Can Newspapers Save Themselves By Outsourcing?

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The idea of getting someone other than your local newspaper staff to fill your newspaper with stuff certainly isn't new. That's the whole point beind wire services, syndication, etc. But the more ad money that flows out of papers, the more you're going to see of it.

Reuters has begun moving some of its most rote information-gathering jobs out of New York and other high-costs cities and placing them in India, and we understand that the system is working fairly well. But why stop there? From, um, the AP:

SANTA ANA, Calif. -- An Indian company will take over copy-editing duties for some stories published in the Orange County Register and will handle page layout for a community newspaper at the company that owns the Pulitzer Prize-winning daily, the newspaper confirmed Tuesday.

Orange County Register Communications Inc. will begin a one-month trial with Mindworks Global Media at the end of June, said John Fabris, a deputy editor at the Register.

Mindworks' Web site says the company is based outside New Delhi and provides "high-quality editorial and design services to global media firms...using top-end journalistic and design talent in India."...

[The OC Register]  has been through three rounds of layoffs in the past year, most recently in April when up to 90 employees lost their jobs. Employees were also offered a voluntary severance program in 2006.

Of course, there alternate, much more palatable outsourcing strategies, which most of the Web 2.0 world figured out long ago - get the readers to do your work for you. The New York Times has caught on:

nyt front page.jpg



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17 Comments

Mark Pilipczuk (URL) said:
It was inevitable that the copy editing and page layout stuff would get outsourced. However, there's still the basic issue of collecting the information to be edited and then prioritizing what shows up on the web page (and the fish-wrap version, for however long that lasts.)

You've still got to have a few locals around to get the tone of the product right for the market.

Peter--Do you know if Gannett is doing any outsourcing of the layout or web stuff yet? The reason I ask is my hometown paper, The Utica Observer-Dispatch, has had a rash of Gannett articles that cover Western Massachusetts topics show up on the main website recently. Western Mass is 100 mi+ from Utica and has really nothing in common with the area, particularly with regards to the deaths of Massachusetts local philanthropists.

I got the sense that somebody without a great grasp of New England geography was grabbing articles to fill the page.

Typo-City said:
Great... And we think the spelling & grammar errors in US newspapers are bad the way things are.

LOL

The newsies show their brilliance yet again:

"Hey guys, I've got the answer! ... Find a group of ESL (English as a Second Language) guys & gals willing to work for next to nothing. Then we can hand them a load of content to edit on a tight deadline basis, and publish it as-is!"

Yeah... That'll work.
Have these guys seen some of the Indian/English blogs out there?

And the print media death spiral continues...
1) Newspapers losing readership due to mediocre content.
2) Therefore losing ad dollars
3) Therefore cutting back on resources like reporters & editors.
4) Therefore degrading content further....
Rinse & repeat.

Seth Barnes (URL) said:
And as may have been reported here, Tribune is going to start requiring that actual newspaper content not exceed ad pages. Aiming for 50/50 split.

We're about 2 years away from newspapers being printed infomercials.

Ed Botsko said:
Do you remember when the tone of the articles and content itself defined a newspaper? Editors and writers did their stuff and "mundane tasks" like page layout and page production were part of a separate department. Then the great pagination revolution came in with hordes of Apple computers and suddenly editorial people were producing their own pages. Oh yeah, and proofreading was then a task for spell checker...
Instead of building a better produced and focused product with content that has an identity with the local population, we are now letting ALL this work be done in India or wherever? No wonder newspapers are dying. This is a perfect example of what happens when the bean counters take over. Cut cost...Unfortunately this also usually means cut service and quality. A really good plan because then the poor quality will drive away customers and you can save even more by reducing paper cost.

Anna Anna (URL) said:

Too stupid...
Lay off a bunch of people IN AMERICA
(I am guessing that most of these layoffs WERE actually Americans)...
And send the jobs to some Indian company...
WHO I CANNOT UNDERSTAND WHEN I CALL IN ANYWAY...

So what the heck makes you think that we'll understand this editing?

Like I said, TOO STUPID.

I hope the Orange County Register doesn't even think to call themselves "AMERICAN".

But I bet they b*tch about food stamps, medicaid, and welfare.
Bunch of idiots.

Anna Anna (URL) said:
Note to TypoCity.

Well said my friend.

XOXO
Anna

Infoguy said:
Shock horror. I just did some digging and found out that India has several daily English newspapers. English newspapers produced in India are read by more people than the rest of the world put together. I looked at a few online and they seemed pretty well written. But I have concerns about the context and feel of stories. They may be competent but will they be sufficiently localized to a US audience? The way I see it, most newspapers take the AP newswire and fluff it up. The same story in most newspapers serves up the same content. Does it matter where the fluffing takes place?

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