Barry Diller: Nope, Vimeo Isn't Close To Being A Business. But That's Cool (IACI)

Peter Kafka | May 21, 2008 6:38 PM

Last fall Barry Diller cleaned house at Vimeo, the Web video startup that sprang out of IAC's Connected Ventures/College Humor, booting Jakob Lodwick and his lieutenant Jonathan Marcus. At the time, whisperers whispered that the sacking occured because a) the video sharing service wasn't going anywhere and/or b)Jakob was a pain in the ass. But now, says Barry, everything's great at Vimeo -- as long as you don't have any real expectations for it.

Here's Barry at today's Goldman conference (not a word-for-word transcript, but something close):

We bought College Humor, and for almost nothing, launched Vimeo. Not as a YouTube competitor. It has, in its little way, taken off. I don't know what we're going to do with it, other than keep tending it, and letting it grow. It only generates advertising revenue, and it's not big enough to get serious revenue, though there are other possibilities of getting revenue. It's a work in progress.

So what does that mean? Well, it means that Vimeo is still a teeny-tiny player in the video world: Nielsen places it 63rd in its March census of video sites, with 539,000 unique views that month. That means it's attracting more video eyeballs than Time Warner's stoner cartoon site adultswim.com (no. 74) but not quite as as many as the New York Yankees (no. 62).

On the other hand, things do seem to have perked up since last fall, according to Compete: vimeo traffic.jpg

And Vimeo remains an excellent place to keep track of New York digerati like CNET's Caroline McCarthy and iminlikewithyou's Charles Forman.

Charles doesn't like being touched from David Karp on Vimeo.

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18 Comments

Jason Jenkins LIVE (URL) said:

May. 22, 10:03 AM

ABSTRACT10.COM HAS CONTENT ON VIMEO. WE ARE GOING TO UPLOAD OUR ENTIRE URBAN VIDEO CATALOG TO THE SITE. WE WOULD LIKE TO DISCUSS MANY WAYS TO MONETIZE OUR CONTENT WITH VIMEO, BUT ITS LIKE WHO CAN YOU CONTACT OVER THERE. SEEMS LIKE YOU CAN NEVER REACH A DECISION MAKER AT SOME OF THESE MEDIA COMPANIES...

Joseph said:

May. 22, 11:13 AM

@Peter - Not true. Redlasso has publically stated that they have been talking to all of the content owners for the past two years. The Redlasso website was only launched back in November under a private beta to prove the concept. Obviously the concept works and the networks have taken notice.

What's disturbing is the implication that Redlasso is the bad player when in fact they appear to have been working in good faith with all content owners. Their system was specifically designed with all of the safeguards and monitoring in place that content owners want while giving the consumers an easy to use site where they can create clips.

Lastly, it still amazes me to hear people give YouTube the benefit of the doubt regarding publishing copyrighted material. They have demonstrated that they are able to filter porn and copyrighted content only after the content owners sign up with them. To me, that's akin to extortion. All while hiding behind false claims that they couldn't filter content, when in fact they were actively filtering content.

dalas verdugo (URL) said:

May. 29, 3:03 PM

@Jason Jenkins, sounds like you haven't tried contacting any of us? Vimeo is a very approachable company. We're even on AIM most of the day, screenname: Vimeo.

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