:反应锅以设计、生产非标、反应釜非金属化工设备为主, 依材质可分为:R-PVC、纯PP、改性PP、FRP以及上述塑料的FRP增强,亦制碳钢、铝、不锈钢等金属设备。冷凝器按设备种类可分:贮罐(槽)、反应釜、填料塔、反应锅离子交换柱、冶金萃取槽、电镀槽、三废处理成套设备、汽车(船)运槽罐、反应釜塑料离心风机等,本厂设备广泛用于化工、染(颜)料、医药、冶金、食品、交通、石油、环保等行业。
maple story mesos
maple story mesos
maple story mesos
maple story mesos
maple story mesos
maplestory mesos
maplestory mesos
maplestory mesos
maplestory mesos
maplestory mesos
maplestory mesos
maple story gold
maple story gold
maple story gold
maple story gold
maple story gold
maple story gold
maplestory gold
maplestory gold
maplestory gold
maplestory gold
maplestory gold
maplestory gold
maple story money
maple story money
maple story money
maple story money
maple story money
maple story money
maplestory money
maplestory money
maplestory money
maplestory money
maplestory money
maplestory money
buy maple story mesos
buy maple story mesos
buy maple story mesos
buy maple story mesos
buy maple story mesos
buy maple story mesos
buy maplestory mesos
buy maplestory mesos
buy maplestory mesos
buy maplestory mesos
buy maplestory mesos
buy maplestory mesos
maple story
maple story
maple story
maple story
maple story
maple story
maplestory
maplestory
maplestory
maplestory
maplestory
maplestory
buy maple story mesos
buy maple story mesos
buy maple story mesos
buy maple story mesos
buy maple story mesos
buy maple story mesos
cheap mesos
cheap mesos
cheap mesos
cheap mesos
cheap mesos
cheap mesos
maple story shop
maple story shop
maple story shop
maple story shop
maple story shop
maple story shop
cheap msmesos
cheap msmesos
cheap msmesos
cheap msmesos
cheap msmesos
cheap msmesos
sell wow gold
sell wow gold
sell wow gold
sell wow gold
sell wow gold
sell wow gold
sell wow gold
sell wow gold
sell wow gold
wow gold
wow gold
wow gold
wow gold
wow gold
wow gold
wow gold
wow gold
wow gold
wow gold
sell wow cd key
sell wow cd key
sell wow cd key
sell wow cd key
sell wow cd key
sell wow cd key
sell wow cd key
sell wow cd key
sell wow cd key
sell wow cd key
trade wow gold
trade wow gold
trade wow gold
trade wow gold
trade wow gold
trade wow gold
trade wow gold
trade wow gold
trade wow gold
trade wow gold
wow gold trade
wow gold trade
wow gold trade
wow gold trade
wow gold trade
wow gold trade
wow gold trade
wow gold trade
wow gold trade
wow gold trade
wow trade
wow trade
wow trade
wow trade
wow trade
wow trade
wow trade
wow trade
wow trade
wow trade
sell maple story mesos
sell maple story mesos
sell maple story mesos
sell maple story mesos
sell maple story mesos
sell maple story mesos
sell maple story mesos
sell maplestory mesos
sell maplestory mesos
sell maplestory mesos
sell maplestory mesos
sell maplestory mesos
sell maplestory mesos
sell maplestory mesos
sell maple story gold
sell maple story gold
sell maple story gold
sell maple story gold
sell maple story gold
sell maple story gold
sell maple story gold
sell maple story money
sell maple story money
sell maple story money
sell maple story money
sell maple story money
sell maple story money
sell maple story money
sell maplestory gold
sell maplestory gold
sell maplestory gold
sell maplestory gold
sell maplestory gold
sell maplestory gold
sell maplestory gold
sell maplestory money
sell maplestory money
sell maplestory money
sell maplestory money
sell maplestory money
sell maplestory money
sell maplestory money
maplestory trade
maplestory trade
maplestory trade
maplestory trade
maplestory trade
maplestory trade
maplestory trade
maple story trade
maple story trade
maple story trade
maple story trade
maple story trade
maple story trade
maple story trade
video joiner for mac can Join multiple videos of same or different format and save it as single video.
跳蛋,跳蛋,性感內衣,飛機杯,充氣娃娃,情趣娃娃,角色扮演,性感睡衣,後庭區,SM,潤滑液,情趣禮物,威而柔,香水,精油,芳香精油,自慰,自慰套,性感吊帶襪,情趣用品加盟,情人歡愉用品,跳蛋情人娜娜,情趣用品,情人節禮物,情人節,吊帶襪,辣妹視訊,美女交友,情色交友,成人交友,視訊聊天室,美女視訊,視訊美女,情色視訊,免費視訊聊天,視訊交友,視訊聊天,AIO交友愛情館,嘟嘟成人網,成人貼圖,成人網站
Chat
chat sohbet
arkadas
travesti
travesti
travesti
travesti
partner
travestiler
branda
tente
çadir
zayiflama
maynet
danismanlik
ambalajlama
wow gold
wow gold
eve isk
wow power leveling
wow power leveling
wow power leveling
wow power leveling
warhammer gold
warhammer power leveling
china travel
toplist
チャットレディ
出会い
Warhammer powerleveling
wow power leveling
Warhammer powerleveling
Warhammer powerlevel
Warhammer Gold
Aion powerleveling
Aion Gold
nike dunk high premium,wholesale urban wear,jordan retro 4 laser.
china factory wholesale Nike air max TN8,cheap air max TN8,air max tn 8,max TN8 shoes,hot!Newest Style air max tn8,Replica air max tn 8,
jordans shoes max tn 8,max TN8 shoes,hot!Newest Style air max tn8,Replica air max t